Automation cuts down time spent on reports by 90% for telecommunications leader
Industry
Technology
Company size
Enterprise
Region
EMEA
Key results achieved by UPC Switzerland
90% reduction in time spent on reporting
Automation removed manual processes and expanded cross-channel reporting capabilities
Centralized source of truth
All data from various platforms are now in one place
Greater accessibility to data across teams
Timely, accurate data from all cross-channel campaigns improved collaboration and valuable decisions
Challenges
"With all sales and marketing data available under one roof, we can now efficiently analyze campaigns in real-time and take appropriate actions far quicker."
Urs Bühler
Online Sales and Marketing Manager, UPC Switzerland
Adverity's impact
Employees at UPC Switzerland experienced smarter and more efficient work days, as doubt and uncertainty from tedious data processes vanished. Knowing the data was managed and transformed through Adverity presented new opportunities to invigorate marketing campaigns. No longer making second-guesses from error-prone information, the group experienced a new level of clarity for campaigns across multiple channels.
Reports could now be finished in just a few clicks, reducing the staff’s collective energy spent on this task by 90%. Employees also relied on factual sales and marketing reports, specific and relevant to each department’s key performance indicators (KPIs). This elevation of thorough, automated data through Adverity’s sophisticated platform facilitated UPC Switzerland’s ability to maximize campaigns and ROI.
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