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For brands

Keep every campaign on track

Every campaign checked each morning, with the reason behind each change and the next step ready to approve.

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What needs my attention this morning?

Answered with Adverity Atlas

Three things. Paid social is pacing 18% over plan in Germany. Two prospecting creatives have halved their click-through since Monday. Branded search cost per click rose 22% after a new competitor joined the auction. Fixes are ready for your approval.

  • Checked overnight
  • Pacing against plan
  • Reason for each change
  • Ready for approval

The goal

Put every dollar to work while the campaign is still live

So the team spends its week on decisions, and every change lands while it can still help.

What you can do

Your team decides, the agent does the checking

  • Start the day with what changed

    One morning summary across every platform, ranked by what it’s worth.

  • Keep pacing on plan

    Spend tracked against targets by market and channel, as it happens.

  • Refresh creative at the right time

    See when an ad has run its course, and which one to try next.

  • Follow the media plan

    Delivery checked against the plan, so every flight runs as booked.

Use cases

What your team can do

The daily questions behind keeping campaigns on track.

  1. 01

    What changed overnight across our campaigns?

    A morning summary, ranked by value

  2. 02

    Which markets are pacing over plan?

    Pacing against target by market and channel

  3. 03

    Which creatives have run their course?

    The next creative to test, ready

  4. 04

    What moved cost per click on branded search?

    The cause, with a suggested response

  5. 05

    Is delivery following the media plan?

    Every flight checked against what was booked

  6. 06

    Is every data feed arriving on time?

    Feed health checked before the numbers are used

How it works

How the daily check works

  • Step 1

    Set what good looks like

    Your targets, pacing plans and thresholds, taught to Adverity Atlas once.

  • Step 2

    Checked every morning

    An agent reviews every campaign, with data from every platform connected through Adverity Connect.

  • Step 3

    Approve and it goes live

    Each suggestion comes with its reason, and goes into your ad platforms once you approve it.

Results

Teams acting while campaigns are live

Barilla3 of 4markets above benchmark brand lift

A real-time pulse check on a global campaign, and swift decisions.

Brand · Read the storyColgate PalmoliveFasterad campaign optimization

Analysts spend their time on opportunities, trends and anomalies.

Brand · Read the storyAustrian National Tourist OfficeReal-timecampaign and budget decisions

Prompt decisions on high-quality data, at a lower operating cost.

Brand · Read the story
Colgate Palmolive

Adverity enabled us to free up a lot of time and focus on actually looking into the data, analyzing the data, and trying to identify opportunities, trends, and anomalies.

Allan McLuckieOnline Analytics Manager, Colgate Palmolive

FAQ

Questions, answered

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Which ad platforms can it act in?

It reads every platform you connect, and applies approved changes in supported ad platforms, with more being added.

Can we set our own thresholds?

Yes. Pacing targets, budget limits and alert levels are yours, and every check uses them.

Who approves each change?

You choose who signs off, and each approval is recorded with the change it made.

How often does it check?

On the schedule you set, and as often as your data refreshes.

Every campaign checked by tomorrow morning

Connect two ad platforms and see your first morning summary.

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