iProspect improved campaign effectiveness for more than 30 of their clients by using Adverity’s powerful predictive analytics features. Through a unified platform, iProspect distilled massive amounts of data into actionable insights, saving the team over 100 hours a month. This also allowed them to identify where to focus and reduce investments and create a more effective ROI strategy.
Amazon Web Services
iProspect Canada, a dentsu company, is part of a global digital-first end-to-end media agency network. The agency is specialized in accelerating growth through performance-driven brand building for some of the world’s most iconic brands.
iProspect Canada, a performance-focused media agency, wanted to leverage data more effectively to improve and enhance marketing efforts for their clients. A large part of optimizing client campaigns meant being able to stay a few steps ahead to anticipate future events. The team was spending too much time on a tedious, manual data process that involved going into each platform to extract reports and CSV files into an Excel sheet.
iProspect turned to Adverity to integrate client data and understand predictive insights using machine learning and AI-powered analytics. The platform’s predictive analytics features use crucial data such as past revenue and budget spend. With Adverity, iProspect was better equipped to:
- Streamline data integration
- Utilize analytics modules
- Automate the delivery of reports and proactive alerts
- Gain insights to improve multi-channel campaign performance
Being able to use Adverity’s predictive analytics capabilities was a huge win for iProspect—they now have a better way to develop future performance strategies. The team also saved hundreds of hours each month on time-consuming processes by using Adverity’s unified platform to automate data integration. It gave them access to faster and enhanced reporting with brand new, data-driven insights on ad performance and creative improvements.
Ultimately, the team at iProspect felt empowered to confidently deliver valuable guidance to their clients, from leading automotive brands to one of the world’s largest FMCG companies.