Adform (Master Data): Most-used fields

Represents a user's interaction with an advertisement, such as a click, view, or other engagement.

A unique identifier for an agency account within the Adform platform. This ID specifies the buyer agency within Adform DSP that is authorized to purchase publisher inventory.

Number of assisting interactions that contributed to a conversion but were not the final interaction.

Globally Unique Identifier (GUID) of the transaction that has been attributed to an ad interaction.

Identifier for a transaction that has been attributed to an ad interaction.

This dimension indicates whether a backup banner exists for an ad creative.

Identifier for a group of elements within an ad banner.

A combined identifier representing a specific banner within an ad group, used for grouping information by banner or ad group in Display and Search campaigns respectively.

An identifier assigned to a group of data records processed together in a batch.

A unique identifier for the web browser used during an ad interaction or website visit. Browsers are part of metadata files.

A unique identifier for an advertising campaign. Campaigns are the base item in the Adform system and are part of metadata files.

A unique identifier for a city.

A unique identifier for a client or advertiser account. This dimension displays and groups client/advertiser information, used for benchmarking reports.

A unique identifier stored in a user’s browser cookie for tracking purposes.

A flag indicating if cookies are enabled in the user's browser for tracking purposes.

Data related to user activity across multiple devices, leveraged by Adform's Cross-Device Graph and ID Fusion system to connect various identifiers for enhanced audience matching and retargeting.

The URL that an advertisement directs users to after they interact with it, often referred to as the landing page URL.

A unique identifier for the type of device (e.g., desktop, mobile, tablet) used by the user. Devices are part of metadata files.

A string containing the encoded consent information from a user, typically adhering to the IAB Transparency and Consent Framework (TCF), indicating their preferences regarding data processing under regulations like GDPR.

The time interval used to measure how often a campaign is viewed by a user.

The time interval used to measure how often an ad placement is viewed by a user.

A globally unique identifier used for various entities within the Adform system.

The Internet Protocol address of the user’s device during an ad interaction.

The IPv6 address of the user's device.

A unique identifier for an internal banner creative or ad asset within the Adform platform. This ID can be used to track and analyze the performance of specific banner creatives across campaigns.

Unique identifier for the platform or entity providing the ad inventory.

A boolean flag indicating whether the traffic source is identified as a robot or bot.

Unique identifier for the media (e.g., ad creative, video, image) associated with an impression or click.

The duration a user's mouse pointer hovered over an ad or banner.

The count of times a user's mouse pointer hovered over an ad or banner.

Keywords used in organic (natural) search that led to a user's visit.

Unique identifier for an order or purchase made by a user.

The full URL of the webpage where an event or interaction occurred.

A combined identifier representing a specific ad placement and a related user activity (e.g., click, conversion).

The domain of the publisher’s website where the ad was displayed.

The URL of the publisher's website or platform where an advertisement is displayed.

The time taken, in intervals (days), between a user's ad interaction (click or impression) and a subsequent conversion.

This flag specifies if data relates to recent ad interactions, such as a recent click or impression.

The URL of the previous webpage that directed the user to the current page.

The type of referrer (e.g., direct, search engine, social media).

An identifier for an ad rotator, which cycles through multiple creatives.

The cost associated with a real-time bidding (RTB) impression or click.

The second-level domain of publisher sites where a banner was displayed during a Real-Time Bidding (RTB) impression.

A unique identifier for an Adform tracking tag implemented on a website.

The date and time of an event or interaction, usually in ISO-8601 format.

The date and time recorded on the server when a specific event or interaction occurred, often used to prevent caching and ensure unique tracking. It is usually in ISO-8601 format.

Unique identifier for a specific tracking point configured in Adform, capturing various user actions.

A unique identifier for a financial transaction or conversion.

A flag indicating whether a specific banner creative is considered unique within the context of the data being reported.

A flag indicating whether a specific campaign on a given day is considered unique within the reported data.

A flag indicating whether a specific campaign is considered unique within the reported data.

A flag indicating whether a specific media asset (e.g., an ad creative, video, or image) is considered unique within the reported data.

A flag indicating whether a specific ad placement on a given day is considered unique within the reported data.

A flag indicating whether a specific ad placement is considered unique within the reported data.

A flag indicating if an ad impression met the primary or default viewability standards (e.g., IAB standards), meaning the ad was properly loaded and visible to the user.

The length of time, in seconds, that an ad creative was viewable on screen.

The date in YYYYMMDD format, used for time-based data grouping.