Customer
Amelia Knight
Industry
Retail and eCommerce
Company size
Large
Region
Global
Destinations
Power BI
Key results achieved by Amelia Knight
100+ hours saved per year
after harmonizing sales and marketing data
Significantly improved time-to-value
for gathering multichannel retail insights
Maximized TikTok ROI
with superior reporting capabilities
Challenge
Proving e-commerce revenue with fragmented data
Amelia Knight is a global beauty brand that develops and supplies bespoke cosmetics and personal care products. Working with major retailers and private labels worldwide, the brand delivers fast, affordable, and high-quality beauty solutions at scale.
TikTok is a massive revenue driver for Amelia Knight, but with limited data across thousands of product variations, accurately measuring ROI and proving marketing performance was a challenging feat.
Fragmented, and sometimes inaccurate data caused inconsistent revenue reporting across stakeholders, making it difficult to calculate e-commerce profit-and-loss reports. This forced the data team to spend additional hours each week pulling together manual reports, a time-consuming process that caused bottlenecks for cross-channel analysis, attribution reporting and even multi-warehouse stock management.
Amelia Knight chose Adverity for its ability to massively reduce the time and effort required to create and share performance reports, and for its superior TikTok integration capabilities compared to other solutions on the market.
"We needed to report across platforms to understand e-commerce performance, but without a tool like Adverity to bring everything together it was difficult to do this in a way that could satisfy both Finance and our Commercial teams."
Senior Digital Marketing Manager, Amelia Knight
Adverity's impact
Massive time savings and proven ROI
With a unified view of all retail, e-commerce, and marketing data, Amelia Knight can paint a much more accurate picture of success and better prove the ROI of each marketing channel, and at a fraction of the time it took prior to implementing Adverity.
Amelia Knight was able to replace manual weekly reports with automated daily reports, saving their team hundreds of hours per year. This empowered data-facing team members to re-align focus towards high-impact projects like high-level e-commerce strategy planning and daily campaign optimizations.
Faster data processes also translated to vastly improved data accessibility. Amelia Knight’s executive team can now self-serve insights in real-time to better understand sales performance against monthly targets, highest performing channels, and much more.
And with Adverity’s robust API connectivity, the team can access data beyond platform-specific data limitations, (think TikTok’s 90-day window), ensuring reporting accuracy and smarter investments. Now there’s greater confidence when comparing long-tail metrics across platforms, such as returns on TikTok versus Facebook.
Moving forward, the team will continue to leverage Adverity to enrich their cross-functional analysis capabilities with bespoke dashboards to further improve cross-channel analysis, with the potential to expand into stock and inventory-related data projects in the future.
"With Adverity we’ve drastically reduced the time it takes to uncover actionable marketing and sales insights. Now we can instantly access deeper, more meaningful data."
Head of eCommerce & Digital, Amelia Knight
Product Highlight
Driving significant e-commerce performance with TikTok Ads
As one of its top-performing channels, Amelia Knight continues to maximize TikTok ROI with granular analytics that power real-time attribution and campaign optimizations across multiple markets.
Adverity’s TikTok integration offered more comprehensive data than other solutions the team evaluated, which allowed Amelia Knight to be an early adopter of its GMV Max Campaigns report.
The team also layers TikTok Shop order and return reports on top of Shopify and Amazon data, saving them time on complex net sales and profit margin calculations.
"Adverity has been incredibly proactive in keeping up with TikTok and TikTok Shop’s constantly evolving APIs – even last-minute changes like the switch to GMV Max. Without it, that update would’ve delayed our data pipelines, but the transition was easy."
Head of eCommerce & Digital, Amelia Knight
Make insights-driven decisions faster and easier!
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