Piano Analytics: Most-used fields
The table below gives information about most-used fields that you can import from Piano Analytics. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
dateDimension
The specific date when the event or data was recorded.
date_weekDimension
The week of the year when the event or data was recorded.
event_nameDimension
The name of the event tracked on your website or application.
geo_countryDimension
The country from which the user or visitor accessed the site.
m_eventsMetric
The total number of events recorded.
m_events_allMetric
Represents the total count of all tracked user events on your digital properties, such as page views, clicks, or conversions.
m_new_visitorsMetric
The number of unique visitors who are visiting the site for the first time.
m_time_spentMetric
Total time spent on site, measured in milliseconds.
m_unique_visitorsMetric
The number of distinct individuals who visited the site during the reporting period.
m_visitsMetric
The total number of visits to the site.
siteDimension
The label or name of the website or application related to the measured event.
site_idDimension
The unique identifier for the website or application.
site_platformDimension
Refers to the platform type (e.g., web browser, native mobile app) from which an event or user interaction originates. (from previous search result)
srcDimension
The origin or source of an event or traffic, indicating where the user interaction or data point originated.
src_audienceDimension
The source or origin of a specific audience segment, or how a particular audience group was identified.
src_campaignDimension
The name or identifier of the marketing campaign that drove the traffic.
src_campaign_adDimension
The source or identifier related to a marketing campaign or advertisement that led to user interaction.
src_contentDimension
The specific content (e.g., banner, email title) that was clicked or engaged with.
src_creationDimension
Indicates the specific element or advertisement that led to a marketing campaign event.
src_formatDimension
Describes the format of the creative element or advertisement that initiated a marketing campaign event.
src_mediumDimension
The category of the traffic source (e.g., 'organic', 'cpc', 'referral').
src_termDimension
Indicates the search term or keyword used by a visitor that led them to the digital property.
statusDimension
This field indicates the processing status of a data property within Piano Analytics. It reflects whether a property is actively being processed and stored. Possible values include 'Validated' (actively processed and stored), 'Reserved' (standard property provided by Piano Analytics), 'Unexpected' (newly detected property), or 'Disabled' (data no longer processed or stored, but historical data is still available for querying).
transaction_statusDimension
Describes the current state or outcome of an e-commerce transaction, such as completed, pending, or failed. (from previous search result)
utm_campaignDimension
The value of the utm_campaign parameter, used to identify a specific campaign.
utm_contentDimension
The value of the utm_content parameter, used to differentiate similar content within the same ad or link.