Marketing Analytics Blog

What is a Non-Aggregatable Metric?

Getting an overview of your data isn’t always as simple as it seems. Anyone dealing with data, from marketers to analysts, needs to beware of particular metrics that can’t be added or summed — or...

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Education Cookie Deprecation What is

What is a Walled Garden in Advertising?

Nov 3, 2022

Joseph Caston

Walled gardens make up the vast majority of digital advertising opportunities within the publishing landscape. In fact, last year, Google, Meta, and...

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Education Data Integration What is

What is DataOps?

Oct 19, 2022

Nickolay Penchev

Until recently, data operations — or DataOps — have mostly been handled by marketers with an aptitude for Excel. Nowadays, however, what started as a...

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Data-driven Marketing Education How to and Best Practice Guides

How to Compare Campaign Performance Across Regions Using Location Data

Oct 13, 2022

Ben Brookes

Location targeting and breaking out data by location for analysis is often a key consideration for marketers when advertising online.

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Data-driven Marketing Education What is

What is Location Data and Why is it Important for Marketers?

Oct 5, 2022

Ben Brookes

There are plenty of ways you can slice data to find patterns — and slicing data by location is a common one, especially for marketing teams running...

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Education What is Data Stack

What is a Modern Data Stack?

Sep 27, 2022

Martin Brunthaler

The concept of a modern data stack has promised to fuel a move from clunky monolithic systems to streamlined and efficient data architecture.

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CSR

8 Ways We’ve Committed To Sustainable Development and Social Responsibility

Sep 23, 2022

Zsofia Czegledi

At Adverity, our commitment to the sustainable development of society is a large part of our culture. From offsetting all our CO2 emissions to...

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Marketing Technology Data-driven Marketing Analytical Maturity

Lack of Data Skills is Stopping CMOs Investing in Marketing Tech

Sep 14, 2022

Lily Johnson

CMOs and marketing teams are drowning in data, our new Recession, Resilience, and Marketing Data: What’s Shaping the CMO Roadmap report has revealed.

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Research Analytical Maturity Data Integration CMO

67% of CMOs Say They Are Overwhelmed with Data

Sep 8, 2022

Lily Johnson

According to the latest research, two-thirds of CMOs are drowning in marketing data. We surveyed 300 CMOs from SMBs across the UK, US, and DACH, and...

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Education Data Integration What is Marketing Analytics

What is Google Analytics 4 and why is it replacing UA?

Sep 8, 2022

Eleftherios Darousis

If you haven’t already heard (and you definitely should have), Google will be sunsetting their Universal Analytics (UA) platform by the end of June...

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Data Integration Thought-leadership

The Perfect Marriage: Marketing Data and Logistics Data

Aug 31, 2022

Tom Rennell

Marketing and logistics may feel like two very different business areas. What does your warehouse data have to do with your marketing data? Actually,...

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Data-driven Marketing How to and Best Practice Guides Marketer

How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls

Aug 24, 2022

Ben Brookes

Viewability is the ability for an advert to be seen by a human. As such, it is a necessary condition for an effective campaign and therefore crucial...

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Marketing ROI What is Marketer

What is Ad Viewability?

Aug 24, 2022

Ben Brookes

Viewability is the ability for an advert to be seen by a human. So, as you can imagine it’s pretty important for marketers. If your ad isn’t being...

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Data-driven Marketing Education Data Integration What is Data Culture

What are Data Silos (and How Do They Impact Marketers)?

Aug 23, 2022

Neal Fogarty

In the modern age of marketing, data silos are a serious issue that can have a huge impact on a team's performance. Nonetheless, for many companies,...

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Data-driven Marketing Agencies Data Culture

How can agencies up their value game in a data-driven world?

Aug 17, 2022

Mitesh Lakhani

Brands recognize that success in today’s data-driven world depends on better use of marketing insight. But as more and more aim to bring campaigns,...

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Marketing Technology Education Data Integration What is Marketing Analytics

What is Data Transformation (and Why Should Marketers Care)?

Aug 11, 2022

Tom Rennell

Every data source or platform has its own way of labeling things so when it comes to combining data, creating a complete picture of even the basic...

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Cookie Deprecation Events eCommerce

How Adore Me Adapted to Data Deprecation in a Pandemic

Aug 9, 2022

Lily Johnson

A couple of weeks ago at Adweek’s Commerce Week in New York, Harriet Durnford Smith, CMO at Adverity sat down with Ranjan Roy, VP of Strategy at...

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Data-driven Marketing Education Analytical Maturity How to and Best Practice Guides Marketing Analytics

Marketing Data Management: A Guide to Getting Started

Aug 4, 2022

Andre Galinha

Whenever we meet a new client one of the first things we do is try and decide where on the marketing analytical maturity scale they sit. Where are...

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Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics Data Culture

Data Storytelling: The Best Path to Sharing Data and Insights

Aug 2, 2022

Ben Brookes

Data storytelling is an essential skill for marketers. However, data storytelling within organizations, especially big ones, can be a challenge....

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Data-driven Marketing Education How to and Best Practice Guides Data Visualization Data Culture

Top 8 Data Storytelling Methods

Aug 2, 2022

Ben Brookes

Data storytelling is the ability to communicate insights through data that lead to actions that will positively affect the business. As such, it is...

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Marketing Technology Education How to and Best Practice Guides Marketing Analytics

Tag management: Best practices for marketers

Jul 28, 2022

Dayo Fordah

Tags - those wonderful segments of code that give us so much. But, despite being so critical for collecting vital marketing data, too often marketing...

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Marketing Technology Education What is Marketing Analytics

What is a Marketing Tag (and what are they used for)?

Jul 28, 2022

Dayo Fordah

Today, tags are an essential part of the digital marketer's toolkit enabling us to track activity across a website and collect the data to gain a...

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Marketing Technology Data-driven Marketing Education Data Integration What is Marketing Analytics Data Stack

What is a data lake vs a data warehouse (and should marketers care)?

Jul 26, 2022

Nickolay Penchev

Data decentralization. While the industry understands this as a simple term, in reality, it is the sole reason for many organizations' headaches...

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Marketing Technology Data-driven Marketing Education Data Integration What is Marketing Analytics

What is a single source of truth (and why should marketers care)?

Jul 21, 2022

Claire Tak

Working in marketing, it’s likely you’ll have heard people talking about having a single source of truth over their data. In fact, one recent survey...

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Data Integration Thought-leadership CPG and Retail Marketer

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022

Lily Johnson

While in the past, using first-party customer data seemed far too complicated to be a viable way of acquiring customers compared to cookie-based...

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Marketing Technology Education What is Marketing Analytics

What is Anomaly Detection (and How Does It Help Marketing Campaigns)?

Jul 13, 2022

Tom Rennell

Handling dozens of ad campaigns on one platform is something any marketer can manage. But when you scale to hundreds of ad groups and thousands of...

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Marketing Technology Cookie Deprecation Thought-leadership Marketer Marketing Analytics

2 Reasons Marketers Are Prioritizing First-Party Data

Jul 12, 2022

Lily Johnson

According to Forrester’s annual survey, retention is creeping up the marketer’s list of priorities. We’ve all heard the stats about acquisition...

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Marketing Technology Education What is Artificial Intelligence

What Is Artificial Intelligence in Marketing (And How Is It Used)?

Jul 7, 2022

Tom Rennell

With all the increasing buzz around artificial intelligence (AI) becoming more and more prevalent in the advertising and marketing world. But what...

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Data-driven Marketing Data Integration Events Thought-leadership

The Top 3 Discussions from #DMWF Global 2022

Jul 5, 2022

Emma Hinde

Digital Marketing World Forum Global returned to London last weekend taking over the iconic Business Design Centre. Delegates enjoyed two days of...

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Big Data Data-driven Marketing How to and Best Practice Guides Marketer Data Culture

Best Practices for Naming Conventions of Marketing Campaigns

Jun 30, 2022

Adverity

If you manage ad campaigns for a growing or a large business, reporting on those can be a real pain if you haven’t set your campaign naming right....

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Data-driven Marketing Education Cookie Deprecation What is GDPR

What is GDPR and Why is it Important? — A Guide for Marketers

Jun 23, 2022

Tom Rennell

Data security and the protection of personal information has long been a hot topic in the marketing industry. With data protection regulations such...

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Marketing Technology Data-driven Marketing Analytical Maturity Thought-leadership Agencies Marketing Analytics

Is The Agency Model Evolving Again?

Jun 21, 2022

Dany Eid

The agency landscape is changing quickly, and there are several forces at play. Just a few years ago, marketing analytics was considered a signal of...

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Data-driven Marketing Education How to and Best Practice Guides Data Analyst Marketer Data Culture

How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance

Jun 16, 2022

Adverity

Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data....

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Marketing Technology Education What is Marketing Analytics Data Stack

What is a Data Mesh (and why should marketers care)?

Jun 14, 2022

Roman Gavuliak

You might have noticed that the term Data Lake has recently been replaced by Data Mesh in conversations about modern data stacks. But what does it...

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Data-driven Marketing Research Thought-leadership Data Culture

3 ways CMOs can overcome the data capability drought

Jun 7, 2022

Lily Johnson

Insights without actions are useless. To give your business the best chance of success, you need to invest in the data skills your team needs to reap...

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Education Events How to and Best Practice Guides

How to Use Marketing Analytics Effectively and Escape the Reporting Jungle

Jun 2, 2022

Daniel Fröhlacher

At #OMR22 we presented how Deutsche Bahn managed to enhance and future-proof reporting of performance campaigns by using our analytics platform.

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Data-driven Marketing Marketing Analytics

The Rise of The Marketing Ops Role

May 31, 2022

Adverity

Meet the team members expected to improve the way marketing teams operate, communicate with other teams, and deliver results needed for business...

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Marketing ROI Data-driven Marketing Data Integration Data Visualization Marketing Analytics

5 Basic Data Sources Every Marketer Needs to Monitor Daily

May 26, 2022

Adverity

Staying on top of events for marketers nowadays means they need to closely monitor a constantly growing number of platforms. But how can you identify...

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Data-driven Marketing Education Data Integration Marketing Analytics

4 Reasons Why You Need to Move Away From Manual Data Integration

May 19, 2022

Adverity

Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their...

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Marketing Technology Data-driven Marketing Thought-leadership CMO Marketing Analytics

What’s Stopping CMOs Getting Value From Their Marketing Data?

May 17, 2022

Lily Johnson

The role of the CMO is changing. Well - sort of… While the goals of determining strategy and delivering growth will likely remain the same, how these...

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Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics

Programmatic 2022 and The Question: How Effective is My Advertising?

May 12, 2022

Daniel Fröhlacher

With the discontinuation of third-party cookies, two questions arise for advertisers: how do I still reach my audience – and how can I measure...

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Data-driven Marketing Education Events How to and Best Practice Guides Data Visualization Marketing Analytics

How to Shift Marketing Optimization to Become More Forward-Thinking

May 10, 2022

Adverity

Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to...

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Customer Experience Marketing Technology Data-driven Marketing Education How to and Best Practice Guides

In Digital Touch with Your Fanbase: How to Turn Customers into Fans

May 3, 2022

Daniel Fröhlacher

Global brand loyalty is at the lowest level it's been in a long time. Building a fanbase has never been easy for brands, but a loyal customer base...

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Data-driven Marketing Marketing Analytics

5 New Skills The Modern Marketer Needs

Apr 26, 2022

Lily Johnson

The role of the marketer is changing. Customers are increasingly calling for more channels - and according to McKinsey’s latest research, this goes...

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Data-driven Marketing Data Integration Marketing Analytics

Data Vs Soulful Marketing: Finding The Balance

Apr 19, 2022

Mitesh Lakhani

Data is the absolute centerpiece of digital marketing in 2022. We are in an era where data fuels not only the digital marketing industry but much of...

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Data-driven Marketing Data Integration Marketing Analytics

Stay one step ahead with your marketing reporting

Apr 14, 2022

Daniel Fröhlacher

Stay one step ahead – this slogan by Norwegian outdoor brand ODLO can be perfectly applied to so many different areas.

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Data-driven Marketing CMO Marketing Analytics

3 Ways Data is Changing The Role of the CMO

Apr 12, 2022

Harriet Durnford-Smith

Marketing is all about decisions. What creative is going to resonate most with my audience? What channels are going to perform best and where should...

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Data-driven Marketing Education Marketing Analytics

From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman

Apr 6, 2022

Lily Johnson

At this years’ IC Summits Marketing and Advertising Exchange (ICS MAX) in Atlanta Georgia, Adverity’s Director of North America, Dany Eid sat down...

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Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics

5 Reasons Agencies Need to be More Data Mature

Mar 30, 2022

Lily Johnson

If you work in a marketing agency, then finding the time to understand and implement new martech can be tricky. It’s one of the things we hear...

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Data-driven Marketing Data Integration Marketing Analytics

How Martech is Leveling The Playing Field for SMEs

Mar 22, 2022

Alexander Igelsböck

Today’s marketers don't need millions of dollars, or a complex, enterprise-like tech stack to optimize budgets and improve performance. Martech has...

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Marketing Technology Data Integration CMO Data Visualization Marketing Analytics

5 Reasons Every Marketing Analyst Needs Automated Data Integration

Mar 15, 2022

Lily Johnson

Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier.

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Marketing Technology Data-driven Marketing Data Integration Marketing Analytics

The Great Resignation: Is Data Maturity The Answer?

Mar 10, 2022

Lily Johnson

In the past 12 months or so, a steady stream of talented employees have been leaving their marketing teams for a fresh start somewhere new.

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Marketing Technology Data Integration CMO Marketing Analytics

5 Reasons CMOs Need to Take the Data Revolution More Seriously

Mar 3, 2022

Lily Johnson

How many CMOs do you think can measure ROI on their marketing spend? All of them? Surely most of them…

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Big Data Data-driven Marketing Analytical Maturity Thought-leadership Marketing Analytics

How Being More Data Mature Can Make Your Business More Resilient

Feb 23, 2022

Dany Eid

As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence...

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Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics

3 Ways Data Automation Will Make Marketers’ Lives Easier

Feb 16, 2022

Lily Johnson

Today’s marketers can’t afford to be afraid of data. The simple truth of the matter is that becoming more data-driven delivers better business...

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Marketing Technology eCommerce Marketing Analytics

4 Things We Learned at NRF 2022

Feb 10, 2022

Amy Mills

The National Retail Federation’s (NRF) Retail Big Show returned to New York City on January 16-18 2022 for the first time in two years — and our...

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Data-driven Marketing Marketing Analytics

US Still Counts on Cookies, While UK and Germany Champion MMM

Feb 8, 2022

Lily Johnson

Marketers across the UK, US, and Germany come up against different challenges when it comes to cookies, not least due to varying laws on data...

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Marketing Technology Data-driven Marketing Data Integration Marketing Analytics

Reality Check: Are Marketers as Analytically Mature as They Think?

Feb 1, 2022

Lily Johnson

Modern marketing teams are feeling optimistic about their data maturity right now, with two-thirds identifying as analytically mature. Fantastic,...

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Data-driven Marketing Data Integration Marketing Analytics

Are Marketers Aware of the Data Tools their Company Has?

Jan 25, 2022

Lily Johnson

Something strange is going on in the world of marketing… Analysts say they have tons of advanced tech, but marketers don't seem to know about it.

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Big Data Marketing Technology Data Integration Marketing Analytics

Modern Campaign Reporting at RTL Germany

Jan 21, 2022

Daniel Fröhlacher

For some time now, marketers from all industries have been observing a phenomenon of our time: there is more content, channels, and end devices than...

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GDPR

2022: Data Privacy Updates

Jan 19, 2022

Tom Rennell

Nearly four years since the GDPR was passed and no marketer has been left unscathed by the endless parade of data privacy quizzes and refreshers. But...

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Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

Predictive Analytics Key Focus for 2022: But Are Marketing Teams Ready?

Jan 12, 2022

Lily Johnson

According to our latest research, 61% of marketing teams aim to achieve predictive analytics in 2022. But are their martech stacks ready to take on...

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Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics

2022 Marketing Predictions

Jan 6, 2022

Tom Rennell

For many marketers, the new year is often a time of reflection. Identifying what went right and wrong last year, reviewing practices and potential...

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Leading in Marketing: What 2021 brought, and what 2022 might have to offer

Dec 22, 2021

Alexander Igelsböck

Ever since we founded Adverity in 2015 we’ve experienced fast growth overall but 2021 was a challenging year, in almost every aspect. Not only did we...

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Customer Experience Marketing Technology KPIs and Metrics Data-driven Marketing eCommerce Marketing Analytics

2021 Predictions Revisited

Dec 16, 2021

Craig Bryant

In January this year, I was asked to provide a series of predictions for this year, given how tumultuous 2020 had been, this was a tricky exercise....

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Marketing Technology Data-driven Marketing Marketing Analytics

Marketing Strengths and Challenges of the UK, US, and Germany Compared

Dec 14, 2021

Lily Johnson

Marketers and analysts across the UK, US, and Germany share the same strategic priorities for 2022: to build and target their audience, and to...

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Blog

Data-driven Marketing Data Integration Marketing Analytics

Does Data Have a Trust Problem?

Dec 9, 2021

Harriet Durnford-Smith

Last week, our CMO Harriet Durnford-Smith sat down with Little Black Book to discuss why marketers are no longer trusting their data, who is...

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Marketing ROI Data-driven Marketing Data Integration CMO Data Visualization Marketing Analytics

Top 3 Data Challenges Facing the C-Suite in 2021

Dec 2, 2021

Lily Johnson

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and...

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Data-driven Marketing Data Integration Marketing Analytics

Analysts Don’t Trust the Data that Drives Marketing Decisions

Nov 23, 2021

Lily Johnson

The past few years we’ve heard the same refrain that data is the new oil. Any organization worth its salt has an infrastructure to get value out of...

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Marketing ROI Data-driven Marketing Marketing Analytics

Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

Nov 16, 2021

Lily Johnson

In our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting...

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Data-driven Marketing Data Integration Marketing Analytics

Personalized Content is Top Priority for Marketers in 2022

Nov 9, 2021

Lily Johnson

As digital ad spend continues to grow, digital marketers face an increasingly saturated landscape. It’s not enough to shout loud, marketers need to...

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Data-driven Marketing eCommerce Marketing Analytics

Flying High or Lost Luggage? Top Trends in Travel Advertising

Nov 3, 2021

Joseph Danter

Turbulence is nothing new for the travel industry, but with rapid changes in travelers’ needs and priorities due to COVID-19, advertisers have never...

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Marketing Technology Data-driven Marketing eCommerce Marketing Analytics

3 Ways Travel Brands Can Succeed in a Post COVID-19 World

Oct 28, 2021

Joe Danter

Travel has come a long way – and while we may not be living the 1950s dream of speeding through vacuum-powered tubes, the rate of change in the...

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KPIs and Metrics Data-driven Marketing Education eCommerce Marketing Analytics

What Marketers Need to Do Once the Holiday Season Is Over

Oct 26, 2021

Amy Mills

Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but...

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Blog

Marketing Technology Data-driven Marketing GDPR

Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

Oct 19, 2021

Adverity

Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it...

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Marketing ROI Data-driven Marketing Education How to and Best Practice Guides eCommerce

How to Optimize Your eCommerce Plan for the Golden Quarter

Oct 14, 2021

Lily Johnson

From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your...

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Marketing ROI Data-driven Marketing Education Data Integration eCommerce Data Visualization Marketing Analytics

Top 5 tips to get the most out of your marketing campaigns in the holiday season

Oct 6, 2021

Amy Mills

Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are...

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Data-driven Marketing Education How to and Best Practice Guides What is Data Visualization Marketing Analytics

What is a Cohort Analysis (and how can marketers use it)?

Sep 29, 2021

Tom Rennell

While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem...

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Marketing ROI Data-driven Marketing Education eCommerce Marketing Analytics

Is your retail business ready for the holiday season?

Sep 22, 2021

Amy Mills

The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few...

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Cookie Deprecation GDPR

Why Cookie Deprecation is a Good Thing

Sep 15, 2021

Harriet Durnford-Smith

Adverity CMO, Harriet Durnford-Smith, on why the loss of third-party cookie data is a good thing for the marketing industry and how our strategy for...

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Blog

Data Integration eCommerce Marketing Analytics

What’s New and Upcoming for Amazon Selling Partners

Sep 9, 2021

Craig Bryant

The large community of Amazon sellers has been on alert since the eCommerce giant announced the deprecation of the MWS API. We explain here what the...

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Education How to and Best Practice Guides eCommerce Data Connectors

How to use shopify data to level up your eCommerce analytics

Sep 2, 2021

Adverity

As part of our video series on connectors and how to use them, we take a look at eCommerce platform Shopify to see how online sellers can best...

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Marketing ROI Education Analytical Maturity How to and Best Practice Guides Marketing Analytics

Top 3 barriers to insights-driven marketing (and how to overcome them)

Aug 31, 2021

Adverity

Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to...

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Data-driven Marketing Cookie Deprecation Automotive

Cars, COVID, and Cookies: How is automotive marketing changing?

Aug 26, 2021

Adverity

From cars to COVID to cookies, guest speakers Alex Holt (Cars.com) and Marc Castañe (Autoscount24) speak with Adverity’s Marija Traut about how the...

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Education Marketing Analytics

Top time-saving tools you need to boost productivity today

Aug 24, 2021

Adverity

Time is often described as the most valuable thing we have to spend. Hard to make, and all too easy to waste, time is something just about everyone...

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Data-driven Marketing Marketing Analytics

Why data and analytics are a must-have for any successful business

Aug 17, 2021

Alexander Igelsböck

Following Adverity’s Series D funding announcement, CEO Alexander Igelsböck looks at why data and analytics are fast becoming the cornerstone of any...

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Blog

Education Cookie Deprecation How to and Best Practice Guides

How to handle a perfect storm of COVID and cookies

Aug 12, 2021

Adverity

Principal Analyst at Forrester, Tina Moffett, provides 4 tactical actions you can take to adapt to the changes brought on by the COVID-19 pandemic...

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Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics

How to build an insights-driven culture in your business

Aug 10, 2021

Adverity

Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven...

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Marketing ROI Data-driven Marketing Education Cookie Deprecation What is Marketing Analytics

What is Marketing Mix Modeling (and how can it help with marketing attribution)?

Aug 4, 2021

Tom Rennell

Marketing Mix Modeling is often touted as a potential solution to the increasing difficulty of multi-touch attribution. But what is it and how does...

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Data-driven Marketing Marketing Analytics

What does ‘being insights-driven’ mean?

Jul 28, 2021

Adverity

Before realizing why being insights-driven is important for companies of all sizes, we need to understand what an organization needs to have in order...

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Data-driven Marketing Marketing Analytics

Why is being insights-driven crucial for business success?

Jul 20, 2021

Adverity

Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it...

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Blog

Case Study Data-driven Marketing Data Integration Marketing Analytics

The Beginning of a Data Journey

Jul 14, 2021

Daniel Fröhlacher

This is a story on how the world's leading destination management company turned the COVID-19 crisis into an opportunity to grow stronger, with the...

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Marketing ROI Marketing Technology Data-driven Marketing CMO Data Visualization Marketing Analytics

Our Top Marketing Tools for 2021 and Beyond

Jun 22, 2021

Andrea Buforn

If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way.

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Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics

How to Enrich Your Marketing Dashboards with Proactive Insights

Jun 2, 2021

Eleni Nicolaidis

Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only...

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Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics

The Top 5 Marketing KPIs You Need to Start Tracking in H2

May 19, 2021

Joseph Danter

Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts...

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Data-driven Marketing Artificial Intelligence Marketing Analytics

The Practical Benefits of AI-Powered Analytics for Marketers

May 13, 2021

Adverity

You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your...

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Blog

Marketing ROI Data-driven Marketing Artificial Intelligence Marketing Analytics

How Much Should You Budget For Marketing In H2 2021?

May 11, 2021

Eleni Nicolaidis

Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like the...

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Blog

Marketing Technology Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics

How to Find the Right Balance Between Brand and Performance Marketing?

Apr 22, 2021

Adverity

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top...

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Blog

Marketing ROI Marketing Technology Data-driven Marketing Education What is Marketing Analytics

What is Multi-Touch Attribution and why do third-party cookies matter?

Apr 13, 2021

Tom Rennell

At the moment everybody seems to be talking about the death of third-party cookies and multi-touch attribution. But what is attribution modeling and...

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Blog

Education How to and Best Practice Guides Data Visualization

3 Tips on How to Tell a Good Story with Data Visualizations

Apr 8, 2021

Vladimir Ceric

Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business...

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Blog

5 Data-Driven Strategies for Improved Customer Retention

Apr 1, 2021

Elea Andrea Almazora

Using data is a great way to drive sales and create loyal customers. It helps you figure out what clients like and gives them a reason to keep coming...

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Blog

7 Email Marketing Metrics for Calibrating Upcoming Campaigns

Mar 25, 2021

Elea Andrea Almazora

As a marketer, sending out emails to subscribers and getting little to no positive results is disappointing. It can also be an indicator that it’s...

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Blog

Marketing ROI Data-driven Marketing Marketing Analytics

3 Ways Sports Brands Can Use Data to Increase Audience Engagement

Mar 18, 2021

Tom Rennell

Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your...

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Marketing ROI Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Google Says “No More Personalized Ad Tracking” - What Does This Mean?

Mar 10, 2021

Tom Rennell

Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution...

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Marketing ROI Marketing Technology Data-driven Marketing Data Integration Data Visualization Marketing Analytics

4 Things We Hear Agencies are Struggling With

Mar 4, 2021

John Ball

Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But,...

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Data-driven Marketing Data Visualization Marketing Analytics

4 Golden Rules for Dashboard Best Practice

Mar 2, 2021

Andy Fairclough

Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool...

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Big Data Marketing ROI Marketing Technology Data-driven Marketing eCommerce Data Visualization Marketing Analytics

5 Key Post-COVID Learnings for Automotive Marketers

Feb 25, 2021

Marija Traut

The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut...

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Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Stack

7 Building Blocks of Good Data Governance

Feb 23, 2021

Adverity

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we...

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KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Top KPIs for News and Media Companies

Feb 18, 2021

Vladimir Ceric

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher...

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Marketing Technology Data-driven Marketing Education What is Artificial Intelligence Marketing Analytics

What is the Difference Between AI and Predictive Analytics?

Feb 17, 2021

Tom Rennell

Predictive Analytics. AI-powered analytics. Machine Learning. As artificial intelligence has grown more prevalent, these terms are often used...

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KPIs and Metrics Data-driven Marketing Education What is Data Visualization Marketing Analytics

What is Data vs a Metric vs a KPI vs a Report?

Feb 11, 2021

Tom Rennell

Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming...

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Data-driven Marketing Education Data Integration Data Stack Workshop

ETL – What is it and How Do I Do it?

Feb 10, 2021

Tom Rennell

Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you?...

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KPIs and Metrics Data-driven Marketing Education Data Integration Events How to and Best Practice Guides Data Visualization Marketing Analytics

How to Avoid Headless Chicken Marketing with Mindshare

Feb 3, 2021

Adverity

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

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Blog

Data Integration Marketing Analytics

Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

Feb 1, 2021

Vladimir Ceric

The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing...

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Data-driven Marketing Education Data Integration How to and Best Practice Guides eCommerce Marketing Analytics

How to Centralize Your eCommerce Data for Intelligent Insights

Jan 27, 2021

Tom Rennell

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a...

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Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

7 Changes Marketers Need To Look Out for in 2021

Jan 18, 2021

Tom Rennell

After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.

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Marketing ROI Data-driven Marketing Marketing Analytics

5 Predictions for eCommerce in 2021

Jan 13, 2021

Craig Bryant

Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions...

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Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Marketing Analytics

How to Embrace the Power of Proactive Analytics

Nov 26, 2020

Adverity

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a...

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Data-driven Marketing Data Visualization Marketing Analytics

6 Things Marketers Can Do to Boost Website Performance

Nov 19, 2020

Vladimir Ceric

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a...

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Big Data Marketing ROI Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020

Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on...

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Big Data Data-driven Marketing GDPR Marketing Analytics

The Customer Journey, Conversion Tracking and Attribution in 2021

Nov 4, 2020

Christoph Bodenstein

With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should...

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Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

Oct 28, 2020

Adverity

Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers....

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Data Integration Marketing Analytics Data Stack

How Data Transformation Can Deliver Better Insights for SaaS Marketers

Oct 21, 2020

Adverity

Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it....

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Blog

Big Data Data-driven Marketing Education How to and Best Practice Guides CPG and Retail eCommerce Marketing Analytics

How to Map Out a Successful Q4 in Retail in a Year Like This

Oct 15, 2020

Adverity

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you...

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Blog

Data-driven Marketing Data Visualization Marketing Analytics

Using Data to Find Customers and Transform Your SaaS Marketing

Oct 13, 2020

Adverity

More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array...

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Blog

Marketing Technology Data-driven Marketing Data Integration Marketing Analytics

Is Augmented Analytics the Ultimate Digital Marketing Tool?

Oct 7, 2020

Vladimir Ceric

Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the tool...

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Blog

Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization

Facebook Shortens the Default Attribution Window. What Happens Now?

Oct 1, 2020

Vladimir Ceric

Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing...

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KPIs and Metrics Data-driven Marketing Education Data Integration How to and Best Practice Guides Data Visualization Marketing Analytics

How to Get From Data Silos to Automated Insights?

Sep 30, 2020

Adverity

Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

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Blog

Data-driven Marketing Data Integration Marketing Analytics

Harnessing Your Amazon Marketplace Data to Boost Store Performance

Sep 9, 2020

Adverity

Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully...

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Blog

Customer Experience Marketing Technology Data-driven Marketing CMO

Reshaping Your Marketing in the Wake of Changing Customer Behaviors

Sep 2, 2020

Adverity

To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short...

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Blog

Big Data Marketing ROI Data-driven Marketing Data Integration Marketing Analytics

4 Ways You Can Use Big Data to Improve Your Marketing

Aug 26, 2020

Vladimir Ceric

Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a...

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Blog

Data-driven Marketing Data Visualization Marketing Analytics

10 Most Important Website Metrics for Marketing Managers

Aug 19, 2020

Vladimir Ceric

Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So...

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Blog

Big Data Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Artificial Intelligence Marketing Analytics

7 Ways How Augmented Analytics Tools Can Help Marketing

Aug 13, 2020

Vladimir Ceric

With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and...

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Blog

3 Key Marketing Analytics Features for Your Retail or eCommerce Business

Aug 6, 2020

Bruno Kofler

In a tough and ever-changing market, both traditional retailers and eCommerce companies need to continuously optimize their operations by using...

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Blog

Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

New Augmented Analytics Features in the Adverity Platform

Jul 31, 2020

Gavin England

We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six...

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Blog

Big Data Data-driven Marketing Marketing Analytics

National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

Jul 24, 2020

Adverity

The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and...

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Blog

Customer Experience

Why G2 Reviews Are Important to Us

Jul 6, 2020

Adverity

The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business...

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Blog

Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Getting the Naming Conventions Right, with the Help of AI

Jul 2, 2020

Adverity

As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get...

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Blog

Marketing ROI Data-driven Marketing Data Integration Marketing Analytics

10 Most Important Google Ads Metrics

Jun 24, 2020

Vladimir Ceric

You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By...

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Blog

Case Study Data Integration

Case Study: Data Integration for Digital Marketing Consultancies

Jun 17, 2020

Neil Claydon

Digital Matter is a fast-growing performance marketing consultancy, headquartered in New York City, with offices in San Francisco and Portland. As...

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Blog

Big Data Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

Can Advertisers Use AI as an Engine for Growth?

Jun 10, 2020

Adverity

Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can...

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Blog

Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020

Adverity

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up...

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Blog

Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

Jun 5, 2020

Vladimir Ceric

Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the...

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Blog

Customer Experience Marketing Analytics

Big Data Analytics Holds the Key to Reducing Customer Churn for Telecoms

Jun 3, 2020

Vladimir Ceric

Analyzing customer data in an attempt to understand and prevent user churn is one of the top-level priorities of telecommunication companies. In such...

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Blog

Marketing ROI Data-driven Marketing Data Integration Marketing Analytics

What’s What on TikTok - A Basic Guide for Marketers

May 28, 2020

Adverity

As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use...

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Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

A Smarter Approach to Naming Conventions

May 20, 2020

Joseph Caston

While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic...

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Blog

Data-driven Marketing Data Integration Marketing Analytics

Integrating Data Through APIs as the First Step to Marketing Effectiveness

May 15, 2020

Adverity

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become...

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Blog

Data-driven Marketing Data Integration Data Visualization Marketing Analytics

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

Apr 29, 2020

Rory Maginess-Roberts

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really...

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Blog

Marketing ROI CMO Data Visualization

Marketers in the Unknown: Where We Are and How to Move Further?

Apr 24, 2020

Adverity

The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19....

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Blog

Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

8 Key Metrics for Your Performance Marketing Reports

Apr 20, 2020

Vladimir Ceric

The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming...

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Blog

KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Most Relevant KPIs for Your Mobile App and How to Track Them

Apr 9, 2020

Vladimir Ceric

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be...

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Blog

KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

20 Chart Types You Can Use to Visualize Your Data

Apr 1, 2020

Vladimir Ceric

Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20...

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Blog

Data-driven Marketing Artificial Intelligence

Is Relying on One Technology Provider Good for Your Agency’s Business?

Mar 24, 2020

Mitesh Lakhani

Combining different technologies into an effective agency work environment has never been easy. But if you manage to do it properly, you can offer an...

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Blog

Customer Experience Marketing Technology Data-driven Marketing

A Whole New Adverity Experience

Mar 20, 2020

Christoph Bodenstein

Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed with...

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Blog

Data-driven Marketing Artificial Intelligence

AI: Growth Tool or Gimmick for the Advertising Industry?

Feb 11, 2020

Mitesh Lakhani

In the search for “the next big thing”, agencies worldwide have been paying more attention to artificial intelligence. Could AI bring an opportunity...

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Blog

Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics

How to Automatically Import Data into Google Analytics

Oct 28, 2019

Christoph Bodenstein

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you...

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Blog

Customer Experience Case Study Data Visualization

Austrian National Tourist Office - Thinking Global

Sep 24, 2019

Nico Carstensen

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

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Blog

Marketing ROI KPIs and Metrics Data-driven Marketing

Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)

Aug 21, 2019

Christoph Bodenstein

Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it continually...

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Blog

Customer Experience Case Study Data Visualization

How Mindshare Netherlands Optimized Data Integration & Client Reporting

Jul 24, 2019

Nico Carstensen

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.

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Blog

Amazon Web Services (AWS) Meetup at Adverity

May 22, 2019

Nico Carstensen

As a newly AWS competency status holder, it was a pleasure for us to host and sponsor the 12th AWS Meetup at our office in Vienna.

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Blog

Adverity Update: Announcing Nine New API Connectors

May 16, 2019

Christoph Bodenstein

Data integration for marketers should be as powerful and straightforward as possible. We believe marketers can only make sound decisions if they have...

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Blog

Data-driven Marketing eCommerce

How Modern E-commerce Businesses Use Data to Grow (New Research)

May 2, 2019

Eugen Knippel

We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research...

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Blog

Data-driven Marketing Education Data Integration How to and Best Practice Guides

How to Defeat Data Chaos with Marketing Intelligence

Mar 25, 2019

Eugen Knippel

More and more executives I talk to raise concerns about data chaos in their organization.

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Blog

Customer Experience Marketing Technology Data-driven Marketing Data Visualization Marketing Analytics

Adverity Achieves AWS Digital Customer Experience Competency Certification

Mar 8, 2019

Alexander Igelsböck

Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience...

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Blog

Data Integration Data Visualization Data Stack

Adverity Offering a New Home for Alooma Users

Feb 27, 2019

Alexander Igelsböck

In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further...

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Blog

Big Data Data-driven Marketing Data Visualization Marketing Analytics

5 Visualization Features to Make Your Dashboards Interactive

Feb 4, 2019

Christoph Bodenstein

I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data...

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Blog

Data-driven Marketing Marketing Analytics

6 Incredible Real-Life Examples of Data-Driven Marketing in Action

Jan 31, 2019

Nico Carstensen

Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI?...

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Blog

Big Data Marketing Technology Data-driven Marketing Marketing Analytics

Is Big Data Putting an End to Creativity in Marketing?

Jan 23, 2019

Mina Nacheva

I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow...

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Blog

Case Study Data Integration

Case Study: E-Commerce Growth Through Automated Data Integration

Jan 17, 2019

Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. reBuy...

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Blog

Marketing Analytics Data Stack

Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

Dec 18, 2018

Mina Nacheva

A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will...

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Blog

Data Visualization Marketing Analytics

Crunching Data Is Not Enough. You Need to Be Telling Stories.

Dec 14, 2018

Mina Nacheva

Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring...

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Blog

Customer Experience Marketing Technology Marketing Analytics

This is How Personalized Marketing Helps You Sell More

Dec 6, 2018

Eugen Knippel

Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.

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Blog

Marketing Technology Education Data Integration What is Marketing Analytics

What is iPaaS (and why is it important to marketing)?

Nov 30, 2018

Neil Claydon

I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a...

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Blog

Marketing Technology Data-driven Marketing eCommerce

Conversion Tracking 2019: New Facebook Attribution vs Google

Nov 13, 2018

Christoph Bodenstein

I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.

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Blog

Marketing Technology Data-driven Marketing Data Integration Data Visualization

Adverity Partners up with Adobe Analytics for Better Decision Making

Nov 8, 2018

Madara Krumina

We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

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Blog

Big Data Marketing ROI Data-driven Marketing

What’s Stopping You from Using Big Data to Increase Advertising ROI?

Oct 25, 2018

Nico Carstensen

Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it?...

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Blog

Data Visualization Marketing Analytics

How Marketing Dashboards Uncover Smart Insights and Boost ROI

Oct 12, 2018

Nico Carstensen

Hi, I am Nico and I just started a new job at Adverity as Content Manager.

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Blog

Marketing Analytics

How TV Attribution Will Impact Your ROI Measurement

Oct 8, 2018

Eugen Knippel

From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online...

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Blog

Big Data Data Visualization Marketing Analytics

7 Reasons Why You Should Stop Using Spreadsheets

Sep 28, 2018

Mina Nacheva

Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view is a...

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Blog

Data-driven Marketing Data Integration Data Visualization

Adverity Partners up with Tableau to Unleash the Power of Data

Sep 27, 2018

Madara Krumina

We're very excited to announce our partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.

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Blog

Case Study

Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting

Sep 21, 2018

Eugen Knippel

Please note: this case study is also available in German. UPC Switzerland was the result of a merger of several cable network companies in 1994. The...

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Blog

Data Integration

Top 5 Data Integration Challenges Facing Marketing and Analytics Pros

Sep 12, 2018

Mina Nacheva

Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to leverage...

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Blog

Marketing Technology Data Integration Marketing Analytics

The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

Sep 5, 2018

Mina Nacheva

There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us...

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Blog

Data Integration Marketing Analytics

How Data Transformation is Helping Analysts with Marketing Analytics

Aug 28, 2018

Mina Nacheva

With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as...

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Blog

Data-driven Marketing Data Visualization Marketing Analytics

Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

Aug 21, 2018

Eugen Knippel

If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel free...

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Blog

Data Visualization

6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

Aug 14, 2018

Christoph Bodenstein

The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.

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Blog

Data Integration Marketing Analytics

ETL vs. ELT: Why They’re Complementary Data Integration Solutions

Aug 2, 2018

Mina Nacheva

Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

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Blog

Data Integration Marketing Analytics

Harness the Power of ETL to Boost Your Marketing Analytics

Jul 19, 2018

Mina Nacheva

There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking...

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Blog

Marketing Analytics

Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

Jul 3, 2018

Eugen Knippel

In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through...

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Blog

Marketing ROI Marketing Technology Case Study

Fashionette Case Study: Automated Data Integration Solution

Jun 25, 2018

Eugen Knippel

If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. ...

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Blog

Data-driven Marketing Data Integration Marketing Analytics

Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

Jun 18, 2018

Eugen Knippel

What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy?...

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Blog

Data-driven Marketing Data Visualization Marketing Analytics

Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

May 16, 2018

Neil Claydon

We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s...

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Blog

Big Data Education Cookie Deprecation What is GDPR

What is Data Privacy (and why is it important to marketers)?

May 9, 2018

Mina Nacheva

Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often...

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Blog

Marketing Technology

There Are over 6K Marketing Tools. Making the Right Choices is Key.

May 8, 2018

Mina Nacheva

Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.

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Blog

Marketing ROI Marketing Analytics

'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

Apr 30, 2018

Neil Claydon

Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the...

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Blog

Adverity Receives €3.2 Million Series A Funding to Accelerate Growth

Apr 20, 2018

Alexander Igelsböck

We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove Capital...

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Blog

Big Data CMO Marketing Analytics

Is the Chief Data Officer the New CMO?

Apr 18, 2018

Eugen Knippel

Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

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Blog

Marketing ROI eCommerce Marketing Analytics

How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data

Apr 13, 2018

Eugen Knippel

In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely,...

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Blog

Customer Experience Marketing Analytics

Great Customer Experience Needs Great Tech

Apr 10, 2018

Eugen Knippel

The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized...

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Blog

Marketing Analytics

Making it Easier to Connect Your Data: Announcing 10 New API Connectors

Apr 6, 2018

Eugen Knippel

As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no...

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Blog

Data Integration Data Visualization Marketing Analytics

Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

Mar 26, 2018

Eugen Knippel

It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn...

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Blog

eCommerce Marketing Analytics

Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

Mar 14, 2018

Mina Nacheva

In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before,...

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Blog

CMO

Brand Safety: How Marketers are Shaping the Future of Advertising

Mar 6, 2018

Neil Claydon

In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands...

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Blog

Marketing Analytics

In 2018, Every Serious Marketer Needs To Become a Data Analyst

Feb 27, 2018

Mina Nacheva

Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling...

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Blog

Marketing ROI Data-driven Marketing CMO Marketing Analytics

Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

Feb 12, 2018

Eugen Knippel

Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while...

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Blog

Data Integration

Adverity Update: New API Connectors Added To Our Library

Feb 6, 2018

Eugen Knippel

Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers...

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Blog

Case Study Data-driven Marketing Data Integration

How MediaCom Improved their Efficiency in Reporting & Analytics by 75%

Jan 25, 2018

Eugen Knippel

Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the...

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Blog

Marketing Analytics

Marketers Spend More on Analytics - Even Though their Budgets Decline

Jan 17, 2018

Mina Nacheva

The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and what...

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Blog

Data-driven Marketing

Why Data-driven Marketing Should Start with a Data Strategy

Jan 9, 2018

Eugen Knippel

As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data -...

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Blog

Finishing 2017 on a High: Announcing New APIs to our Library

Dec 18, 2017

Neil Claydon

Shiny New API Connectors We believe we have created the largest data source library available, equipped with hundreds of pre-configured API and...

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Blog

Big Data Data-driven Marketing Data Integration Data Stack

Drowning in Your Marketing Data? It's Time for Some Housekeeping

Dec 7, 2017

Eugen Knippel

Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data...

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Blog

Adverity Leverages the Most Important E-Commerce Data

Nov 21, 2017

Eugen Knippel

Please get in touch to learn how we can help you gathering all your relevant retail and e-commerce data from your favourite tools!

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Blog

Data Visualization Marketing Analytics

7 Features You'll Love About The New Adverity Insights

Nov 15, 2017

Alexander Igelsböck

Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other....

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Blog

Marketing ROI KPIs and Metrics Data-driven Marketing Marketing Analytics Checklist

12 Important KPIs Every Marketer Should Be Measuring

Nov 6, 2017

Eugen Knippel

Being a marketer in today’s increasingly data-driven world is no easy task. There are gigabytes of data coming your way every single day - data that...

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Blog

Marketing Analytics

New to Adverity: the Adobe Marketing Cloud API

Nov 2, 2017

Neil Claydon

We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.

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Blog

Marketing ROI Data Visualization Marketing Analytics

Why It’s Time to Stop Worrying About Your Marketing Reports

Oct 24, 2017

Neil Claydon

Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an...

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Blog

Big Data Data-driven Marketing

7 Challenges of Your Data-Driven Marketing Strategy

Sep 21, 2017

Eugen Knippel

Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s hectic,...

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Blog

Data-driven Marketing Marketing Analytics

Why Too Many Companies Fail With Marketing Analytics

Sep 7, 2017

Eugen Knippel

In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential of...

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Blog

Data Integration Marketing Analytics

Why Data Quality Is Crucial For Your Day-to-Day Marketing

Aug 30, 2017

Eugen Knippel

You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really...

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Blog

Education Data Integration What is Marketing Analytics

What is ETL (and how does it help with marketing analytics)?

Aug 22, 2017

Eugen Knippel

Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you?...

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Blog

Marketing ROI Data-driven Marketing Marketing Analytics

How Marketing Analytics Can Help You Achieve Your Business Goals

Aug 14, 2017

Eugen Knippel

If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you may...

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Blog

7 Frequently Asked Questions About Adverity - Answered!

Aug 3, 2017

Eugen Knippel

You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media and...

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Blog

The Simple Reasons Why We Need APIs to Fuel the Digital Economy

Jul 27, 2017

Neil Claydon

Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and blogs,...

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Blog

Big Data

The Simple Reason Why Data Keeps Peace Between You & Your Client

Jul 19, 2017

Mina Nacheva

Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature has...

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Blog

Marketing Analytics

Why You Need More Than Just Big Data For Your Marketing Analytics

Jul 12, 2017

Eugen Knippel

Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.

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Blog

Adverity Receives Investment From Speedinvest, aws Gründerfonds And 42cap

Jul 7, 2017

Eugen Knippel

Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap, we will be...

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Blog

Data-driven Marketing Data Integration Data Stack

A Clean Data Stack: The Foundation of Data-Driven Marketing

Jul 3, 2017

Eugen Knippel

In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their activities...

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Blog

Data Integration

The Art of Data Integration: The Cornerstone of Today’s Marketing

Jun 21, 2017

Eugen Knippel

Marketing data is everywhere. It exists on various platforms, in large amounts, and is collected through an ever-growing number of tools and...

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Blog

Data-driven Marketing

Marketing Data: Big, Diverse – And Highly Fragmented

Jun 21, 2017

Eugen Knippel

Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all,...

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Blog

We Are Adverity - Your New Marketing Data Backbone

Jun 21, 2017

Neil Claydon

Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap...

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What is a Non-Aggregatable Metric?

What is a Walled Garden in Advertising?

What is DataOps?

How to Compare Campaign Performance Across Regions Using Location Data

What is Location Data and Why is it Important for Marketers?

What is a Modern Data Stack?

8 Ways We’ve Committed To Sustainable Development and Social Responsibility

Lack of Data Skills is Stopping CMOs Investing in Marketing Tech

67% of CMOs Say They Are Overwhelmed with Data

What is Google Analytics 4 and why is it replacing UA?

The Perfect Marriage: Marketing Data and Logistics Data

How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls

What is Ad Viewability?

What are Data Silos (and How Do They Impact Marketers)?

How can agencies up their value game in a data-driven world?

What is Data Transformation (and Why Should Marketers Care)?

How Adore Me Adapted to Data Deprecation in a Pandemic

Marketing Data Management: A Guide to Getting Started

Data Storytelling: The Best Path to Sharing Data and Insights

Top 8 Data Storytelling Methods

Tag management: Best practices for marketers

What is a Marketing Tag (and what are they used for)?

What is a data lake vs a data warehouse (and should marketers care)?

What is a single source of truth (and why should marketers care)?

Could First-Party Customer Data Transform The Way We Target Ads?

What is Anomaly Detection (and How Does It Help Marketing Campaigns)?

2 Reasons Marketers Are Prioritizing First-Party Data

What Is Artificial Intelligence in Marketing (And How Is It Used)?

The Top 3 Discussions from #DMWF Global 2022

Best Practices for Naming Conventions of Marketing Campaigns

What is GDPR and Why is it Important? — A Guide for Marketers

Is The Agency Model Evolving Again?

How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance

What is a Data Mesh (and why should marketers care)?

3 ways CMOs can overcome the data capability drought

How to Use Marketing Analytics Effectively and Escape the Reporting Jungle

The Rise of The Marketing Ops Role

5 Basic Data Sources Every Marketer Needs to Monitor Daily

4 Reasons Why You Need to Move Away From Manual Data Integration

What’s Stopping CMOs Getting Value From Their Marketing Data?

Programmatic 2022 and The Question: How Effective is My Advertising?

How to Shift Marketing Optimization to Become More Forward-Thinking

In Digital Touch with Your Fanbase: How to Turn Customers into Fans

5 New Skills The Modern Marketer Needs

Data Vs Soulful Marketing: Finding The Balance

Stay one step ahead with your marketing reporting

3 Ways Data is Changing The Role of the CMO

From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman

5 Reasons Agencies Need to be More Data Mature

How Martech is Leveling The Playing Field for SMEs

5 Reasons Every Marketing Analyst Needs Automated Data Integration

The Great Resignation: Is Data Maturity The Answer?

5 Reasons CMOs Need to Take the Data Revolution More Seriously

How Being More Data Mature Can Make Your Business More Resilient

3 Ways Data Automation Will Make Marketers’ Lives Easier

4 Things We Learned at NRF 2022

US Still Counts on Cookies, While UK and Germany Champion MMM

Reality Check: Are Marketers as Analytically Mature as They Think?

Are Marketers Aware of the Data Tools their Company Has?

Modern Campaign Reporting at RTL Germany

2022: Data Privacy Updates

Predictive Analytics Key Focus for 2022: But Are Marketing Teams Ready?

2022 Marketing Predictions

Leading in Marketing: What 2021 brought, and what 2022 might have to offer

2021 Predictions Revisited

Marketing Strengths and Challenges of the UK, US, and Germany Compared

Does Data Have a Trust Problem?

Top 3 Data Challenges Facing the C-Suite in 2021

Analysts Don’t Trust the Data that Drives Marketing Decisions

Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

Personalized Content is Top Priority for Marketers in 2022

Flying High or Lost Luggage? Top Trends in Travel Advertising

3 Ways Travel Brands Can Succeed in a Post COVID-19 World

What Marketers Need to Do Once the Holiday Season Is Over

Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

How to Optimize Your eCommerce Plan for the Golden Quarter

Top 5 tips to get the most out of your marketing campaigns in the holiday season

What is a Cohort Analysis (and how can marketers use it)?

Is your retail business ready for the holiday season?

Why Cookie Deprecation is a Good Thing