How Rain uses conversational AI to drive high-impact client experiences
Industry
Agencies
Company size
Medium
Region
North America
Destinations
Snowflake
Key results achieved by Rain
Faster time-to-insight
for ad hoc client and performance questions using conversational AI
Elevated client experiences
with interactive, inquiry-driven analytics beyond static dashboards
Deeper marketing insights
enabled by high-quality, standardized data and AI-assisted exploration
Challenges
Creating impactful client experiences at scale
Rain is the leading independent direct-to-consumer advertising agency in the US, delivering transformative growth by linking strategy, creative and media for over 25 years.
Rain relies on high-quality, timely data to power high-performing marketing strategies, bespoke analytics dashboards, and consistently drive client success.
Prior to working with Adverity, Rain’s data processes were fairly manual and scattered across systems. This created challenges in uncovering actionable client insights and slowed internal workflows as their client base continued to grow.
Additionally, as the marketing landscape rapidly evolves alongside AI, Rain was focused on finding innovative ways to strengthen client support and deliver more meaningful insights and optimizations.
Rain chose Adverity for its unrivaled library of marketing data connectors, end-to-end data quality tools, and ability to deliver innovation with its conversational AI, Data Conversations.
"We found that many tools were not truly all-in-one like Adverity, and did not offer the same breadth of marketing data. Migrating to Adverity gave us the opportunity to think about our Data Strategy across our clients holistically."
Associate Director, Data Visualization, Rain
Adverity's impact
Higher quality data and faster time-to-value with AI-powered conversational insights
With data as the backbone of its success, Rain now uses Adverity to ensure seamless, high-quality data to drive high-impact campaigns across its growing client base.
Consolidating data processes within an all-in-one tool enables teams to work more efficiently and effectively. A robust data dictionary and custom transformations maintain uniform data across all clients, while notifications and smart scheduling tools guarantee that high-quality data never stops flowing.
Rain uses the time saved on manual tasks to strengthen its data strategy, significantly improve client time-to-value, and uncover deeper insights from each new source.
But high-quality data was only one piece to the puzzle. Rain also wanted to deliver exceptional client experiences through cutting edge, client-facing technology with a clean user experience.
Rain leverages Adverity’s Data Conversations to ask specific questions about client data and receive actionable answers. This helps teams quickly identify data outliers, benchmark performance, and create rapid insights for reporting.
Having direct access to conversational insights saves Rain time in data analysis and exploration, and enables teams to transition from static dashboards to interactive analytics.
Looking ahead, Rain will continue to expand the impact of conversational AI throughout its agency, helping more teams access and act on data to make faster, more informed decisions.
"The biggest benefit of Adverity and Data Conversations is finally having a single platform that manages everything from ensuring high-quality data to delivering exciting new analytics for our clients"
Associate Director, Data Visualization, Rain
Product Highlight
Driving client success with Data Conversations
Rain were early adopters of Data Conversations, truly leading the charge in delivering impactful, AI-driven data strategies.
Data Conversations allows teams to ask questions and uncover the full story behind performance data, such as “Which creatives performed best last month in the US?” or follow up questions, like “What audience did this creative resonate most with?”
Insights are stored in Notebooks, creating always-on narratives that the whole team can build upon as client needs evolve. By capturing and applying these marketing insights Rain not only drives smarter decisions today but also helps Data Conversations evolve and improve over time.
"Data Conversations give us a much better way to uncover client insights. Dashboards are great, but they still require digesting the data in order to answer specific questions. We like how Data Conversations allow you to ask specific questions and get answers that you can follow up on."
Associate Director, Data Visualization, Rain
Find out more about how Adverity can help you today.
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