How data integration helped AnalytixLive pivot its business during Covid-19
Industry
Media and Entertainment
Company size
Medium
Region
North America
Destinations
Tableau
Key results achieved by AnalytixLive
Reduction in time spent onboarding clients
With data integration templates set up, onboarding new clients now takes hours instead of weeks
Increased value for clients
Integrated data allows AnalytixLive to deliver more value to clients, reinforce existing relationships and win new contracts
Faster client onboarding
New services and insights helped AnalytixLive and its clients gain business stability during rough times
Challenges
In March 2020, with the outbreak of COVID-19, AnalytixLive had to make a pivot from providing revenue management services to the live entertainment industry. “We were hearing more and more about the need to analyze digital engagement data, as they switched to streaming live performances,” says Anil Malhotra, President of AnalytixLive.
This meant dealing with completely new datasets. Collecting this data was time-consuming, but consolidating it into a single resource was an even bigger challenge. In some cases, it was taking clients up to two weeks to create even the most basic reports on video engagement. “We needed a platform that would make the data acquisition process more efficient for both us and our clients,” says Anil.
"We went with Adverity because they would take care of all the technical stuff. And the support we received made us feel like a real partner, not just a customer."
President, AnalytixLive
Adverity's impact
According to Anil, using Adverity has allowed AnalytixLive to both increase the value they provide for existing clients, as well as drive the acquisition of new clients. “We can now integrate all digital engagement data, regardless of where it sits. From our clients’ perspective, this delivers an important overview of the new revenue streams they are creating. It also gives them a crucial level of certainty and confidence during a very difficult period. As a result, we have reinforced our client relationships, helping us to retain 80% of our client base despite these tough times.”
With a simplified data preparation process, the team also has more time to finding creative ways of using the data to deliver greater value to their clients. Above all, this has enabled AnalytixLive to scale and grow more than previously possible. “I am really proud of how we managed to completely pivot our business in such a difficult situation,” says Anil, “And, more importantly, we’ve been able to help our clients change their focus and embrace new lines of business that will also help them overcome this situation too.”
Find out more about how Adverity can help you today.
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