Your Guide to Marketing in 2021 and Beyond: A Perfect Storm of COVID and Cookies
December 3, 2021 6 PMOnlineEnglishGuest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance...
Discover How Being Insights Driven Can Leverage Growth
December 3, 2021 6 PMOnlineEnglishA truly insight-driven business model means that insights are used for key decisions and change. Hear everything you need to know, directly from our experts’ experience, on how to connect the dots...
Ad Age - Going Beyond Analytics: How to Drive Innovation with Insights
December 3, 2021 6 PMOnlineEnglishFrom marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. Join us to discuss and...
How Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes fasterHow Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes faster.
Efficient and secure data collection through automationAdverity helps Dassault Systèmes reduce time to value from LinkedIn Lead Gen Forms data collection by 70%.
The beginning of the shared data journeyHow the world's leading destination management company Liberty International Tourism Group turned the COVID-19 crisis into an opportunity to grow stronger by transforming the way they work with data.
A Guide to Audience & Engagement Analytics for the Media and Entertainment IndustryIn this playbook we take a look at some of the key trends facing the M&E industry and the crucial role data analytics will play in how businesses engage with and track their audiences.
Ecommerce Analytics Playbook: A Step-By-Step Guide for Online RetailersWe’ve put together a step-by-step guide on how to get the right marketing data, how to visualize and analyze it, and successfully transform your online retail business into a data-driven growth...
The 3-minute Guide to Telling Your Data's StoryMarketing leaders today rely more on data to tell impactful stories about their brand. If you want to learn how you can deliver data-driven stories in a more effective manner, download our quick...
Top 3 Data Challenges Facing the C-Suite in 2021
December 2, 2021 1 PMIt’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...
Analysts Don’t Trust the Data that Drives Marketing Decisions
November 23, 2021 2 PMThe past few years we’ve heard the same refrain that data is the new oil. Any organization worth its salt has an infrastructure to get value out of its marketing data. But new research reveals...
Top Data Analytics Challenges in 2022: Analysts Vs. Marketers
November 16, 2021 1 PMIn our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting in the way? And how do the challenges faced by...
Reinventing Automotive Marketing: Drive Sales & Boost ROAS
December 3, 2021 6 PMOnlineEnglishHear expert key recommendations and practical advice on using the data at your fingertips to better understand customer behavior, drive sales and boost ROAS.
Anywhere Operations: Zukunftssicheres Marketing mit Adverity
December 3, 2021 6 PMOnlineDeutschKomm zur OMR 2021 am 19. Mai 2021 und erfahre, wie Adverity ein Anywhere Operations-Marketingmodell ermöglicht, das mit KI-gestützten Empfehlungen wertvolle Erkenntnisse liefert, um selbst in einer...
Headless-chicken Marketing: Why Consumer-centric KPI Setting is Crucial to Organizational Success
December 3, 2021 6 PMOnlineEnglishJoin our session with global leading media and marketing agency, Mindshare, on how to be truly consumer-centric by building a strong, cross-organisational KPI framework, achieve true marketing...
Brand vs Performance Marketing: How to Measure & Optimize for Success in 2021
March 31, 2021 4 PMOnlineEnglishWe’ll be deconstructing brand vs. performance marketing, exploring their differing benefits, metrics and KPIs, and discussing best practices, strategies and ideas on how to rebuild and truly master...
What's What on TikTok - The Powerful New Advertising Platform
December 3, 2021 6 PMOnlineEnglishWatch on-demand our Adverity Bitesize session where we'll discuss the marketing benefits of TikTok and how integrating the data from this platform can be harnessed to reach new audiences.
The Path to Successful Marketing: AI-Powered Analytics - The Practical Benefits for Marketers
April 15, 2021 3 PMOnlineEnglishAI-Powered Analytics is here to support marketers in understanding and leveraging the vast amounts of multi-touchpoint customer journey data; past, present and future. Understand what it is, why it...
Augmented Analytics: The Power of Proactive
December 3, 2021 6 PMOnlineEnglishIn this session, we take a look at what Augmented Analytics actually is, and how it can be applied to both ends of the integration and reporting process - to help obtain the right, high quality...
Women in Marketing
March 9, 2021 2 PMOnlineEnglishCelebrate Women's History Month with Adverity's VP of Marketing and Growth, Harriet Durnford-Smith, and Better.com's Head of Marketing, Melanie Dodge.
The First Step to Marketing Effectiveness
December 3, 2021 6 PMOnlineEnglishImplementing APIs to easily access your marketing data.
Econsultancy: Digital Transformation in the Telecommunications Industry
December 3, 2021 6 PMOnlineEnglishUsing Insight-Driven Campaign Data Analytics
Preparing for an Accelerated Future: Reshape Your Marketing in the Wake of Changing Customer Behaviour
December 3, 2021 6 PMOnlineEnglishMarketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO...
Data Governance: The Building Blocks To Organizational Data Integrity & Quality
December 3, 2021 6 PMOnlineEnglishIn this session we’ll take you through the building blocks to reach organizational data integrity and quality - from the basics of access and ownership, right through to intelligent, proactive...
The Path to Successful Marketing: ETL - The Data Foundation
December 3, 2021 6 PMOnlineEnglishData is big and messy; collecting it, cleaning it, putting it all together and making sense of it is a lot to deal with. So how do you take control of data and get it to work for you? The answer is...
The Path to Successful Marketing: Data Visualization - Telling a Data Story
March 25, 2021 4 PMOnlineEnglishJoin us for part two of our Bitesize mini-series, and learn effective approaches to reporting and building dashboards. What to do and what not to do to best impact your business goals. And answering...
AI: Growth Tool or Gimmick for the Advertising Industry?
December 3, 2021 6 PMOnlineEnglishCould AI bring an opportunity for innovation and added-value delivery?
The Drum: Using Data to Exceed Client Expectations
December 3, 2021 6 PMOnlineEnglishHow agencies can manage expectations while delivering on the promise of modern marketing.
Defining Value in a Two Sided Marketplace: An eCommerce Approach
December 3, 2021 6 PMOnlineEnglishOne of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce...
Overcoming the Naming Conventions Challenge with AI
December 3, 2021 6 PMOnlineEnglishHow machine learning can solve a common but critical problem for marketers.
NRF 2021: Retail's Big Show, Chapter One
December 3, 2021 6 PMOnlineEnglishAdverity is proud to be an Exhibitor in the National Retail Federation's Retail's Big Show. Join us virtually as we discuss how the retail industry can navigate with resilience and agility in the...
Austrian National Tourist Office Adopting Insight-driven Initiatives Using Covid-19 Data
December 3, 2021 6 PMOnlineEnglishHow the Austrian National Tourist Office has utilized COVID-19-related data in relation to various industry and community-based activities
Harnessing Your Marketplace Data to Boost Online Performance
December 3, 2021 6 PMOnlineEnglishIn this session we will explore the various selling opportunities and functionalities of the platform, the challenges that sellers can face, and illustrate how you can boost your online performance...
Unentbehrliche Einblicke durch Augmented Analytics finden
December 3, 2021 6 PMOnlineDeutschIn dieser Session sehen wir uns genauer an, was Augmented Analytics tatsächlich ist und wie Technologie uns im Analyseprozess dabei hilft, richtige und qualitativ hochwertige Daten und Erkenntnisse...
From Data Silos to Automated Insights - How Do You Get There?
December 3, 2021 6 PMOnlineEnglishIn this session, we will cover the process of developing an end-to-end data engine and help you gain control of data to navigate towards an insights-driven culture.
Get Ahead of the Competition with Data and Analytics
December 3, 2021 6 PMOnlineEnglishLearn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel...
AI: The Missing Piece in Your Marketing Stack? Revealing Invaluable Insights Through Augmented Analytics
December 3, 2021 6 PMOnlineEnglishIn this session, we take a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the...
Marketers are in the Unknown - Are You Too?
December 3, 2021 6 PMOnlineEnglishHow Marketers can continue to get their efforts right during the crisis.
From Data to Activation: How to Empower an Insights-Driven Organization
December 3, 2021 6 PMOnlineEnglishAs data intelligence continues to proliferate, the best marketers will gain competitive advantage by harnessing the power of data and analytic tools to deliver a holistic view of their marketing...
I-COM: vSummit Experience 2021 - Magnum Sponsorship
October 27, 2021 12 AMOnlineEnglishAdverity is proud to be the Magnum Sponsor for the 2021 I-COM vSummit Experience - an invitation-only gathering of the world’s Smart Data Marketing leaders.
Optimizing Your Marketing Plan for the Golden Quarter
September 30, 2021 5 PMOnlineEnglishJoin Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at GiftsForYouNow.com, and Matthew Berk, CEO of BeanBox.com for a discussion on the importance of...
Golden Quarter or Peak Problems? Mapping out a successful Q4 for Retail
December 3, 2021 6 PMOnlineEnglishWe will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year,...
The Adverity Platform Powering Data-driven marketing with Predictive Analytics
December 3, 2021 6 PMOnlineEnglishDiscover how Adverity can assist CIOs with the democratization of data across the business by enabling marketing teams to identify trends independently and proactively using our augmented analytics...
Empowering Data-driven Marketing with Intelligent Data Centralization
December 3, 2021 6 PMOnlineEnglishHear Fashionette, leading eCommerce fashion brand, and Adverity discuss the advantages of intelligent data centralization from a modern e-commerce retailer’s perspective.
Use AI-Powered Analytics to Empower Your Decision Making
December 3, 2021 6 PMOnlineEnglishMarketers are in a rat race as they strive to get measurement priorities right. Everyone expects them to look at data to understand what’s happening on every touchpoint in the customer journey....
Next Generation Marketing Measurement
December 3, 2021 6 PMOnlineDeutschLive-Panel: Worin bestehen heute die Hürden in der Marketing-Erfolgsmessung - Wie können wir die Erfolgsmessung trotz veränderter Rahmenbedingungen verbessern?
Marketing analytics: The Great Divide Why are we all so confused about our data capabilities?
November 16, 2021 11 AMOn LocationEnglishFrom CMOs to data analysts to marketing managers, none of us share the same view about our own marketing analytics capabilities. So, what’s going on here and why can’t any of us agree? More to the...
Climbing the marketing data analytics mountain – How close is your company to the top?
November 17, 2021 11 AMOn LocationEnglishWhat does the top of the marketing analytics mountain look like to you? Is it a Snowdon or an Everest? Are you a few steps from the summit or still at base camp? More importantly, where are you vs....
NRF 2022: Retail’s Big Show
January 16, 2022 8 AMOn LocationEnglishNRF, the world's leading retail event that brings together industry visionaries to tackle retail’s biggest topics and forecast what’s next. is back in-person on January 16-18, 2022 at New York City's...
iProspect Drives Client Strategy with Predictive AnalyticsBy employing Adverity's AI-powered analytics features, the team at iProspect Canada is now able to deliver valuable and proactive ad performance insights to a wide range of clients.
A 76ers' Data Intelligence Slam-DunkFind out how HBSE and the Philadelphia 76ers are using diverse data sets acquired through Adverity and applying machine learning to improve ticket sales and increase revenue from sponsorships.
How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19When COVID-19 stalled operations for all of their clients, analytics consultancy AnalytixLive managed to reinvent their business with the help of Adverity.
Business Growth Through Data Integration Case Study: Cars.comRead how a leading online destination for car buyers managed to reduce data wrangling times from 160 to just 5 a week and uncover the real ROAS of their campaigns.
Transformed Campaign Data Reporting Case Study: VodafoneRead how a leading technology communications company transformed campaign reporting and reduced wasted time on creating reports by 75%.
Accelerating Marketing Data Intelligence in a Data-driven AgencyHow Mindshare Netherlands Optimized Data Integration & Client Reporting.
E-Commerce Growth through Automated Data Integration & AnalyticsManaging and Exploring All Data from One Central Location.
Automated Data Integration Case StudyHow MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%.
Case Study UPC SwitzerlandPromoting Efficiency Gains Through Automated Marketing Analytics and Reporting.
How Colgate-Palmolive Accelerated Ad Campaign OptimizationAfter completely eliminating manual data processing with the help of Adverity, their data analysts were able to focus on uncovering brand new insights about ad campaign performance.
How Digital Media Company, Digilant, Is Delivering More Value in Less TimeInstead of static reports, they now deliver dynamic reporting dashboards to clients, visualizing data from online and offline sources and providing a full, up-to-date overview of campaign performance.
Leading Agency Doubles on Campaign Efficiency by Creating a New View on DataTo improve client reporting, Havas Middle East was looking for a way to integrate data from advertising platforms into an internally developed, client-facing solution, so they made Adverity an...
Case Study: Media Agency Reduces Time Spent on Creating Reports by 40%The team at Hotspex Media managed to make the ETL process seamless and faster, reduce time needed for reporting, and identify best performing campaigns.
Case Study: Sportswear Innovator Reaches Peak Digital PerformanceWith the automated data integration through Adverity, ODLO managed to save time, improve operations, and foster data-driven decisions in their online business.
Case Study: No More Data Headaches at MediahubA global media agency automated data integration and used the time and internal resources they saved with it to create innovative data-driven products that increase the value they offer to clients.
Automating and Streamlining Data Operations Case Study: IKEARead how IKEA in Austria laid the foundation for upcoming business growth and transformation by improving data integration through using Adverity.
Data Integration & Visualization for Digital Marketing ConsultanciesRead how Digital Matter, a fast-growing performance marketing consultancy from New York, improved operational efficiency and client reporting through automating data acquisition.
Automated Data Provision for the Austrian National Tourist OfficeHarnessing Global Ambitions With the Power of Big Data.
Automated Data Integration for the Online Retail IndustrySupporting Fashionette to Realize their Data-driven Goals.
Marketing Reporting 101: Building the Ultimate Dashboard with SaaS KPIsIn this eBook you will learn 21 key KPIs that will form the building blocks in your marketing reporting and how to develop the ultimate dashboard for your SaaS business.
6 Key Steps to Fully Data-Driven Marketing in TelecomsDownload this checklist and discover 6 features that will completely transform your marketing, moving it from inefficient work with siloed data towards a holistic overview of your marketing...
Augmented Analytics Checklist for a Proactive Data ApproachA list of all the features and benefits that Augmented Analytics has to offer to help you in understanding data and optimizing your campaigns towards a higher ROI.
eCommerce Marketing Checklist for Successful, Data-driven BusinessesA checklist that helps you to identify the most important features your eCommerce marketing intelligence solution should include to ease your daily struggles with data.
Augmented Analytics: What Is It and How Can It Transform Your MarketingLearn and how Augmented Analytics can help to you uncover data-driven insights and eliminate anomalies affecting the performance of your marketing campaigns.
Marketing Analytics for Telecoms: A Comprehensive Guide to Secure GrowthA useful guide for marketers working in the telecommunication industry on how to utilize all the benefits of marketing analytics and secure growth.
5 Ways How AI-Enabled Marketing Drives Business GrowthUnderstand the role that artificial intelligence can play in maximizing your marketing efforts and how you can use augmented analytics to optimize and improve campaign results.
Justifying Opinion with FactsWhy eCommerce Retailers Struggle with Data-driven Decision-making.
A Beginner's Guide to Marketing Data AnalyticsHow to Aggregate Data and Why Quality Matters.
Strategic Playbook for Data-driven Agencies: Part OneHow Modern Advertising Agencies Can Benefit from Solving the Big Data Puzzle.
Strategic Playbook for Data-driven Agencies: Part TwoThe New Role of Marketing Analytics & Visualisation.
The Definitive Guide to ETL & Data Integration for MarketersThe Backbone of Modern Marketing Data Analytics.
How to Use Smart Data to Deliver a Higher Marketing ROIUnlock the True Potential of Your Data With Data-Driven Marketing to Make Better Decisions.
The Impact of Artificial Intelligence in MarketingHow Brands Use AI to Improve Marketing Campaigns.
The Comprehensive Guide to Marketing ReportingTell Stories With Automated Dashboards & Visualization.
How to Choose the Best Marketing Analytics SoftwareWhy Software Plays a Critical Role in Marketing Analytics.
From Data to Insights - The Why, What, and How on Becoming Insight-drivenWhat does it actually mean to be insights-driven and how does a company become one that is truly driven by insights derived from data? Read the report from our roundtable and get the answers from...
Reducing Customer Acquisition Cost with DataHow to Maintain a Profitable E-Commerce Business.
Marketing Analytics State of Play 2022In our latest research on the current state of affairs in marketing analytics, we uncover the challenges and priorities analysts and marketers are facing, and how they can address them in 2022.
Personalized Content is Top Priority for Marketers in 2022
November 9, 2021 3 PMAs digital ad spend continues to grow, digital marketers face an increasingly saturated landscape. It’s not enough to shout loud, marketers need to target their audience in a more granular way.
Flying High or Lost Luggage? Top Trends in Travel Advertising
November 3, 2021 4 PMTurbulence is nothing new for the travel industry, but with rapid changes in travelers’ needs and priorities due to COVID-19, advertisers have never had to ‘check in’ so many different preferences.
3 Ways Travel Brands Can Succeed in a Post COVID-19 World
October 28, 2021 2 PMTravel has come a long way – and while we may not be living the 1950s dream of speeding through vacuum-powered tubes, the rate of change in the travel industry only seems to accelerate, with...
What Marketers Need to Do Once the Holiday Season Is Over
October 26, 2021 2 PMOnce the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to do.
Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos
October 19, 2021 3 PMBritain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
How to Optimize Your eCommerce Plan for the Golden Quarter
October 14, 2021 1 PMFrom strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your eCommerce operations before the Golden Quarter.
Top 5 tips to get the most out of your marketing campaigns in the holiday season
October 6, 2021 12 PMPreparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns...