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Industry

Technology

Company size

Enterprise

Region

EMEA

Key results achieved by UPC Switzerland

90% reduction in time spent on reporting

Automation removed manual processes and expanded cross-channel reporting capabilities

Centralized source of truth

All data from various platforms are now in one place

Greater accessibility to data across teams

Timely, accurate data from all cross-channel campaigns improved collaboration and valuable decisions

Challenges
Cable giant UPC Switzerland grappled with collecting and understanding large amounts of data from various channels and platforms. The team lacked an automated platform to manage the information, so they were stuck with copying and pasting sales and marketing performance data into individual spreadsheets. They wanted to quickly issue accurate, updated reports to understand campaign performance rather than spend time and resources on manual data processes.

"With all sales and marketing data available under one roof, we can now efficiently analyze campaigns in real-time and take appropriate actions far quicker."

Urs Bühler

Online Sales and Marketing Manager, UPC Switzerland

Adverity's impact

Employees at UPC Switzerland experienced smarter and more efficient work days, as doubt and uncertainty from tedious data processes vanished. Knowing the data was managed and transformed through Adverity presented new opportunities to invigorate marketing campaigns. No longer making second-guesses from error-prone information, the group experienced a new level of clarity for campaigns across multiple channels.

Reports could now be finished in just a few clicks, reducing the staff’s collective energy spent on this task by 90%. Employees also relied on factual sales and marketing reports, specific and relevant to each department’s key performance indicators (KPIs). This elevation of thorough, automated data through Adverity’s sophisticated platform facilitated UPC Switzerland’s ability to maximize campaigns and ROI.

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