Adverity enabled us to free up a lot of time and focus on actually looking into the data, analyzing the data, and trying to identify opportunities, trends, and anomalies.
The biggest benefit is the democratization of the data. Thanks to our ability to expand the data we bring to departmental stakeholders, we’ve been able to ramp up on our social strategies, to understand when and what to post, and maximize engagement.
Thanks to the automated data flows, on just one test brand we were able to save about 200 hours a month. It was an instant success, and as a result this client now wants data for their entire portfolio of about 50 brands to be onboarded through Adverity.