Applovin: Most-used fields
The table below gives information about most-used fields that you can import from Applovin. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adDimension
The name of the ad. This field is available for advertiser reports.
ad_creative_typeDimension
The type of ad creative, such as GRAPHIC, PLAYABLE, VIDEO, VIDEO_GRAPHIC, or VIDEO_PLAYABLE. This field is available for advertiser reports.
ad_idDimension
A unique identifier for the ad. This field is available for advertiser reports.
ad_rev_0dMetric
Ad revenue during a particular time span. The '0d' suffix indicates data for day 0.
ad_rev_14dMetric
Ad revenue during a particular time span. The '14d' suffix indicates data for 14 days.
ad_rev_1dMetric
Ad revenue during a particular time span. The '1d' suffix indicates data for day 1.
ad_rev_1yMetric
Ad revenue during a particular time span. The '1y' suffix indicates data for 1 year.
ad_rev_28dMetric
Ad revenue during a particular time span. The '28d' suffix indicates data for 28 days.
ad_rev_2dMetric
Ad revenue during a particular time span. The '2d' suffix indicates data for day 2.
ad_rev_30dMetric
Ad revenue during a particular time span. The '30d' suffix indicates data for 30 days.
ad_rev_3dMetric
Ad revenue during a particular time span. The '3d' suffix indicates data for day 3.
ad_rev_7dMetric
Ad revenue during a particular time span. The '7d' suffix indicates data for 7 days.
ad_rev_90dMetric
Ad revenue during a particular time span. The '90d' suffix indicates data for 90 days.
ad_roas_0dMetric
Return on ad spend (ROAS) during a particular time span. The '0d' suffix indicates data for day 0.
ad_roas_14dMetric
Return on ad spend (ROAS) during a particular time span. The '14d' suffix indicates data for 14 days.
ad_roas_1dMetric
Return on ad spend (ROAS) during a particular time span. The '1d' suffix indicates data for day 1.
ad_roas_1yMetric
Return on ad spend (ROAS) during a particular time span. The '1y' suffix indicates data for 1 year.
ad_roas_28dMetric
Return on ad spend (ROAS) during a particular time span. The '28d' suffix indicates data for 28 days.
ad_roas_2dMetric
Return on ad spend (ROAS) during a particular time span. The '2d' suffix indicates data for day 2.
ad_roas_30dMetric
Return on ad spend (ROAS) during a particular time span. The '30d' suffix indicates data for 30 days.
ad_roas_3dMetric
Return on ad spend (ROAS) during a particular time span. The '3d' suffix indicates data for day 3.
ad_roas_7dMetric
Return on ad spend (ROAS) during a particular time span. The '7d' suffix indicates data for 7 days.
ad_roas_90dMetric
Return on ad spend (ROAS) during a particular time span. The '90d' suffix indicates data for 90 days.
ad_typeDimension
The type of ad, such as APPOPEN, GRAPHIC, PLAY, VIDEO, REWARD, or MRAID. This field is available for both publisher and advertiser reports.
app_id_externalDimension
The hashed application ID, also known as the site ID. This field is available for advertiser reports.
applicationDimension
The name of the application. This field is available for both publisher and advertiser reports.
application_is_hiddenDimension
Indicates whether the application is hidden in the dashboard. This field is available for publisher reports.
average_cpaMetric
The average cost per action (CPA) for a campaign. This field is available for advertiser reports.
average_cpcMetric
The average cost per click (CPC) for an ad or campaign. This field is available for advertiser reports.
campaignDimension
The name of the campaign. This field is available for advertiser reports.
campaign_ad_typeDimension
The type of campaign, either 'ua' for user acquisition or 'rt' for retargeting. This field is available for advertiser reports.
campaign_id_externalDimension
A unique external reference ID for a campaign that remains constant even if the campaign is renamed. This field is available for advertiser reports.
campaign_package_nameDimension
The package name or Bundle ID of the application being promoted in the campaign. This field is available for advertiser reports.
campaign_store_idDimension
The numeric part of the iTunes ID of the promoted app on iOS, or the campaign package name otherwise. This field is available for advertiser reports.
clicksMetric
The total number of clicks recorded. This field is available for both publisher and advertiser reports.
conversion_rateMetric
The rate at which ad clicks or impressions lead to a conversion (e.g., install). This field is available for advertiser reports.
conversionsMetric
The total count of attributed conversions, which primarily represent app installations.
costMetric
The total advertiser spend or cost.
cost_per_target_event_0dMetric
Target event cost-per-event during a particular time span. The '0d' suffix indicates data for day 0.
cost_per_target_event_14dMetric
Target event cost-per-event during a particular time span. The '14d' suffix indicates data for 14 days.
cost_per_target_event_1dMetric
Target event cost-per-event during a particular time span. The '1d' suffix indicates data for day 1.
cost_per_target_event_1yMetric
Target event cost-per-event during a particular time span. The '1y' suffix indicates data for 1 year.
cost_per_target_event_2dMetric
Target event cost-per-event during a particular time span. The '2d' suffix indicates data for day 2.
cost_per_target_event_30dMetric
Target event cost-per-event during a particular time span. The '30d' suffix indicates data for 30 days.
cost_per_target_event_3dMetric
Target event cost-per-event during a particular time span. The '3d' suffix indicates data for day 3.
cost_per_target_event_7dMetric
Target event cost-per-event during a particular time span. The '7d' suffix indicates data for 7 days.
cost_per_target_event_90dMetric
Target event cost-per-event during a particular time span. The '90d' suffix indicates data for 90 days.
countryDimension
The two-letter ISO country code. This field is available for both publisher and advertiser reports.
cpp_0dMetric
Cost per purchase during a particular time span. The '0d' suffix indicates data for day 0.
cpp_14dMetric
Cost per purchase during a particular time span. The '14d' suffix indicates data for 14 days.
cpp_1dMetric
Cost per purchase during a particular time span. The '1d' suffix indicates data for day 1.
cpp_1yMetric
Cost per purchase during a particular time span. The '1y' suffix indicates data for 1 year.
cpp_2dMetric
Cost per purchase during a particular time span. The '2d' suffix indicates data for day 2.
cpp_30dMetric
Cost per purchase during a particular time span. The '30d' suffix indicates data for 30 days.
cpp_3dMetric
Cost per purchase during a particular time span. The '3d' suffix indicates data for day 3.
cpp_7dMetric
Cost per purchase during a particular time span. The '7d' suffix indicates data for 7 days.
cpp_90dMetric
Cost per purchase during a particular time span. The '90d' suffix indicates data for 90 days.
creative_setDimension
The name of the creative set used for an ad. This field is available for advertiser reports.
creative_set_idDimension
A unique identifier for the creative set used for an ad. This ID does not change if the creative set name changes. This field is available for advertiser reports.
ctrMetric
The click-through rate (CTR), representing the percentage of impressions that result in a click. This field is available for both publisher and advertiser reports.
custom_page_idDimension
The iOS Custom Product Page or Android Store Listing associated with the creative set. This field is available for advertiser reports.
dayDimension
The date for which the reporting data is provided, in YYYY-MM-DD format. This field is available for both publisher and advertiser reports.
device_typeDimension
The type of device, such as 'phone', 'tablet', or 'other'. This field is available for both publisher and advertiser reports.
ecpmMetric
Estimated money earned per 1000 impressions (eCPM). This field is available for publisher reports.
external_placement_idDimension
Encrypted application ID, used with API Source bidding. This field is available for advertiser reports.
first_purchaseMetric
The count of users who made their first purchase, requiring revenue postbacks. This field is available for advertiser reports.
hourDimension
The hour of reporting data, available for the past 30 days. This field is available for both publisher and advertiser reports.
iap_rev_0dMetric
In-app purchase (IAP) revenue during a particular time span. The '0d' suffix indicates data for day 0.
iap_rev_14dMetric
In-app purchase (IAP) revenue during a particular time span. The '14d' suffix indicates data for 14 days.
iap_rev_1dMetric
In-app purchase (IAP) revenue during a particular time span. The '1d' suffix indicates data for day 1.
iap_rev_1yMetric
In-app purchase (IAP) revenue during a particular time span. The '1y' suffix indicates data for 1 year.
iap_rev_28dMetric
In-app purchase (IAP) revenue during a particular time span. The '28d' suffix indicates data for 28 days.
iap_rev_2dMetric
In-app purchase (IAP) revenue during a particular time span. The '2d' suffix indicates data for day 2.
iap_rev_30dMetric
In-app purchase (IAP) revenue during a particular time span. The '30d' suffix indicates data for 30 days.
iap_rev_3dMetric
In-app purchase (IAP) revenue during a particular time span. The '3d' suffix indicates data for day 3.
iap_rev_7dMetric
In-app purchase (IAP) revenue during a particular time span. The '7d' suffix indicates data for 7 days.
iap_rev_90dMetric
In-app purchase (IAP) revenue during a particular time span. The '90d' suffix indicates data for 90 days.
impressionsMetric
The total number of ad impressions. This field is available for both publisher and advertiser reports.
installsMetric
The total count of attributed app installations for a campaign.
package_nameDimension
The package name or bundle ID of the application. This field is available for publisher reports.
placementDimension
The name of the ad placement.
placement_typeDimension
The type of ad placement, such as APP_OPEN, BANNER, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER. This field is available for both publisher and advertiser reports.
platformDimension
The operating system platform of the application, such as Android, iOS, FireOS, or tvOS. This field is available for both publisher and advertiser reports.
redownloadsMetric
The total number of times an application is downloaded again by users who had previously installed it. This metric is used to track re-engagement or re-acquisition campaigns.
revenueMetric
The money earned from monetization. This field is available for publisher reports.
salesMetric
The count of attributed sales events, requiring revenue postbacks. This field is available for advertiser reports.
sizeDimension
The size of the ad creative, such as BANNER, INTER, LEADER, MREC, NATIVE, or PRELOAD. This field is available for both publisher and advertiser reports.
store_idDimension
The numeric part of the iTunes ID on iOS, or the package name on Android. This field is available for publisher reports.
total_rev_0dMetric
Total revenue during a particular time span. The '0d' suffix indicates data for day 0.
total_rev_14dMetric
Total revenue during a particular time span. The '14d' suffix indicates data for 14 days.
total_rev_1dMetric
Total revenue during a particular time span. The '1d' suffix indicates data for day 1.
total_rev_1yMetric
Total revenue during a particular time span. The '1y' suffix indicates data for 1 year.
total_rev_28dMetric
Total revenue during a particular time span. The '28d' suffix indicates data for 28 days.
total_rev_2dMetric
Total revenue during a particular time span. The '2d' suffix indicates data for day 2.
total_rev_30dMetric
Total revenue during a particular time span. The '30d' suffix indicates data for 30 days.
total_rev_3dMetric
Total revenue during a particular time span. The '3d' suffix indicates data for day 3.
total_rev_7dMetric
Total revenue during a particular time span. The '7d' suffix indicates data for 7 days.
total_rev_90dMetric
Total revenue during a particular time span. The '90d' suffix indicates data for 90 days.
traffic_sourceDimension
The source of the traffic, which can be 'AppLovin' or the name of an exchange. This field is available for advertiser reports.
zoneDimension
The name of the ad zone, if available for the account. This field is available for publisher reports.
zone_idDimension
A unique identifier for the ad zone, if available for the account. This field is available for publisher reports.