Yahoo! Japan Display Ads: Most-used fields
The table below gives information about most-used fields that you can import from Yahoo! Japan Display Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
10 sec video viewsMetric
The number of times a video ad was viewed for at least 10 seconds.
100% video viewsMetric
The number of times a video ad was viewed to completion (100% of its length).
25% video viewsMetric
The number of times a video ad was viewed for at least 25% of its total length.
3 sec video viewsMetric
The number of times a video ad was viewed for at least 3 seconds.
50% video viewsMetric
The number of times a video ad was viewed for at least 50% of its total length.
75% video viewsMetric
The number of times a video ad was viewed for at least 75% of its total length.
95% video viewsMetric
The number of times a video ad was viewed for at least 95% of its total length.
Account IDDimension
A unique identifier for the advertising account.
Account NameDimension
The name of the advertising account.
Ad Group IDDimension
A unique identifier for the ad group within a campaign.
Ad Group NameDimension
The name of the ad group.
Ad IDDimension
A unique identifier for the specific ad creative.
Ad NameDimension
The name assigned to the ad creative.
Ad typeDimension
The format or style of the ad, such as text, image, or video.
Base Account IDDimension
A unique identifier for the base advertising account, often representing the top-level account in a hierarchy.
Campaign IDDimension
A unique identifier for the advertising campaign.
Campaign NameDimension
The name of the advertising campaign.
ClicksMetric
The total number of clicks on an ad.
Conv. valueMetric
The total value of sales or other valuable actions generated by conversions. This is the sum of the 'Value per conversion' set for the conversion tracking tag.
Conv. value (all)Metric
The total value of sales or other valuable actions attributed to all conversions. This is the sum of the 'Value per conversion' set for the conversion tracking tag, regardless of the conversion counting setting.
Conversion IDDimension
A unique identifier assigned to each conversion event, allowing for specific tracking and analysis of individual conversions.
Conversion NameDimension
The user-defined name assigned to a conversion action, used for identifying and categorizing conversion events within reports.
ConversionsMetric
The number of valuable actions (e.g., purchase, membership registration, document request) performed by users who clicked your ad or visited your website after viewing a paid video for 10 seconds or more. This metric counts conversions based on the conversion-counting setting (One per click or Many per click) and excludes view-through conversions.
Conversions (all)Metric
The total number of valuable actions (e.g., purchase, membership registration, document request) by users who clicked your ad or visited your website after viewing a paid video for 10 seconds or more. This metric counts conversions regardless of the conversion-counting setting.
CostMetric
The total cost incurred for advertising activity.
DailyDimension
Indicates that data is reported or broken down on a daily basis.
Description 1Dimension
The first line of descriptive text for the ad creative.
Description 2Dimension
The second line of descriptive text for the ad creative.
DeviceDimension
The type of device where advertisements are delivered, such as PCs, smartphones, and tablets.
Final URLDimension
The URL that a user lands on when they click your ad.
ImpressionsMetric
The total number of times an ad was displayed.
Measured impressionsMetric
The number of impressions that are eligible to be counted as viewable impressions. Not all ad placements can measure viewable impressions, and these impressions are counted using client-side measurement.
TitleDimension
The main headline or title text for an ad creative.
Tracking URLDimension
A URL used to track ad performance and user interactions after an ad click.
Video viewsMetric
The total number of times a video ad started playing, including short views that are not charged.
Viewable clicksMetric
The number of clicks on an ad that occurred when the ad appearance was counted as a viewable impression.
Viewable impressionsMetric
The number of times an ad appeared within a user's visible screen area. This metric specifically reports impressions that meet viewability criteria.