How data integration platforms can help ensure the reliability and validity of data
Working with the right data integration platform can help you simplify the process of consolidating your marketing data, ensuring its reliability and reducing the likelihood of human error.
By connecting with all your various data sources, transforming and standardizing your data, monitoring data quality and validity, and loading it into a destination of your choice - a data integration platform can automate the complex task of bringing all your marketing data into one centralized location.
Some data integration platforms have specific features and functionality that are designed to help you maintain confidence in data validity and reliability.
For example, Adverity includes:
- Smart Naming Conventions, which helps ensure data reliability by enforcing consistent naming conventions in your database.
- Anomaly Detection, which uses AI to provide automated alerts whenever any of your important measures of performance on each of your marketing channels deviates from their expected range. This helps you address the issue early, and determine if it’s a genuine issue with performance or an issue with data.
- Activity monitor, which gives you peace of mind by enabling you to see the status of all your different data feeds and spot any errors that need to be addressed.
- Powerful data transformations and enrichments allow you to improve the quality of your data with ease. There’s a wide range of ‘out the box’ enrichments available, and the ability to code your own custom scripts.
The reliability and validity of your data are critical for making effective marketing campaign optimizations and achieving business success.
With data integration platforms like Adverity, maintaining data validity and reliability is easier than ever.