For brands
Prove which spend works
Spend ranked by what it returns, in the numbers finance uses, with the reason behind every change.
Answered with Adverity Atlas
Search and TV drove 71% of new revenue on 54% of spend. Paid social to existing customers returned least, $0.40 per dollar. Moving $180k from social to search is expected to add about $310k next quarter.
The goal
Answer the question every board asks: which half of the budget works
Know which spend works, because every channel is measured the way finance measures it, offline spend and fees included.
What you can do
Everything you need to answer it with confidence
Rank every channel on finance’s revenue
One ranking across platforms, every channel measured the same way.
Count TV, out of home and fees in the return
All the spend in, so the ranking reflects the real cost.
See each week why a channel moved
The reason arrives with the number, in time to act on it.
Give the board three sourced lines
Every number in the summary links back to where it came from.
Results
Teams proving what their spend returns
Dailyglobal view of blended CPASpending decisions made on every market’s performance, updated each day.
Brand · Read the story
100+hours saved a yearSales and marketing data in one place, and TikTok return maximized.
Brand · Read the story
40+data sources behind every return decisionFast campaign changes, and quicker progress to return goals.
Brand · Read the storyBecause of the data availability that Adverity has made possible, we are now able to calculate true return on ad spend, not in the ad platform, but through the actual business. And the potential of this is enormous.
Questions, answered
Book a demo
How does it know which spend works?
It brings your spend, sales and finance data together with your team’s definitions, then ranks each channel by return and says how confident it is. Every number links to its query and source.
How confident is the ranking?
Each channel shows a confidence level, based on how complete and consistent its data is. Data still arriving is flagged, so you know what to wait for.
Will finance trust the numbers?
They use finance’s definitions, so marketing and finance report the same return, and every figure traces back to its source.
Does it work with our attribution or marketing mix model?
Yes. It brings their results together with your spend, sales and finance’s definitions, so the answer is one you can explain to the board.
Your spend, ranked by what it returns
See it on one quarter of your own spend and sales.