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  •  
    Your Guide to Marketing in 2021 and Beyond: A Perfect Storm of COVID and Cookies

    December 3, 2021 6 PM

      Online
      English
    Guest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance...
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    Discover How Being Insights Driven Can Leverage Growth

    December 3, 2021 6 PM

      Online
      English
    A truly insight-driven business model means that insights are used for key decisions and change. Hear everything you need to know, directly from our experts’ experience, on how to connect the dots...
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    Ad Age - Going Beyond Analytics: How to Drive Innovation with Insights

    December 3, 2021 6 PM

      Online
      English
    From marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. Join us to discuss and...
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    How Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes faster
    How Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes faster.
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    Efficient and secure data collection through automation
    Adverity helps Dassault Systèmes reduce time to value from LinkedIn Lead Gen Forms data collection by 70%.
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    The beginning of the shared data journey
    How the world's leading destination management company Liberty International Tourism Group turned the COVID-19 crisis into an opportunity to grow stronger by transforming the way they work with data.
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    A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry
    In this playbook we take a look at some of the key trends facing the M&E industry and the crucial role data analytics will play in how businesses engage with and track their audiences.
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    Ecommerce Analytics Playbook: A Step-By-Step Guide for Online Retailers
    We’ve put together a step-by-step guide on how to get the right marketing data, how to visualize and analyze it, and successfully transform your online retail business into a data-driven growth...
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    The 3-minute Guide to Telling Your Data's Story
    Marketing leaders today rely more on data to tell impactful stories about their brand. If you want to learn how you can deliver data-driven stories in a more effective manner, download our quick...
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    Top 3 Data Challenges Facing the C-Suite in 2021

    December 2, 2021 1 PM

    It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...
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    Analysts Don’t Trust the Data that Drives Marketing Decisions

    November 23, 2021 2 PM

    The past few years we’ve heard the same refrain that data is the new oil. Any organization worth its salt has an infrastructure to get value out of its marketing data. But new research reveals...
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    Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

    November 16, 2021 1 PM

    In our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting in the way? And how do the challenges faced by...
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    Reinventing Automotive Marketing: Drive Sales & Boost ROAS

    December 3, 2021 6 PM

      Online
      English
    Hear expert key recommendations and practical advice on using the data at your fingertips to better understand customer behavior, drive sales and boost ROAS.
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    Anywhere Operations: Zukunftssicheres Marketing mit Adverity

    December 3, 2021 6 PM

      Online
      Deutsch
    Komm zur OMR 2021 am 19. Mai 2021 und erfahre, wie Adverity ein Anywhere Operations-Marketingmodell ermöglicht, das mit KI-gestützten Empfehlungen wertvolle Erkenntnisse liefert, um selbst in einer...
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    Headless-chicken Marketing: Why Consumer-centric KPI Setting is Crucial to Organizational Success

    December 3, 2021 6 PM

      Online
      English
    Join our session with global leading media and marketing agency, Mindshare, on how to be truly consumer-centric by building a strong, cross-organisational KPI framework, achieve true marketing...
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    Brand vs Performance Marketing: How to Measure & Optimize for Success in 2021

    March 31, 2021 4 PM

      Online
      English
    We’ll be deconstructing brand vs. performance marketing, exploring their differing benefits, metrics and KPIs, and discussing best practices, strategies and ideas on how to rebuild and truly master...
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    What's What on TikTok - The Powerful New Advertising Platform

    December 3, 2021 6 PM

      Online
      English
    Watch on-demand our Adverity Bitesize session where we'll discuss the marketing benefits of TikTok and how integrating the data from this platform can be harnessed to reach new audiences.
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    The Path to Successful Marketing: AI-Powered Analytics - The Practical Benefits for Marketers

    April 15, 2021 3 PM

      Online
      English
    AI-Powered Analytics is here to support marketers in understanding and leveraging the vast amounts of multi-touchpoint customer journey data; past, present and future. Understand what it is, why it...
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    Augmented Analytics: The Power of Proactive

    December 3, 2021 6 PM

      Online
      English
    In this session, we take a look at what Augmented Analytics actually is, and how it can be applied to both ends of the integration and reporting process - to help obtain the right, high quality...
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    Women in Marketing

    March 9, 2021 2 PM

      Online
      English
    Celebrate Women's History Month with Adverity's VP of Marketing and Growth, Harriet Durnford-Smith, and Better.com's Head of Marketing, Melanie Dodge.
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    The First Step to Marketing Effectiveness

    December 3, 2021 6 PM

      Online
      English
    Implementing APIs to easily access your marketing data.
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    Econsultancy: Digital Transformation in the Telecommunications Industry

    December 3, 2021 6 PM

      Online
      English
    Using Insight-Driven Campaign Data Analytics
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    Preparing for an Accelerated Future: Reshape Your Marketing in the Wake of Changing Customer Behaviour

    December 3, 2021 6 PM

      Online
      English
    Marketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO...
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    Data Governance: The Building Blocks To Organizational Data Integrity & Quality

    December 3, 2021 6 PM

      Online
      English
    In this session we’ll take you through the building blocks to reach organizational data integrity and quality - from the basics of access and ownership, right through to intelligent, proactive...
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    The Path to Successful Marketing: ETL - The Data Foundation

    December 3, 2021 6 PM

      Online
      English
    Data is big and messy; collecting it, cleaning it, putting it all together and making sense of it is a lot to deal with. So how do you take control of data and get it to work for you? The answer is...
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    The Path to Successful Marketing: Data Visualization - Telling a Data Story

    March 25, 2021 4 PM

      Online
      English
    Join us for part two of our Bitesize mini-series, and learn effective approaches to reporting and building dashboards. What to do and what not to do to best impact your business goals. And answering...
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    AI: Growth Tool or Gimmick for the Advertising Industry?

    December 3, 2021 6 PM

      Online
      English
    Could AI bring an opportunity for innovation and added-value delivery?
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    The Drum: Using Data to Exceed Client Expectations

    December 3, 2021 6 PM

      Online
      English
    How agencies can manage expectations while delivering on the promise of modern marketing.
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    Defining Value in a Two Sided Marketplace: An eCommerce Approach

    December 3, 2021 6 PM

      Online
      English
    One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce...
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    Overcoming the Naming Conventions Challenge with AI

    December 3, 2021 6 PM

      Online
      English
    How machine learning can solve a common but critical problem for marketers.
  •  
    NRF 2021: Retail's Big Show, Chapter One

    December 3, 2021 6 PM

      Online
      English
    Adverity is proud to be an Exhibitor in the National Retail Federation's Retail's Big Show. Join us virtually as we discuss how the retail industry can navigate with resilience and agility in the...
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    Austrian National Tourist Office Adopting Insight-driven Initiatives Using Covid-19 Data

    December 3, 2021 6 PM

      Online
      English
    How the Austrian National Tourist Office has utilized COVID-19-related data in relation to various industry and community-based activities
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    Harnessing Your Marketplace Data to Boost Online Performance

    December 3, 2021 6 PM

      Online
      English
    In this session we will explore the various selling opportunities and functionalities of the platform, the challenges that sellers can face, and illustrate how you can boost your online performance...
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    Unentbehrliche Einblicke durch Augmented Analytics finden

    December 3, 2021 6 PM

      Online
      Deutsch
    In dieser Session sehen wir uns genauer an, was Augmented Analytics tatsächlich ist und wie Technologie uns im Analyseprozess dabei hilft, richtige und qualitativ hochwertige Daten und Erkenntnisse...
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    From Data Silos to Automated Insights - How Do You Get There?

    December 3, 2021 6 PM

      Online
      English
    In this session, we will cover the process of developing an end-to-end data engine and help you gain control of data to navigate towards an insights-driven culture.
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    Get Ahead of the Competition with Data and Analytics

    December 3, 2021 6 PM

      Online
      English
    Learn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel...
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    AI: The Missing Piece in Your Marketing Stack? Revealing Invaluable Insights Through Augmented Analytics

    December 3, 2021 6 PM

      Online
      English
    In this session, we take a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the...
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    Marketers are in the Unknown - Are You Too?

    December 3, 2021 6 PM

      Online
      English
    How Marketers can continue to get their efforts right during the crisis.
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    From Data to Activation: How to Empower an Insights-Driven Organization

    December 3, 2021 6 PM

      Online
      English
    As data intelligence continues to proliferate, the best marketers will gain competitive advantage by harnessing the power of data and analytic tools to deliver a holistic view of their marketing...
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    I-COM: vSummit Experience 2021 - Magnum Sponsorship

    October 27, 2021 12 AM

      Online
      English
    Adverity is proud to be the Magnum Sponsor for the 2021 I-COM vSummit Experience - an invitation-only gathering of the world’s Smart Data Marketing leaders.
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    Optimizing Your Marketing Plan for the Golden Quarter

    September 30, 2021 5 PM

      Online
      English
    Join Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at GiftsForYouNow.com, and Matthew Berk, CEO of BeanBox.com for a discussion on the importance of...
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    Golden Quarter or Peak Problems? Mapping out a successful Q4 for Retail

    December 3, 2021 6 PM

      Online
      English
    We will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year,...
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    The Adverity Platform Powering Data-driven marketing with Predictive Analytics

    December 3, 2021 6 PM

      Online
      English
    Discover how Adverity can assist CIOs with the democratization of data across the business by enabling marketing teams to identify trends independently and proactively using our augmented analytics...
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    Empowering Data-driven Marketing with Intelligent Data Centralization

    December 3, 2021 6 PM

      Online
      English
    Hear Fashionette, leading eCommerce fashion brand, and Adverity discuss the advantages of intelligent data centralization from a modern e-commerce retailer’s perspective.
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    Use AI-Powered Analytics to Empower Your Decision Making

    December 3, 2021 6 PM

      Online
      English
    Marketers are in a rat race as they strive to get measurement priorities right. Everyone expects them to look at data to understand what’s happening on every touchpoint in the customer journey....
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    Next Generation Marketing Measurement

    December 3, 2021 6 PM

      Online
      Deutsch
    Live-Panel: Worin bestehen heute die Hürden in der Marketing-Erfolgsmessung - Wie können wir die Erfolgsmessung trotz veränderter Rahmenbedingungen verbessern?
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    Marketing analytics: The Great Divide Why are we all so confused about our data capabilities?

    November 16, 2021 11 AM

      On Location
      English
    From CMOs to data analysts to marketing managers, none of us share the same view about our own marketing analytics capabilities. So, what’s going on here and why can’t any of us agree? More to the...
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    Climbing the marketing data analytics mountain – How close is your company to the top?

    November 17, 2021 11 AM

      On Location
      English
    What does the top of the marketing analytics mountain look like to you? Is it a Snowdon or an Everest? Are you a few steps from the summit or still at base camp? More importantly, where are you vs....
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    NRF 2022: Retail’s Big Show

    January 16, 2022 8 AM

      On Location
      English
    NRF, the world's leading retail event that brings together industry visionaries to tackle retail’s biggest topics and forecast what’s next. is back in-person on January 16-18, 2022 at New York City's...
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    iProspect Drives Client Strategy with Predictive Analytics
    By employing Adverity's AI-powered analytics features, the team at iProspect Canada is now able to deliver valuable and proactive ad performance insights to a wide range of clients.
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    A 76ers' Data Intelligence Slam-Dunk
    Find out how HBSE and the Philadelphia 76ers are using diverse data sets acquired through Adverity and applying machine learning to improve ticket sales and increase revenue from sponsorships.
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    How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19
    When COVID-19 stalled operations for all of their clients, analytics consultancy AnalytixLive managed to reinvent their business with the help of Adverity.
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    Business Growth Through Data Integration Case Study: Cars.com
    Read how a leading online destination for car buyers managed to reduce data wrangling times from 160 to just 5 a week and uncover the real ROAS of their campaigns.
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    Transformed Campaign Data Reporting Case Study: Vodafone
    Read how a leading technology communications company transformed campaign reporting and reduced wasted time on creating reports by 75%.
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    Accelerating Marketing Data Intelligence in a Data-driven Agency
    How Mindshare Netherlands Optimized Data Integration & Client Reporting.
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    E-Commerce Growth through Automated Data Integration & Analytics
    Managing and Exploring All Data from One Central Location.
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    Automated Data Integration Case Study
    How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%.
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    Case Study UPC Switzerland
    Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting.
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    How Colgate-Palmolive Accelerated Ad Campaign Optimization
    After completely eliminating manual data processing with the help of Adverity, their data analysts were able to focus on uncovering brand new insights about ad campaign performance.
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    How Digital Media Company, Digilant, Is Delivering More Value in Less Time
    Instead of static reports, they now deliver dynamic reporting dashboards to clients, visualizing data from online and offline sources and providing a full, up-to-date overview of campaign performance.
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    Leading Agency Doubles on Campaign Efficiency by Creating a New View on Data
    To improve client reporting, Havas Middle East was looking for a way to integrate data from advertising platforms into an internally developed, client-facing solution, so they made Adverity an...
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    Case Study: Media Agency Reduces Time Spent on Creating Reports by 40%
    The team at Hotspex Media managed to make the ETL process seamless and faster, reduce time needed for reporting, and identify best performing campaigns.
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    Case Study: Sportswear Innovator Reaches Peak Digital Performance
    With the automated data integration through Adverity, ODLO managed to save time, improve operations, and foster data-driven decisions in their online business.
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    Case Study: No More Data Headaches at Mediahub
    A global media agency automated data integration and used the time and internal resources they saved with it to create innovative data-driven products that increase the value they offer to clients.
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    Automating and Streamlining Data Operations Case Study: IKEA
    Read how IKEA in Austria laid the foundation for upcoming business growth and transformation by improving data integration through using Adverity.
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    Data Integration & Visualization for Digital Marketing Consultancies
    Read how Digital Matter, a fast-growing performance marketing consultancy from New York, improved operational efficiency and client reporting through automating data acquisition.
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    Automated Data Provision for the Austrian National Tourist Office
    Harnessing Global Ambitions With the Power of Big Data.
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    Automated Data Integration for the Online Retail Industry
    Supporting Fashionette to Realize their Data-driven Goals.
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    Marketing Reporting 101: Building the Ultimate Dashboard with SaaS KPIs
    In this eBook you will learn 21 key KPIs that will form the building blocks in your marketing reporting and how to develop the ultimate dashboard for your SaaS business.
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    6 Key Steps to Fully Data-Driven Marketing in Telecoms
    Download this checklist and discover 6 features that will completely transform your marketing, moving it from inefficient work with siloed data towards a holistic overview of your marketing...
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    Augmented Analytics Checklist for a Proactive Data Approach
    A list of all the features and benefits that Augmented Analytics has to offer to help you in understanding data and optimizing your campaigns towards a higher ROI.
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    eCommerce Marketing Checklist for Successful, Data-driven Businesses
    A checklist that helps you to identify the most important features your eCommerce marketing intelligence solution should include to ease your daily struggles with data.
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    Augmented Analytics: What Is It and How Can It Transform Your Marketing
    Learn and how Augmented Analytics can help to you uncover data-driven insights and eliminate anomalies affecting the performance of your marketing campaigns.
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    Marketing Analytics for Telecoms: A Comprehensive Guide to Secure Growth
    A useful guide for marketers working in the telecommunication industry on how to utilize all the benefits of marketing analytics and secure growth.
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    5 Ways How AI-Enabled Marketing Drives Business Growth
    Understand the role that artificial intelligence can play in maximizing your marketing efforts and how you can use augmented analytics to optimize and improve campaign results.
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    Justifying Opinion with Facts
    Why eCommerce Retailers Struggle with Data-driven Decision-making.
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    A Beginner's Guide to Marketing Data Analytics
    How to Aggregate Data and Why Quality Matters.
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    Strategic Playbook for Data-driven Agencies: Part One
    How Modern Advertising Agencies Can Benefit from Solving the Big Data Puzzle.
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    Strategic Playbook for Data-driven Agencies: Part Two
    The New Role of Marketing Analytics & Visualisation.
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    The Definitive Guide to ETL & Data Integration for Marketers
    The Backbone of Modern Marketing Data Analytics.
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    How to Use Smart Data to Deliver a Higher Marketing ROI
    Unlock the True Potential of Your Data With Data-Driven Marketing to Make Better Decisions.
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    The Impact of Artificial Intelligence in Marketing
    How Brands Use AI to Improve Marketing Campaigns.
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    The Comprehensive Guide to Marketing Reporting
    Tell Stories With Automated Dashboards & Visualization.
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    How to Choose the Best Marketing Analytics Software
    Why Software Plays a Critical Role in Marketing Analytics.
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    From Data to Insights - The Why, What, and How on Becoming Insight-driven
    What does it actually mean to be insights-driven and how does a company become one that is truly driven by insights derived from data? Read the report from our roundtable and get the answers from...
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    Reducing Customer Acquisition Cost with Data
    How to Maintain a Profitable E-Commerce Business.
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    Marketing Analytics State of Play 2022
    In our latest research on the current state of affairs in marketing analytics, we uncover the challenges and priorities analysts and marketers are facing, and how they can address them in 2022.
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    Personalized Content is Top Priority for Marketers in 2022

    November 9, 2021 3 PM

    As digital ad spend continues to grow, digital marketers face an increasingly saturated landscape. It’s not enough to shout loud, marketers need to target their audience in a more granular way.
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    Flying High or Lost Luggage? Top Trends in Travel Advertising

    November 3, 2021 4 PM

    Turbulence is nothing new for the travel industry, but with rapid changes in travelers’ needs and priorities due to COVID-19, advertisers have never had to ‘check in’ so many different preferences.
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    3 Ways Travel Brands Can Succeed in a Post COVID-19 World

    October 28, 2021 2 PM

    Travel has come a long way – and while we may not be living the 1950s dream of speeding through vacuum-powered tubes, the rate of change in the travel industry only seems to accelerate, with...
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    What Marketers Need to Do Once the Holiday Season Is Over

    October 26, 2021 2 PM

    Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to do.
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    Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

    October 19, 2021 3 PM

    Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
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    How to Optimize Your eCommerce Plan for the Golden Quarter

    October 14, 2021 1 PM

    From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your eCommerce operations before the Golden Quarter.
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    Top 5 tips to get the most out of your marketing campaigns in the holiday season

    October 6, 2021 12 PM

    Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns...