Cars.com streamlined data from 160 weekly hours to just 5 and doubled return on ad spend
Industry
Retail and eCommerce
Company size
Medium
Region
North America
Destinations
Tableau
Google BigQuery
Key results achieved by Cars.com
155 weekly hours
Saved managing data
2X return
On ad spend
Achieved business success
In 10 months vs. an estimated 3 years with in-house resources
Challenges
"Because of the data availability that Adverity has made possible, we are now able to calculate true return on ad spend, not in the ad platform, but through the actual business. And the potential of this is enormous."
Data Enablement Manager, Cars.com
Adverity's impact
Adverity enabled the team at Cars.com to automate data processes, shrinking the 160 weekly hours managing their data to just five. They refocused their efforts on key metrics and for the first time ever, the team was able to calculate their true return on ad spend (ROAS).
They also discovered the keywords that indicated whether a customer would buy a car at a certain price. This provided insight for Cars.com to estimate the value they delivered to car dealers, per lead. Understanding this value, in combination with ROAS, meant the team could see the precise impact from their marketing efforts.
Now, they were in a much better position to confidently make decisions that would positively impact revenue, growth, and continued innovation—a huge win for Cars.com.
Find out more about how Adverity can help you today.
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