For agencies and brands
Trust every number you share
Naming, feeds and definitions checked before a number reaches a client or the board, with the cost of each issue and the fix ready.
Answered with Adverity Atlas
Two things. 312 campaigns for one client break its naming convention, leaving $84k of spend outside its brand totals. Another client's TikTok feed paused on Tuesday. Fixes are ready for both.
Answered with Adverity Atlas
Not yet. France and Spain record search spend net of fees while other markets record it gross, which lifts their return by about 6%. Aligning them takes one rule change, ready for your approval.
The goal
Send every client report knowing each number is right
Naming, feeds and definitions checked across every client, before anything is shared.
Report one set of numbers every market stands behind
The same definitions in every market, and issues settled before they reach the board.
What you can do
Confidence in every number, before it’s shared
See what each issue is worth
Every issue shown with the spend and reports it affects, so the biggest is fixed first.
Your conventions on every launch
Naming and taxonomy checked as campaigns go live.
Feeds that report on themselves
A stream that pauses or arrives short is flagged with what it affects.
One meaning for every metric
The same definition in every market, client and report.
Share every number with confidence
Run one check on your own data and see what to fix first.
