Zeta DSP: Most-used fields
The table below gives information about most-used fields that you can import from Zeta DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_sizeDimension
Represents the dimensions of the advertisement, such as width and height, in pixels. This is a common attribute used to categorize and analyze ad performance based on its physical size.
advertisement_idDimension
A unique identifier for the advertisement creative.
advertisement_nameDimension
The name associated with the advertising campaign, retrieved as part of campaign metadata.
advertisement_typeDimension
Indicates the format or category of the advertisement, such as display, video, native, mobile, or connected TV. This field helps in segmenting and understanding campaign performance across different ad formats.
advertiser_idDimension
A unique identifier for the advertiser.
advertiser_nameDimension
The name of the advertiser associated with the campaigns and advertisements running on the platform. This identifies the client sponsoring the advertising efforts.
campaign_currencyDimension
The currency used for the campaign's financial reporting, as specified when fetching report data using the `use_campaign_currency` parameter.
campaign_end_dateDimension
The end date of the campaign for which the report data is being fetched, corresponding to the `end_date` parameter in the report request.
campaign_idDimension
A unique identifier for the campaign.
campaign_nameDimension
The name of the advertising campaign. Campaigns are a primary organizational unit for advertising efforts, grouping related advertisements and strategies.
campaign_start_dateDimension
The start date of the campaign for which the report data is being fetched, corresponding to the `start_date` parameter in the report request.
clicksMetric
The total number of times users clicked on an advertisement.
client_revenueMetric
The revenue generated for the client from the advertising activity.
conversionsMetric
The total number of desired actions completed by users after interacting with an advertisement, such as a purchase or signup.
dateDimension
The specific calendar date for which the reported advertising data is aggregated, used as a temporal dimension for reporting.
deviceDimension
The type of device used by the user (e.g., mobile, desktop, tablet).
impressionsMetric
The total number of times an advertisement was displayed to users.
line_item_idDimension
A unique identifier for a line item, which represents a specific ad delivery setting or strategy within a campaign.
line_item_nameDimension
The name of the line item within a campaign. Line items represent a specific allocation of budget and targeting parameters within a broader campaign.
rf_viewability_measured_impressionsDimension
The number of ad impressions that were measured as viewable. Viewability is a key metric in programmatic advertising, indicating that an advertisement had the opportunity to be seen by a user according to industry standards. 'rf' likely refers to RocketFuel, a company acquired by Zeta Global.
rf_viewability_percentageDimension
The percentage of impressions for display or video ads that were considered viewable according to industry standards. "RF" indicates this metric includes only Zeta-specific data.
spendMetric
The total cost incurred for an advertising campaign.
tactic_idDimension
A unique identifier for a specific advertising tactic or strategy employed within a campaign.
tactic_nameDimension
The descriptive name of the advertising tactic used within a campaign.
video_clicksMetric
The number of clicks on video advertisements.
video_completionsMetric
The number of times a video advertisement was watched to 100% completion.
video_first_quartile_reachedMetric
The number of times video advertisements were played to at least 25% of their total duration.
video_midpoint_reachedMetric
The number of times video advertisements were played to at least 50% (midpoint) of their total duration.
video_startsMetric
The number of times a video advertisement began playing.
video_third_quartile_reachedMetric
The number of times video advertisements were played to at least 75% of their total duration.
video_viewsMetric
The total number of times a video advertisement was viewed.