Adverity Connect | Enterprise-Grade Marketing ETL

Trusted by leading brands and agencies.

Marketing data doesn't come clean, unified, or monitored.

Most reporting problems happen upstream. They usually come down to three recurring data issues, and they all cost money before you've looked at a single dashboard.

It lives everywhere.

Twenty-plus platforms. Each with its own API, its own schema, and its own tolerance for going down without warning. Manual extraction at this scale means instead of doing the work they were hired to do, analysts spend time logging into platforms, downloading CSVs, and cleaning data.

It doesn't agree with itself.

"Conversions" in Google Ads is not the same concept as "conversions" in Meta. "Cost" across 20 platforms resolves to different fields, different currencies, different attribution models. Raw data from multiple sources cannot be compared.

You can't trust it without watching it.

Pipelines break silently. Schema changes, volume drops, and duplication issues go undetected until a report is already wrong and someone has already acted on it. By then the damage is done, and finding the root cause takes longer than re-running the analysis would have.

Clean data, trusted data, delivered to your warehouse.

Adverity Connect is the enterprise-grade marketing ETL that fixes all three failures before data reaches your warehouse. Built around four capabilities that work in sequence:

Collect

600+ pre-built connectors pull data from every marketing source a modern enterprise runs.

Transform and harmonize

No-code, scripted, and AI-assisted transformation layers make metrics comparable across platforms. "Cost" means the same thing everywhere.

Monitor

Four universal quality monitors run on every fetch, automatically, with no setup. Bad data surfaces before it reaches the warehouse.

Deliver

Data lands in your chosen warehouse, in Adverity-managed cloud hosting, or any of 40+ downstream destinations.

600+ pre-built connectors for every marketing source

600+ connectors across 24+ source categories, covering every ad platform, CRM, attribution tool, analytics system, and eCommerce platform a marketing organization runs. All maintained by Adverity. Platform API changes are absorbed automatically. Your pipeline keeps running.

Smart Scheduling optimizes fetch timing automatically around API rate limits, attribution windows, and upstream dependencies.
Custom scheduling as frequent as every 15 minutes, or any custom interval via API.
Unlimited historical backfill allows retrieval as far back as needed.
Universal Connect connects any API without a pre-built connector. 6 authentication methods, all common pagination patterns, SFTP and cloud storage ingestion.

Harmonization and transformation built for the complexity of marketing data

Connect transforms data before it reaches the warehouse, then applies a harmonization layer that makes metrics consistent across every source.

Non-technical teams can build transformations with seven no-code tools. Engineers can extend them with 80+ Python-based transformation functions and can integrate existing dbt models. Transformation Copilot converts natural language into transformation scripts, reducing the effort required to build custom logic.

Data Mapping applies one definition of "cost" and "revenue" across every platform. A Data Dictionary maintains the instance-wide field registry, while Calculated KPIs derive composite metrics wherever the underlying data exists.

Continuous data quality monitoring

Catch data quality issues before they reach downstream reports.

Four universal monitors run on every data fetch, for every datastream, automatically. No setup required. No configuration. On by default:

Duplication monitor detects duplicate rows within extracts
Volume monitor flags significant deviations in row count from baseline
Timeliness monitor verifies data loaded by its expected due time
Column consistency monitor detects structural changes in source schemas

Five custom rule types let you add organization-specific checks: empty values, value lists, field combinations, date formats, and conditional logic. Monitor status columns can be embedded in extracts so quality provenance travels with the data.

Issues surface via email, Slack, or Microsoft Teams, immediately or as daily and weekly digests.

When something breaks, the alert comes before the report does.

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Deliver to any warehouse or destination

Adverity Connect delivers to 40+ destinations simultaneously from a single datastream. Send to your warehouse, cloud storage, and BI tool on the same fetch, with no additional configuration.

Bring your own warehouse or use Adverity-managed hosting.

Enterprise governance and access control

Connect's workspace architecture reflects the structure of enterprise marketing organizations: multiple brands, markets, and agencies, each with different data access needs.

Unlimited workspace nesting depth: structures map to geography, client, or business unit. Sibling workspaces are isolated by default. Each workspace can be assigned its own warehouse instance for data residency compliance.

Eight named roles, custom role creation, and SSO-based dynamic role assignment.
Audit trail covering login activity, entity changes, dashboard access, and data downloads.
Certifications: ISO/IEC 27001 (TÜV Austria), SOC 2 Type 2, GDPR, UK GDPR, CCPA, HIPAA BAA available, DORA.

The optional Dashboards add-on

For teams that want to go from pipeline to visualization and analysis in one platform.

Explore: 17 visualization types including bar, line, KPI, geo map, heatmap, treemap, sankey, and funnel. Period comparison, conditional formatting, and calculated KPIs built in.
Present: multi-page layouts, custom themes, scheduled export delivery (PNG, JPG, PDF, PPTX, XLSX), and collaborative comments.
Ask Your Dashboards: natural language queries against your warehouse data. Only column names and metadata sent to the model. Row data never leaves your environment.
AI Insights Widget: written AI analysis in four modes: Summarize, What changed?, What's off?, What should we do?

Production-ready in 30 days

Enterprise onboarding takes 30 to 60 days. Every customer gets a dedicated account manager. Platform updates, API changes, and schema updates are absorbed by Adverity.

The common alternative is a homegrown pipeline. It takes months to reach production quality. It requires ongoing engineering time to maintain. And it breaks when a key person leaves, because the pipeline knowledge lives in someone's head, not in a system.

92% of G2 reviewers rate Adverity 4 stars or above.

44% cite support as a standout positive.

(Source: G2 review data, Summer 2026).

Enterprise-grade security and compliance

Certifications and compliance standards: ISO/IEC 27001, SOC 2 Type 2, UK GDPR, GDPR, CCPA, DORA, HIPAA.

Encryption

SSL/TLS in transit, industry-standard encryption at rest.

Authentication

SAML v2 SSO, TOTP-based MFA, org-wide MFA enforcement.

AI policy

Customer data is not used to train AI models.

Data residency

EU and US facilities, per-workspace routing for regional compliance.

Security testing

Annual independent pen testing, continuous vulnerability scanning, HackerOne bug bounty.

PII handling

Field-level pseudonymisation inside the pipeline. AI features send column names and metadata only. No row data reaches the model.

Adverity Connect is the data foundation. Adverity Atlas is the marketing knowledge layer that makes it AI-ready.

Atlas sits on top of any warehouse. It is warehouse-agnostic and does not require Connect. Connect customers already have a clean, harmonized foundation in place. Atlas builds directly on it.

Frequently asked questions

What is Adverity Connect?

Adverity Connect is an enterprise-grade marketing ETL platform. It collects data from 600+ marketing sources, transforms and harmonizes it for cross-platform accuracy, monitors it for quality issues, and delivers it to your warehouse.

What happened to Adverity Data and Adverity Intelligence?

Adverity Data and Adverity Intelligence were consolidated into a single product called Adverity Connect in May 2026. Adverity Connect includes everything that was in both products. If you were a customer of either, you are now an Adverity Connect customer.

Does Adverity Connect require Adverity Atlas?

No. Adverity Connect and Adverity Atlas are independent products. Connect handles data collection, transformation, and delivery to your warehouse. Atlas is a separate marketing knowledge layer that works with any data warehouse and does not require Connect.

How many data sources does Adverity Connect support?

Adverity Connect has 600+ pre-built connectors across 24 source categories. Named platforms include Google Ads, Meta, LinkedIn, TikTok, Amazon Advertising, Salesforce, HubSpot, Shopify, Adobe Analytics, and GA4. For sources without a pre-built connector, Universal Connect handles any API with support for 6 authentication methods and all common pagination patterns.

Which data warehouses does Adverity Connect support?

Adverity Connect delivers data to Snowflake, BigQuery, Databricks, Redshift, SQL Server, Azure Synapse, Microsoft Fabric, SAP Database, and Firebolt. Adverity-managed hosting is also available. Connect delivers to 40+ additional destinations including cloud storage, BI tools, spreadsheets, and audience activation platforms.

What certifications does Adverity Connect hold?

Adverity Connect is ISO/IEC 27001 certified, audited annually by TÜV Austria. It is also SOC 2 Type 2 certified, and compliant with GDPR, UK GDPR, and CCPA. A HIPAA BAA is available for applicable use cases. DORA is included.

How does Connect handle the "cost has 23 different field names" problem?

Adverity Connect's Data Mapping layer applies a single consistent field definition across every connected platform and every datastream. A Data Dictionary maintains the instance-wide field registry so "cost" means the same thing in every workspace, dashboard, and downstream AI query. Harmonization happens inside the pipeline, before data reaches the warehouse.

How does the workspace hierarchy work for organizations with multiple brands, markets, or agency clients?

Adverity Connect supports unlimited workspace nesting depth. Parent workspaces govern child workspaces. Sibling workspaces are isolated from each other by default. Each workspace can be assigned a different warehouse instance, enabling regional data residency compliance at the workspace level. Structures map to geography, client, business unit, or any combination.

Can Adverity Connect be managed programmatically?

Yes. The Management API covers every entity in the platform (workspaces, datastreams, transformations, destinations, fetches, users, and notifications) with no rate limits. The Adverity MCP server (Beta, selected customers) exposes five tools to any MCP-compatible client, including Claude and ChatGPT.

How does Adverity Connect compare to other marketing ETL tools?

Adverity Connect is enterprise-grade marketing ETL built for marketing data. Compared to general-purpose data movement tools, Connect adds marketing-specific harmonization and four automatic quality monitors. Metrics are normalized before they reach the warehouse. Workspace nesting is unlimited. Compared to reporting connectors that store data in a vendor layer, Connect delivers to your own warehouse or Adverity-managed hosting with no data duplication. For detailed comparisons with specific tools visit migrate to Adverity.

Enterprise-Grade Marketing ETL

Clean data, trusted data, delivered to your warehouse. From 600+ sources, with continuous monitoring that stops bad data before it gets there.