Latest Blog
Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos
Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
Search:
Filter by:
-
Top 5 tips to get the most out of your marketing campaigns in the holiday season
Oct 6, 2021 12 PM
Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns... -
Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?
Oct 25, 2018 11 AM
Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it? Particularly since your efforts to increase... -
Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting
Sep 21, 2018 9 AM
Please note: this case study is also available in German. UPC Switzerland was the result of a merger of several cable network companies in 1994. The company has a workforce of over 1,400... -
Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals
Sep 12, 2018 11 AM
Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to leverage the power of data integration tools and get... -
The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.
Sep 5, 2018 12 PM
There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us say that. It is true, though, and the more data... -
Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization
Aug 21, 2018 2 PM
If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel free to download our lovely white paper here. ... -
Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait
Jul 3, 2018 12 PM
In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares and views. Such tools have... -
Fashionette Case Study: Automated Data Integration in the Online Retail Industry
Jun 25, 2018 2 PM
If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Fashionette is a young German e-commerce company,... -
Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions
Jun 18, 2018 2 PM
What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy? More likely than not, it’s all three at the same... -
Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?
May 9, 2018 7 AM
Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make... -
Adverity Receives €3.2 Million Series A Funding to Further Accelerate its Growth
Apr 20, 2018 9 AM
We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove Capital Partners - a leading tech venture capitalist... -
How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]
Apr 13, 2018 12 PM
In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can... -
Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!
Mar 14, 2018 9 AM
In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before, according to findings by eMarketer. Mobile, too,... -
Brand Safety: How Marketers are Shaping the Future of Responsible Advertising
Mar 6, 2018 10 AM
In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands alike, thus, need to make sure that the latter... -
Download Ebook: Strategic Playbook for Data-Driven Advertising Agencies - Part One
Feb 20, 2018 3 PM
We're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part guide for advertising agencies looking to... -
Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed
Feb 12, 2018 1 PM
Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing... -
Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%
Jan 25, 2018 10 AM
Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the following the success story of our client...