How ad agency Digilant is delivering more value in less time
Industry
Agencies
Company size
Medium
Region
North America
Destinations
Amazon Redshift
Key results achieved by Digilant
Improved operations and reporting
The team at Digilant now spends less time creating the reports and more time analyzing the collected data and deriving insights.
Focus on new ideas and delivering value
Improved focus on delivering value to clients has brought new, data-driven ideas from the team, and additional revenue sources to the company.
Increase in transparency and trust
An up-to-date and clear picture of Digilant’s contribution to campaign success helps a lot in improving the client-agency relationship.
Challenges
The team at Digilant manages omnichannel programmatic advertising campaigns for hundreds of clients of different sizes and across multiple industries. The scope of data that needed to be collected ranged from advertising and media data from DSPs to a large variety of additional datasets from publishers, social media platforms, website analytics, and search performance tools.
Prior to Adverity, all of this data had to be manually collected from each platform and imported into Google Sheets before creating client-facing PowerPoint presentations, and tracking the agency’s own internal KPIs for measuring success. Needless to say, this process was extremely time-consuming, stealing up to two hours of an account manager’s time each week, per client. Another important driver was accuracy. With many of the data operations completed manually, not only were they slow, but also error-prone - causing not only internal issues but also with clients.
"Now both the account managers and the clients have an up-to-date and accurate view of all the important numbers, and this is the biggest benefit of implementing Adverity."
VP of Product, Digilant
Adverity's impact
The reporting process is now fully automated, and all new clients get a data-oriented experience with a dashboard that shows the performance of campaigns managed by Digilant.
“By allowing them to see historic improvements of ROAS and other KPIs, we are building a stronger relationship with our clients,” emphasizes Wesley, “Our key differentiator has always been client support, but I think that the implementation of Adverity has really helped us with ‘stickyness’ when it comes to client relations and satisfaction.”
It has also enabled Digilant to create a brand new revenue stream providing analytics services and custom analytics solutions to their clients. “Some of our clients are still ‘bonded’ to PowerPoint reports,” says Wesley, “but due to the efficiency and the value of the information that the new platform brings, we are slowly, but surely, moving even those clients to the Adverity reporting dashboards.”
Find out more about how Adverity can help you today.
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