With Adverity, Vodafone Italy consolidated its extensive online and offline marketing performance. They interpreted campaign results faster and with more certainty, saving half a day per week and one week each month on manual data management.
Vodafone is one of the world’s largest telecommunications companies, providing mobile and broadband technologies. The brand focuses on developing products and services to connect people and build digital societies of the future. Vodafone operates in Europe and Africa.
Key results achieved by Vodafone
Automation to free up time
Vodafone’s data team of 20+ people saved half a day per week, one week each month on manual processes
Surge in productivity
Reduced time spent collecting data to work on value-driven projects
Uncomplicated integration with existing BI
Easy way to integrate Adverity with Vodafone’s existing systems
"With Adverity, we were finally able to transition to generating the level of analysis that offers more value to our stakeholders. Adverity’s data integration solution freed up significant time for our digital marketing team, giving us more control over our data and rapid results."
Digital Marketing & Performance Data Analyst, Vodafone
For a team of more than 20, the benefit of automation meant Vodafone saved half a day each week and one week per month. By implementing Adverity, the manual nature of gathering and managing data freed the data team to invest their energy into higher strategy work. Adverity enabled Vodafone to finally connect offline and online data sources swiftly while unifying the systems to existing BI and analytics solutions.
Across the organization, various teams could now access performance data on demand through dashboards and automated reports, gaining facts and results with a few clicks. Vodafone staff could also create custom extractions, rather than waiting for the data team to issue reports. Increased accessibility through a single source of truth also meant a reduction in sharing sensitive information through emails and other forms of digital communication. The data that once took time to collect from different sources was now always up-to-date and ready to be analyzed. A 75% reduction in manual data work enabled the group to transition into deeper work to strengthen marketing strategies and decisions.