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Industry

Media and Entertainment

Company size

Medium

Region

North America

Destinations

Snowflake
Tableau

Key results achieved by 76ers

10+ hours saved 

Time saved a week on data processing

130 data sources

Integrated into a single, unified platform

Improved flexibility

For teams to focus on business growth and objectives

Challenges
The 76ers wanted to better understand their complex data ecosystems, including online advertising platforms, ticketing systems, and audience engagement. Before finding a solution to transform the process, the data team at the 76ers managed and aggregated 130 data sources into an Excel spreadsheet. It was chaotic, overwhelming, and a big time constraint, taking 10 hours a week just to extract the data and up to a few weeks to connect to a new data source. Also, the fixed timelines surrounding an events-driven industry added to the urgency of the 76ers’ ability to pull and manage the data quickly.

"The biggest benefit is the democratization of the data. Thanks to our ability to expand the data we bring to departmental stakeholders, we’ve been able to ramp up on our social strategies, to understand when and what to post, and maximize engagement."

Braden Moore

Senior Director of Data and Analytics, 76ers

Adverity's impact

Saving more than 10 hours a week on data processing gave the staff more control and flexibility over their day-to-day operations. This allowed them to be free from having to integrate and maintain 130 data sources into an error-prone Excel sheet. The 76ers gained better visibility to new and useful data sources to build predictive models for stadium attendance, including weather forecasts, on-court performance metrics, and social media engagement. A centralized data hub also allowed them to seamlessly schedule data pipelines and set automatic error alerts, contributing further to the overall time saved. 

Braden Moore, Senior Director of Data and Analytics at the 76ers, was ecstatic about the progress, declaring, “It feels like we’ve gained an extra team member.”

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