Skip to content
Book a demo

For agencies and brands

Trust every number you share

Naming, feeds and definitions checked before a number reaches a client or the board, with the cost of each issue and the fix ready.

Is anything off before Thursday's client reviews?

Answered with Adverity Atlas

Two things. 312 campaigns for one client break its naming convention, leaving $84k of spend outside its brand totals. Another client's TikTok feed paused on Tuesday. Fixes are ready for both.

  • Your naming rules
  • Spend affected shown
  • Checked before the review
  • Fix ready

Do all our markets count search spend the same way?

Answered with Adverity Atlas

Not yet. France and Spain record search spend net of fees while other markets record it gross, which lifts their return by about 6%. Aligning them takes one rule change, ready for your approval.

  • One definition across markets
  • Effect on return shown
  • Every source traced
  • Fix ready

The goal

Send every client report knowing each number is right

Naming, feeds and definitions checked across every client, before anything is shared.

Report one set of numbers every market stands behind

The same definitions in every market, and issues settled before they reach the board.

What you can do

Confidence in every number, before it’s shared

  • See what each issue is worth

    Every issue shown with the spend and reports it affects, so the biggest is fixed first.

  • Your conventions on every launch

    Naming and taxonomy checked as campaigns go live.

  • Feeds that report on themselves

    A stream that pauses or arrives short is flagged with what it affects.

  • One meaning for every metric

    The same definition in every market, client and report.

Use cases

What your team can do

The checks behind numbers you can share with confidence.

  1. 01

    Which campaigns need a naming fix?

    Every exception found, ranked by spend

  2. 02

    Which feeds need attention today?

    Feed health, with the reports affected

  3. 03

    What should we fix before Thursday’s client reviews?

    A pre-review check for every client

  4. 03

    Do all markets count revenue the same way?

    Definitions compared across markets

  5. 04

    What changed in this source’s fields?

    Field and mapping changes logged as they happen

  6. 05

    Who changed access to this dataset?

    Access changes on record

How it works

How every number gets checked

  • Step 1

    Capture your standards

    Naming conventions, definitions and the checks your team runs by hand, captured in Adverity Atlas.

  • Step 2

    Check every source

    Adverity Connect watches each feed, and Adverity Atlas checks the numbers against your standards.

  • Step 3

    Fix what matters first

    Issues ranked by the spend and reports they affect, each with a suggested fix.

Results

Teams sharing numbers they trust

ODLO60%better data accuracy

A central platform took over manual consolidation.

Brand · Read the story
Mediahub US65%less time from data to dashboards

One source of truth, and more confidence in client insights.

Agency · Read the story
Vodafone Germany20 → 1data silos into one source

Consistent numbers for every team, with high data quality kept centrally.

Brand · Read the story
AccordOnetool for every client’s data

Data trusted first time, and more value for clients.

Agency · Read the story
Liverpool Victoria (LV=)10hours saved a week

Faster time to high-quality insights for decisions.

Brand · Read the story
Mediahub US

Adverity has allowed our analysts to spend time on what they do best, analyzing and generating insights instead of manual data wrangling

Candice WuManager - Data Management, Mediahub US
ODLO

With Adverity we save valuable time, which we can dedicate to other areas with a higher impact on our business goals, instead of manually consolidating data from different sources to get a holistic view.

Clarissa AmreinOnline Performance Marketing Manager, ODLO

FAQ

Questions, answered

Book a demo
Can it check our existing naming convention?

Yes. Describe your convention once, and every campaign is checked against it.

Does it fix issues by itself?

It suggests each fix and applies it once you approve, so a person stays in control.

Can we start before our data is clean?

Yes. It works on the data you have today and shows where it’s least reliable, so confidence grows as issues are fixed.

Can each client have its own rules?

Yes. Each client keeps its own conventions and definitions.

Can each market keep local fields?

Yes. Local detail stays, and the shared definitions sit on top so markets compare like for like.

Share every number with confidence

Run one check on your own data and see what to fix first.