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PRESS RELEASE

CMOs are drowning in data and distracted from consumer behavior, Adverity report finds

A third of CMOs (33%) are more focused on the impact of the rising number of channels and platforms than increasingly complicated consumer behavior (17%), according to new research from integrated...

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  • Neustar and Adverity Partner to Help Marketers Manage and Optimize Their Data

    July 28, 2022

    Neustar, a TransUnion Company, and Adverity Partner to Help Marketers Manage and Optimize Their Data Across the Fragmented Advertising Ecosystem Neustar, a TransUnion company, today announced a...
  • 42% of CMOs Claim Data Hinders Creativity, According to New Research

    May 12, 2022

    The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) stating that staff retention is...
  • Adverity Launches on Google Cloud Marketplace

    April 28, 2022

    London, 28 April, 2022: Adverity, a leading data and analytics platform for marketing, sales and e-commerce teams, has today launched on Google Cloud Marketplace. The Adverity solution is now...
  • Adverity and IAS Collaborate on Reporting API to Improve Marketing Effectiveness and ROI

    April 26, 2022

    Adverity, the data and analytics platform enabling marketing, sales and eCommerce teams, today announced the integration of Integral Ad Science’s enhanced Reporting API, Report Builder, that will...
  • Marketing Data Integration Solution from Adverity, Now an SAP Endorsed App Available on SAP® Store

    April 6, 2022

    Adverity, the leading data integration platform for marketing, sales, and e-commerce teams, announced today that its Marketing Data Integration solution is now an SAP-endorsed app, available for...
  • Adverity Can Deliver 368% 3-year ROI, According to Total Economic Impact Study by Independent Research Firm

    February 15, 2022

    Customer study shows organizations can save up to $2.3m in time savings on marketing analytics activities and improved efficiency in data management and operations over three years when using...
  • Studie zeigt: Marketingplattform kann 3-Jahres-ROI von 368 Prozent erzielen

    February 15, 2022

    Kundenstudie zeigt Vorteile des Einsatzes der End-to-End-Plattform von Adverity für die Marketingdatenanalyse – Unternehmen können über einen Zeitraum von drei Jahren bis zu 2,3 Mio. US-Dollar an...
  • ‘Majority of marketing departments rely on outdated data and analytics practices’ says report

    January 12, 2022

    The majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics, according to a new report from Adverity. Of the almost two-thirds of marketers...
  • 1 in 4 eCommerce Marketers Struggle to Demonstrate Impact of Campaigns

    December 7, 2021

    Manual Data Wrangling adding to a cocktail of challenges facing eCommerce Marketers The eCommerce sector faces challenges beyond the perfect storm of supply chain disruptions and rising inflation,...
  • 34% of CMOs don’t trust their marketing data according to the latest research

    November 10, 2021

    Over one-third of Chief Marketing Officers (CMOs) don’t trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What’s more, there is a...
  • Studie von Adverity zeigt: Marketingverantwortliche trauen ihren eigenen Daten nicht

    November 10, 2021

    Manuelle Datenverarbeitung steht dem Marketing von Unternehmen noch immer deutlich im Weg. Mehr als ein Drittel der CMOs trauen zudem ihren eigenen Daten nicht – und selbst zwischen Datenanalysten...
  • Adverity Wins Great Accolades by Capterra

    October 18, 2021

    Our marketing analytics platform has been listed in six categories of Capterra’s 2021 Shortlists.
  • Adverity secures $120M from SoftBank Vision Fund 2 as demand for marketing analytics booms

    August 16, 2021

    Latest investment reflects the growing global importance of marketing data analytics. Proceeds will be used to evolve Adverity’s predictive technology stack for marketers. (Vienna, Austria, August...
  • Adverity sichert sich 120 Millionen US-Dollar Investition von SoftBank Vision Fund 2 dank boomender Nachfrage nach Marketinganalysen

    August 16, 2021

    Die jüngste Investition spiegelt die wachsende globale Bedeutung der Datenanalyse im Marketing wider. Die Erlöse fliesen in die Weiterentwicklung der Plattform, vor allem in den Ausbau und die...
  • Adverity Expands Executive Team Amidst Rapid Growth

    June 8, 2021

    Marketing analytics platform announces two new C-Level roles to accelerate strategy and customer-centricity. [Vienna, Austria - June 8, 2021] Adverity, the rapidly growing marketing analytics...
  • Now Tech Report Lists Adverity Among Marketing Measurement and Optimization Solutions

    April 29, 2021

    Adverity has been listed in an overview of 35 selected measurement and optimization solutions for marketers, created by Forrester. [New York, NY, USA - April 28, 2021] Adverity, the intelligent...
  • Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report

    March 23, 2021

    Marketing intelligence platform continues to rank as a trusted choice for enterprises in Business Intelligence Software for Small Businesses, Mid-Market ETL Tools, Marketing Analytics and Data...
  • Adverity's Alexander Igelsböck Accepted Into Forbes Technology Council

    February 3, 2021

    Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs, and technology executives.
  • Adverity Joins Snowflake Data Marketplace

    January 29, 2021

    Snowflake customers will now be able to directly access a range of datasets to streamline their marketing reporting and create a single source of truth with the help of the Adverity platform. London,...
  • Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

    December 17, 2020

    Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight
  • Adverity is Number One in 2021 G2 Winter Report for Big Data Integration Platform

    December 17, 2020

    Data intelligence platform also continues to rank as a Leader in Marketing Analytics Software, Data Visualization Software, E-commerce Data Integration and ETL Tools categories London, UK, 17...
  • Adverity Joins Official Twitter Partner Program

    November 12, 2020

    Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers. London, UK, 12 November 2020: Adverity, a leading force in marketing data...
  • Adverity named Cool Vendor by Gartner

    October 20, 2020

    New report features Adverity among innovative marketing data and analytics vendors London, UK, 20th October, 2020: Adverity, a leading marketing data intelligence platform, is featured in the...
  • Adverity launches Augmented Analytics

    October 8, 2020

    New tool for marketers identifies critical insights before hitting the data haystack New York, US, October 8th, 2020: Adverity, a leading force in marketing data intelligence, today launched...
  • Adverity Maintains G2 Grid Leader Position in Fall 2020 Report

    September 24, 2020

    Data intelligence platform ranks top in Momentum Grid Report for ETL Tools. London, UK, 23 September, 2020: Adverity, a leading marketing data intelligence platform, has maintained its position as...
  • Adverity Appoints Wes Nichols as Non-Executive Director

    September 14, 2020

    Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth. New York, US, 14th September, 2020: Adverity, a leading force in marketing data intelligence, today announced the...
  • Adverity Now Available in the Microsoft Azure Marketplace

    July 1, 2020

    Microsoft Azure customers worldwide now gain access to Adverity’s ETL/ELT for Azure & Microsoft SQL Server, to take advantage of the scalability, reliability and agility of Azure to shape business...
  • Adverity named Grid leader in G2 Summer 2020 report

    June 26, 2020

    Data intelligence platform now ranks in Marketing Analytics top ten London, UK, 26 June, 2020: Adverity, a leading marketing data intelligence platform, has been recognised as the leader in the...
  • Adverity Raises $30M in Series C Funding Round Led by Sapphire Ventures

    April 21, 2020

    Equity investment signifies momentum in automated business insights for the marketing data platform London, UK, 20 April 2020 – Adverity, a leading force in marketing data intelligence and business...