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  •  
    Your Guide to Marketing in 2021 and Beyond: A Perfect Storm of COVID and Cookies

    August 4, 2021 12 AM

      Online
      English
    Guest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance...
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    Discover How Being Insights Driven Can Leverage Growth

    June 30, 2021 12 AM

      Online
      English
    A truly insight-driven business model means that insights are used for key decisions and change. Hear everything you need to know, directly from our experts’ experience, on how to connect the dots...
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    Ad Age - Going Beyond Analytics: How to Drive Innovation with Insights

    May 19, 2021 12 AM

      Online
      English
    From marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. Join us to discuss and...
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    How Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes faster
    How Seven.One Entertainment Group keeps track of all campaign performance within a very complex media mix and optimizes faster.
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    Efficient and secure data collection through automation
    Adverity helps Dassault Systèmes reduce time to value from LinkedIn Lead Gen Forms data collection by 70%.
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    The beginning of the shared data journey
    How the world's leading destination management company Liberty International Tourism Group turned the COVID-19 crisis into an opportunity to grow stronger by transforming the way they work with data.
  •  
    A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry
    In this playbook we take a look at some of the key trends facing the M&E industry and the crucial role data analytics will play in how businesses engage with and track their audiences.
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    Ecommerce Analytics Playbook: A Step-By-Step Guide for Online Retailers
    We’ve put together a step-by-step guide on how to get the right marketing data, how to visualize and analyze it, and successfully transform your online retail business into a data-driven growth...
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    The 3-minute Guide to Telling Your Data's Story
    Marketing leaders today rely more on data to tell impactful stories about their brand. If you want to learn how you can deliver data-driven stories in a more effective manner, download our quick...
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    4 Reasons Why You Need to Move Away From Manual Data Integration

    May 19, 2022 12 PM

    Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. It’s time you learn it too.
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    What’s Stopping CMOs Getting Value From Their Marketing Data?

    May 17, 2022 12 PM

    The role of the CMO is changing. Well - sort of… While the goals of determining strategy and delivering growth will likely remain the same, how these are accomplished is going to continue to evolve...
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    Programmatic 2022 and The Question: How Effective is My Advertising?

    May 12, 2022 3 PM

    With the discontinuation of third-party cookies, two questions arise for advertisers: how do I still reach my audience – and how can I measure success?
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    Reinventing Automotive Marketing: Drive Sales & Boost ROAS

    July 29, 2021 12 AM

      Online
      English
    Hear expert key recommendations and practical advice on using the data at your fingertips to better understand customer behavior, drive sales and boost ROAS.
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    Anywhere Operations: Zukunftssicheres Marketing mit Adverity

    May 19, 2021 12 AM

      Online
      Deutsch
    Komm zur OMR 2021 am 19. Mai 2021 und erfahre, wie Adverity ein Anywhere Operations-Marketingmodell ermöglicht, das mit KI-gestützten Empfehlungen wertvolle Erkenntnisse liefert, um selbst in einer...
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    Headless-chicken Marketing: Why Consumer-centric KPI Setting is Crucial to Organizational Success

    January 27, 2021 12 AM

      Online
      English
    Join our session with global leading media and marketing agency, Mindshare, on how to be truly consumer-centric by building a strong, cross-organisational KPI framework, achieve true marketing...
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    Brand vs. Performance Marketing: How to Measure & Optimize for Success in 2021

    March 31, 2021 12 AM

      Online
      English
    We’ll be deconstructing brand vs. performance marketing, exploring their differing benefits, metrics and KPIs, and discussing best practices, strategies and ideas on how to rebuild and truly master...
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    What's What on TikTok - The Powerful New Advertising Platform

    May 21, 2020 12 AM

      Online
      English
    Watch on-demand our Adverity Bitesize session where we'll discuss the marketing benefits of TikTok and how integrating the data from this platform can be harnessed to reach new audiences.
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    The Path to Successful Marketing: AI-Powered Analytics - The Practical Benefits for Marketers

    April 15, 2021 3 PM

      Online
      English
    AI-Powered Analytics is here to support marketers in understanding and leveraging the vast amounts of multi-touchpoint customer journey data; past, present and future. Understand what it is, why it...
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    Augmented Analytics: The Power of Proactive

    October 29, 2020 12 AM

      Online
      English
    In this session, we take a look at what Augmented Analytics actually is, and how it can be applied to both ends of the integration and reporting process - to help obtain the right, high quality...
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    Women in Marketing

    March 9, 2021 12 AM

      Online
      English
    Celebrate Women's History Month with Adverity's VP of Marketing and Growth, Harriet Durnford-Smith, and Better.com's Head of Marketing, Melanie Dodge.
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    The First Step to Marketing Effectiveness

    May 7, 2020 12 AM

      Online
      English
    Implementing APIs to easily access your marketing data.
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    Econsultancy: Digital Transformation in the Telecommunications Industry

    June 30, 2020 12 AM

      Online
      English
    Using Insight-Driven Campaign Data Analytics
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    Preparing for an Accelerated Future: Reshape Your Marketing in the Wake of Changing Customer Behaviour

    August 13, 2020 12 AM

      Online
      English
    Marketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO...
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    Data Governance: The Building Blocks To Organizational Data Integrity & Quality

    February 18, 2021 12 AM

      Online
      English
    In this session we’ll take you through the building blocks to reach organizational data integrity and quality - from the basics of access and ownership, right through to intelligent, proactive...
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    The Path to Successful Marketing: ETL - The Data Foundation

    January 28, 2021 12 AM

      Online
      English
    Data is big and messy; collecting it, cleaning it, putting it all together and making sense of it is a lot to deal with. So how do you take control of data and get it to work for you? The answer is...
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    The Path to Successful Marketing: Marketing Insights Visualization - Telling a Data Story

    March 25, 2021 12 AM

      Online
      English
    Join us for part two of our Bitesize mini-series, and learn effective approaches to reporting and building dashboards. What to do and what not to do to best impact your business goals. And answering...
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    AI: Growth Tool or Gimmick for the Advertising Industry?

    June 4, 2020 12 AM

      Online
      English
    Could AI bring an opportunity for innovation and added-value delivery?
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    The Drum: Using Data to Exceed Client Expectations

    June 23, 2020 12 AM

      Online
      English
    How agencies can manage expectations while delivering on the promise of modern marketing.
  •  
    Defining Value in a Two Sided Marketplace: An eCommerce Approach

    September 17, 2020 12 AM

      Online
      English
    One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce...
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    Overcoming the Naming Conventions Challenge with AI

    June 25, 2020 12 AM

      Online
      English
    How machine learning can solve a common but critical problem for marketers.
  •  
    NRF 2021: Retail's Big Show, Chapter One

    January 12, 2021 12 AM

      Online
      English
    Adverity is proud to be an Exhibitor in the National Retail Federation's Retail's Big Show. Join us virtually as we discuss how the retail industry can navigate with resilience and agility in the...
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    Austrian National Tourist Office Adopting Insight-driven Initiatives Using Covid-19 Data

    July 23, 2020 12 AM

      Online
      English
    How the Austrian National Tourist Office has utilized COVID-19-related data in relation to various industry and community-based activities
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    Harnessing Your Marketplace Data to Boost Online Performance

    August 27, 2020 12 AM

      Online
      English
    In this session we will explore the various selling opportunities and functionalities of the platform, the challenges that sellers can face, and illustrate how you can boost your online performance...
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    Unentbehrliche Einblicke durch Augmented Analytics finden

    September 8, 2020 12 AM

      Online
      Deutsch
    In dieser Session sehen wir uns genauer an, was Augmented Analytics tatsächlich ist und wie Technologie uns im Analyseprozess dabei hilft, richtige und qualitativ hochwertige Daten und Erkenntnisse...
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    From Data Silos to Automated Insights - How Do You Get There?

    September 24, 2020 12 AM

      Online
      English
    In this session, we will cover the process of developing an end-to-end data engine and help you gain control of data to navigate towards an insights-driven culture.
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    Get Ahead of the Competition with Data and Analytics

    October 4, 2020 12 AM

      Online
      English
    Learn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel...
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    AI: The Missing Piece in Your Marketing Stack? Revealing Invaluable Insights Through Augmented Analytics

    November 12, 2020 12 AM

      Online
      English
    In this session, we take a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the...
  •  
    Marketers are in the Unknown - Are You Too?

    April 23, 2020 12 AM

      Online
      English
    How Marketers can continue to get their efforts right during the crisis.
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    From Data to Activation: How to Empower an Insights-Driven Organization

    March 16, 2021 12 AM

      Online
      English
    As data intelligence continues to proliferate, the best marketers will gain competitive advantage by harnessing the power of data and analytic tools to deliver a holistic view of their marketing...
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    I-COM: vSummit Experience 2021 - Magnum Sponsorship

    October 27, 2021 12 AM

      Online
      English
    Adverity is proud to be the Magnum Sponsor for the 2021 I-COM vSummit Experience - an invitation-only gathering of the world’s Smart Data Marketing leaders.
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    Optimizing Your Marketing Plan for the Golden Quarter

    September 30, 2021 5 PM

      Online
      English
    Join Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at GiftsForYouNow.com, and Matthew Berk, CEO of BeanBox.com for a discussion on the importance of...
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    Golden Quarter or Peak Problems? Mapping out a successful Q4 for Retail

    October 1, 2020 12 AM

      Online
      English
    We will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year,...
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    The Adverity Platform Powering Data-driven marketing with Predictive Analytics

    September 30, 2020 12 AM

      Online
      English
    Discover how Adverity can assist CIOs with the democratization of data across the business by enabling marketing teams to identify trends independently and proactively using our augmented analytics...
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    Empowering Data-driven Marketing with Intelligent Data Centralization

    November 24, 2020 12 AM

      Online
      English
    Hear Fashionette, leading eCommerce fashion brand, and Adverity discuss the advantages of intelligent data centralization from a modern e-commerce retailer’s perspective.
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    Use AI-Powered Analytics to Empower Your Decision Making

    May 27, 2021 12 AM

      Online
      English
    Marketers are in a rat race as they strive to get measurement priorities right. Everyone expects them to look at data to understand what’s happening on every touchpoint in the customer journey....
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    Next Generation Marketing Measurement

    September 2, 2021 12 AM

      Online
      Deutsch
    Live-Panel: Worin bestehen heute die Hürden in der Marketing-Erfolgsmessung - Wie können wir die Erfolgsmessung trotz veränderter Rahmenbedingungen verbessern?
  •  
    Marketing analytics: The Great Divide Why are we all so confused about our data capabilities?

    November 16, 2021 11 AM

      On Location
      English
    From CMOs to data analysts to marketing managers, none of us share the same view about our own marketing analytics capabilities. So, what’s going on here and why can’t any of us agree? More to the...
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    Climbing the marketing data analytics mountain – How close is your company to the top?

    November 17, 2021 11 AM

      On Location
      English
    What does the top of the marketing analytics mountain look like to you? Is it a Snowdon or an Everest? Are you a few steps from the summit or still at base camp? More importantly, where are you vs....
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    NRF 2022: Retail’s Big Show

    January 16, 2022 8 AM

      On Location
      English
    NRF, the world's leading retail event that brings together industry visionaries to tackle retail’s biggest topics and forecast what’s next. is back in-person on January 16-18, 2022 at New York City's...
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    SOM - Online Konferenz 2022

    March 23, 2022 11 AM

      Online
      Deutsch
    Wie modernes Kampagnenreporting im eCommerce & Vertrieb funktioniert E-Commerce-Unternehmen haben zwar Zugang zu mehr Daten als je zuvor, müssen diese jedoch auch auswerten, um Leads, Verkäufe und...
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    I-COM Summit Experience 2022

    June 6, 2022 12 AM

      On Location
      English
    Adverity is proud to be a Magnum Sponsor of the 2022 I-COM Summit Experience - an invitation-only gathering of the world’s marketing leaders. The 13th edition of the I-COM Summit Experience will take...
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    d3con 2022

    April 26, 2022 11 AM

      On Location
      Deutsch
    Adverity is a proud sponsor of d3con 2022, the largest conference tackling the future of digital advertising, taking place in Hamburg, April 26-27th 2022. This year our Platform Lead Christoph...
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    #DMWF Global 2022 - Diamond Sponsors

    June 23, 2022 12 AM

      On Location
      English
    Adverity is proud to be the Diamond Sponsor of #DMWF Global 2022, bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents.
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    In Digital Touch With Your Fanbase: Chancen und Herausforderungen für Marken

    May 5, 2022 6 PM

      Hybrid
      Deutsch
    Seien Sie live dabei, wenn die Experten von Hertha BSC und dem FC Bayern München exklusive Einblicke in die Welt der Fußballvereine gewähren und erläutern, welche Rolle einzelne Spieler beim Thema...
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    OMR Festival 2022

    May 17, 2022 12 AM

      On Location
      Deutsch
    Am 17. und 18. Mai ist es soweit: Das OMR Festival 2022 mit Expo, Masterclasses, Guided Tours, Side Events und vielen weiteren Highlights rund um die Digital-Business- und Marketing-Szene findet...
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    iProspect Drives Client Strategy with Predictive Analytics
    By employing Adverity's AI-powered analytics features, the team at iProspect Canada is now able to deliver valuable and proactive ad performance insights to a wide range of clients.
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    A 76ers' Data Intelligence Slam-Dunk
    Find out how HBSE and the Philadelphia 76ers are using diverse data sets acquired through Adverity and applying machine learning to improve ticket sales and increase revenue from sponsorships.
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    How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19
    When COVID-19 stalled operations for all of their clients, analytics consultancy AnalytixLive managed to reinvent their business with the help of Adverity.
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    Business Growth Through Data Integration Case Study: Cars.com
    Read how a leading online destination for car buyers managed to reduce data wrangling times from 160 to just 5 a week and uncover the real ROAS of their campaigns.
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    Transformed Campaign Data Reporting Case Study: Vodafone
    Read how a leading technology communications company transformed campaign reporting and reduced wasted time on creating reports by 75%.
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    Accelerating Marketing Data Intelligence in a Data-driven Agency
    How Mindshare Netherlands Optimized Data Integration & Client Reporting.
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    E-Commerce Growth through Automated Data Integration & Analytics
    Managing and Exploring All Data from One Central Location.
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    Automated Data Integration Case Study
    How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%.
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    Case Study UPC Switzerland
    Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting.
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    How Colgate-Palmolive Accelerated Ad Campaign Optimization
    After completely eliminating manual data processing with the help of Adverity, their data analysts were able to focus on uncovering brand new insights about ad campaign performance.
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    How Digital Media Company, Digilant, Is Delivering More Value in Less Time
    Instead of static reports, they now deliver dynamic reporting dashboards to clients, visualizing data from online and offline sources and providing a full, up-to-date overview of campaign performance.
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    Leading Agency Doubles on Campaign Efficiency by Creating a New View on Data
    To improve client reporting, Havas Middle East was looking for a way to integrate data from advertising platforms into an internally developed, client-facing solution, so they made Adverity an...
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    Case Study: Media Agency Reduces Time Spent on Creating Reports by 40%
    The team at Hotspex Media managed to make the ETL process seamless and faster, reduce time needed for reporting, and identify best performing campaigns.
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    Case Study: Sportswear Innovator Reaches Peak Digital Performance
    With the automated data integration through Adverity, ODLO managed to save time, improve operations, and foster data-driven decisions in their online business.
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    Case Study: No More Data Headaches at Mediahub
    A global media agency automated data integration and used the time and internal resources they saved with it to create innovative data-driven products that increase the value they offer to clients.
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    Automating and Streamlining Data Operations Case Study: IKEA
    Read how IKEA in Austria laid the foundation for upcoming business growth and transformation by improving data integration through using Adverity.
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    Data Integration & Visualization for Digital Marketing Consultancies
    Read how Digital Matter, a fast-growing performance marketing consultancy from New York, improved operational efficiency and client reporting through automating data acquisition.
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    Automated Data Provision for the Austrian National Tourist Office
    Harnessing Global Ambitions With the Power of Big Data.
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    Automated Data Integration for the Online Retail Industry
    Supporting Fashionette to Realize their Data-driven Goals.
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    Growing Performance Marketing Agency Achieves New Level of Reporting Automation
    Scaling existing client reporting was taking away too much time and resources at Collective Measures. Now they create 250+ reports automatically, and can onboard a client in just a day.
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    Global Analytics Team Saves 416 Hours a Year with Improved Data Transformations
    Shifting to Adverity as their new data integration platform has allowed the Analytics & CRO team at Infobip to save time and focus on analyzing the performance data of lead acquisition campaigns.
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    Marketing Reporting 101: Building the Ultimate Dashboard with SaaS KPIs
    In this eBook you will learn 21 key KPIs that will form the building blocks in your marketing reporting and how to develop the ultimate dashboard for your SaaS business.
  •  
    6 Key Steps to Fully Data-Driven Marketing in Telecoms
    Download this checklist and discover 6 features that will completely transform your marketing, moving it from inefficient work with siloed data towards a holistic overview of your marketing...
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    Augmented Analytics Checklist for a Proactive Data Approach
    A list of all the features and benefits that Augmented Analytics has to offer to help you in understanding data and optimizing your campaigns towards a higher ROI.
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    eCommerce Marketing Checklist for Successful, Data-driven Businesses
    A checklist that helps you to identify the most important features your eCommerce marketing intelligence solution should include to ease your daily struggles with data.
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    Augmented Analytics: What Is It and How Can It Transform Your Marketing
    Learn and how Augmented Analytics can help to you uncover data-driven insights and eliminate anomalies affecting the performance of your marketing campaigns.
  •  
    Marketing Analytics for Telecoms: A Comprehensive Guide to Secure Growth
    A useful guide for marketers working in the telecommunication industry on how to utilize all the benefits of marketing analytics and secure growth.
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    5 Ways How AI-Enabled Marketing Drives Business Growth
    Understand the role that artificial intelligence can play in maximizing your marketing efforts and how you can use augmented analytics to optimize and improve campaign results.
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    Justifying Opinion with Facts
    Why eCommerce Retailers Struggle with Data-driven Decision-making.
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    A Beginner's Guide to Marketing Data Analytics
    How to Aggregate Data and Why Quality Matters.
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    Strategic Playbook for Data-driven Agencies: Part One
    How Modern Advertising Agencies Can Benefit from Solving the Big Data Puzzle.
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    Strategic Playbook for Data-driven Agencies: Part Two
    The New Role of Marketing Analytics & Visualisation.
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    The Definitive Guide to ETL & Data Integration for Marketers
    The Backbone of Modern Marketing Data Analytics.
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    How to Use Smart Data to Deliver a Higher Marketing ROI
    Unlock the True Potential of Your Data With Data-Driven Marketing to Make Better Decisions.
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    The Impact of Artificial Intelligence in Marketing
    How Brands Use AI to Improve Marketing Campaigns.
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    The Comprehensive Guide to Marketing Reporting
    Tell Stories With Automated Dashboards & Visualization.
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    How to Choose the Best Marketing Analytics Software
    Why Software Plays a Critical Role in Marketing Analytics.
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    From Data to Insights - The Why, What, and How on Becoming Insight-driven
    What does it actually mean to be insights-driven and how does a company become one that is truly driven by insights derived from data? Read the report from our roundtable and get the answers from...
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    Reducing Customer Acquisition Cost with Data
    How to Maintain a Profitable E-Commerce Business.
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    Marketing Analytics State of Play 2022: Challenges and Priorities
    In our latest research on the current state of affairs in marketing analytics, we uncover the challenges and priorities analysts and marketers are facing, and how they can address them in 2022.
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    Marketing Analytics State of Play 2022: Data Capabilities and Aspirations
    In part two of the report, we explore how close to analytical maturity marketing teams truly are, and how these stumbling blocks could threaten marketing strategies for 2022.
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    The Total Economic Impact™ Of Adverity
    We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment companies may realize by deploying our data and analytics platform.
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    On the Road to Analytical Maturity in Marketing
    This is a guide for all marketers stuck with manual data operations, explaining in detail the five stages they need to go through on an enlightening journey to full analytical maturity.
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    Data, People, and Culture: The Evolving Role of the Modern CMO
    In April of 2022 we commissioned a survey of 300 CMOs from SMBs across the US, UK, and DACH region to find out how they see the role of the modern CMO evolving.
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    How to Shift Marketing Optimization to Become More Forward-Thinking

    May 10, 2022 11 AM

    Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to employ some new technologies to be able to predict...
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    In Digital Touch with Your Fanbase: How to Turn Customers into Fans

    May 3, 2022 1 PM

    Global brand loyalty is at the lowest level it's been in a long time. Building a fanbase has never been easy for brands, but a loyal customer base has rarely been as important as it is now.
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    5 New Skills The Modern Marketer Needs

    April 26, 2022 1 PM

    The role of the marketer is changing. Customers are increasingly calling for more channels - and according to McKinsey’s latest research, this goes for B2B customers too. So, the mountain of...
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    Data Vs Soulful Marketing: Finding The Balance

    April 19, 2022 1 AM

    Data is the absolute centerpiece of digital marketing in 2022. We are in an era where data fuels not only the digital marketing industry but much of the world around us.
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    Stay one step ahead with your marketing reporting

    April 14, 2022 11 AM

    Stay one step ahead – this slogan by Norwegian outdoor brand ODLO can be perfectly applied to so many different areas.
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    3 Ways Data is Changing The Role of the CMO

    April 12, 2022 1 PM

    Marketing is all about decisions. What creative is going to resonate most with my audience? What channels are going to perform best and where should I commit the most budget? Which regions should I...
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    From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman

    April 6, 2022 12 PM

    At this years’ IC Summits Marketing and Advertising Exchange (ICS MAX) in Atlanta Georgia, Adverity’s Director of North America, Dany Eid sat down with Jeff Coleman of Carter's, the leading brand of...
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    5 Reasons Agencies Need to be More Data Mature

    March 30, 2022 1 PM

    If you work in a marketing agency, then finding the time to understand and implement new martech can be tricky. It’s one of the things we hear agencies struggle with time and time again. 
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    How Martech is Leveling The Playing Field for SMEs

    March 22, 2022 12 PM

    Today’s marketers don't need millions of dollars, or a complex, enterprise-like tech stack to optimize budgets and improve performance. Martech has leveled the playing field. 
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    5 Reasons Every Marketing Analyst Needs Automated Data Integration

    March 15, 2022 1 PM

    Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier. 
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    The Great Resignation: Is Data Maturity The Answer?

    March 10, 2022 10 AM

    In the past 12 months or so, a steady stream of talented employees have been leaving their marketing teams for a fresh start somewhere new.
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    5 Reasons CMOs Need to Take the Data Revolution More Seriously

    March 3, 2022 3 PM

    How many CMOs do you think can measure ROI on their marketing spend? All of them? Surely most of them…
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    How Being More Data Mature Can Make Your Business More Resilient

    February 23, 2022 2 PM

    As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence that data-driven companies deliver better business...
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    3 Ways Data Automation Will Make Marketers’ Lives Easier

    February 16, 2022 3 PM

    Today’s marketers can’t afford to be afraid of data. The simple truth of the matter is that becoming more data-driven delivers better business performance.
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    4 Things We Learned at NRF 2022

    February 10, 2022 2 PM

    The National Retail Federation’s (NRF) Retail Big Show returned to New York City on January 16-18 2022 for the first time in two years — and our Adverity team was there too!
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    US Still Counts on Cookies, While UK and Germany Champion MMM

    February 8, 2022 2 PM

    Marketers across the UK, US, and Germany come up against different challenges when it comes to cookies, not least due to varying laws on data governance. So if you’re running an international...
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    Reality Check: Are Marketers as Analytically Mature as They Think?

    February 1, 2022 2 PM

    Modern marketing teams are feeling optimistic about their data maturity right now, with two-thirds identifying as analytically mature. Fantastic, right?
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    Are Marketers Aware of the Data Tools their Company Has?

    January 25, 2022 12 PM

    Something strange is going on in the world of marketing… Analysts say they have tons of advanced tech, but marketers don't seem to know about it. 
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    Modern Campaign Reporting at RTL Germany

    January 21, 2022 4 PM

    For some time now, marketers from all industries have been observing a phenomenon of our time: there is more content, channels, and end devices than ever before – and new platforms are constantly...
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    2022: Data Privacy Updates

    January 19, 2022 11 AM

    Nearly four years since the GDPR was passed and no marketer has been left unscathed by the endless parade of data privacy quizzes and refreshers. But beyond that, the impact of GDPR has been hard to...
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    Predictive Analytics Key Focus for 2022: But Are Marketing Teams Ready?

    January 12, 2022 2 PM

    According to our latest research, 61% of marketing teams aim to achieve predictive analytics in 2022. But are their martech stacks ready to take on this challenge? In this blog, we look at what...
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    2022 Marketing Predictions

    January 6, 2022 10 AM

    For many marketers, the new year is often a time of reflection. Identifying what went right and wrong last year, reviewing practices and potential technologies that may help them move forward, as...
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    Leading in Marketing: What 2021 brought, and what 2022 might have to offer

    December 22, 2021 12 PM

    Ever since we founded Adverity in 2015 we’ve experienced fast growth overall but 2021 was a challenging year, in almost every aspect. Not only did we hire no less than 200 new employees – thus more...
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    2021 Predictions Revisited

    December 16, 2021 2 PM

    In January this year, I was asked to provide a series of predictions for this year, given how tumultuous 2020 had been, this was a tricky exercise. However, as a certain sense of normality did seem...
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    Marketing Strengths and Challenges of the UK, US, and Germany Compared

    December 14, 2021 2 PM

    Marketers and analysts across the UK, US, and Germany share the same strategic priorities for 2022: to build and target their audience, and to deliver personalized content. However, there are some...
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    Does Data Have a Trust Problem?

    December 9, 2021 4 PM

    Last week, our CMO Harriet Durnford-Smith sat down with Little Black Book to discuss why marketers are no longer trusting their data, who is responsible for this distrust and how they can rebuild a...
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    Top 3 Data Challenges Facing the C-Suite in 2021

    December 2, 2021 1 PM

    It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and highlight...
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    Analysts Don’t Trust the Data that Drives Marketing Decisions

    November 23, 2021 2 PM

    The past few years we’ve heard the same refrain that data is the new oil. Any organization worth its salt has an infrastructure to get value out of its marketing data. But new research reveals that...
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    Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

    November 16, 2021 1 PM

    In our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting in the way? And how do the challenges faced by...
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    Personalized Content is Top Priority for Marketers in 2022

    November 9, 2021 3 PM

    As digital ad spend continues to grow, digital marketers face an increasingly saturated landscape. It’s not enough to shout loud, marketers need to target their audience in a more granular way.
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    Flying High or Lost Luggage? Top Trends in Travel Advertising

    November 3, 2021 4 PM

    Turbulence is nothing new for the travel industry, but with rapid changes in travelers’ needs and priorities due to COVID-19, advertisers have never had to ‘check in’ so many different preferences.
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    3 Ways Travel Brands Can Succeed in a Post COVID-19 World

    October 28, 2021 2 PM

    Travel has come a long way – and while we may not be living the 1950s dream of speeding through vacuum-powered tubes, the rate of change in the travel industry only seems to accelerate, with COVID-19...
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    What Marketers Need to Do Once the Holiday Season Is Over

    October 26, 2021 2 PM

    Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to do.
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    Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

    October 19, 2021 3 PM

    Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
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    How to Optimize Your eCommerce Plan for the Golden Quarter

    October 14, 2021 1 PM

    From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your eCommerce operations before the Golden Quarter.
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    Top 5 tips to get the most out of your marketing campaigns in the holiday season

    October 6, 2021 12 PM

    Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns on...
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    What is cohort analysis (and is it worth the challenge)?

    September 29, 2021 1 PM

    While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master it.
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    Is your retail business ready for the holiday season?

    September 22, 2021 2 PM

    The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few tips on how to catch up.
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    Why Cookie Deprecation is a Good Thing

    September 15, 2021 3 PM

    Adverity CMO, Harriet Durnford-Smith, on why the loss of third-party cookie data is a good thing for the marketing industry and how our strategy for marketing has evolved.
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    What’s New and Upcoming for Amazon Selling Partners

    September 9, 2021 4 PM

    The large community of Amazon sellers has been on alert since the eCommerce giant announced the deprecation of the MWS API. We explain here what the new Selling Partner API is all about and how you...
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    How to use shopify data to level up your eCommerce analytics

    September 2, 2021 5 PM

    As part of our video series on connectors and how to use them, we take a look at eCommerce platform Shopify to see how online sellers can best leverage Shopify data to gain new and interesting...
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    Top 3 barriers to insights-driven marketing (and how to overcome them)

    August 31, 2021 12 PM

    Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven business. While the...
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    Cars, COVID, and Cookies: How is automotive marketing changing?

    August 26, 2021 2 PM

    From cars to COVID to cookies, guest speakers Alex Holt (Cars.com) and Marc Castañe (Autoscount24) speak with Adverity’s Marija Traut about how the world of digital marketing in the automotive...
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    Top time-saving tools you need to boost productivity today

    August 24, 2021 12 PM

    Time is often described as the most valuable thing we have to spend. Hard to make, and all too easy to waste, time is something just about everyone wants to save.
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    Why data and analytics are a must-have for any successful business

    August 17, 2021 2 PM

    Following Adverity’s Series D funding announcement, CEO Alexander Igelsböck looks at why data and analytics are fast becoming the cornerstone of any successful business. Recently, I’m proud to say, ...
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    How to handle a perfect storm of COVID and cookies

    August 12, 2021 3 PM

    Principal Analyst at Forrester, Tina Moffett, provides 4 tactical actions you can take to adapt to the changes brought on by the COVID-19 pandemic and data shortage caused by third-party cookie...
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    How to build an insights-driven culture in your business

    August 10, 2021 1 PM

    Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the most from their data.
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    What is Marketing Mix Modelling and how can it help with attribution?

    August 4, 2021 3 PM

    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Marketing Mix Modeling (or in short MMM) and how it can enable marketers to...
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    What does ‘being insights-driven’ mean?

    July 28, 2021 11 AM

    Before realizing why being insights-driven is important for companies of all sizes, we need to understand what an organization needs to have in order to become (and remain) insights-driven. Here’s...
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    Why is being insights-driven crucial for business success?

    July 20, 2021 2 PM

    Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your business...
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    The Beginning of a Data Journey

    July 14, 2021 2 PM

    This is a story on how the world's leading destination management company turned the COVID-19 crisis into an opportunity to grow stronger, with the help of data.
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    Our Top Marketing Tools for 2021 and Beyond

    June 22, 2021 12 PM

    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 
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    Anywhere Operations - the Way to Future-Proof Your Marketing

    June 9, 2021 2 PM

    Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new ways of improving marketing results.
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    How to Enrich Your Marketing Dashboards with Proactive Insights

    June 2, 2021 12 PM

    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...
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    The Top 5 Marketing KPIs You Need to Start Tracking in H2

    May 19, 2021 12 PM

    Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts and improve outcomes.
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    The Practical Benefits of AI-Powered Analytics for Marketers

    May 13, 2021 12 PM

    You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your marketing data work for you.
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    How Much Should You Budget For Marketing In H2 2021?

    May 11, 2021 1 PM

    Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like the death of third-party cookies having a huge impact...
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    How does Attribution Change Without Third-Party Cookies?

    April 27, 2021 2 PM

    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
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    How to Find the Right Balance Between Brand and Performance Marketing?

    April 22, 2021 9 AM

    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
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    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    April 13, 2021 1 PM

    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
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    3 Tips on How to Tell a Good Story with Data Visualizations

    April 8, 2021 10 AM

    Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business growth.
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    5 Data-Driven Strategies for Improved Customer Retention

    April 1, 2021 2 PM

    Using data is a great way to drive sales and create loyal customers. It helps you figure out what clients like and gives them a reason to keep coming back to you.
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    7 Email Marketing Metrics for Calibrating Upcoming Campaigns

    March 25, 2021 12 PM

    As a marketer, sending out emails to subscribers and getting little to no positive results is disappointing. It can also be an indicator that it’s time to take a step back and assess the impact of...
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    3 Ways Sports Brands Can Use Data to Increase Audience Engagement

    March 18, 2021 5 PM

    Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your data, and keep on top despite the COVID-19 pandemic.
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    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    March 10, 2021 12 PM

    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for marketers?
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    4 Things We Hear Agencies are Struggling With

    March 4, 2021 4 PM

    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
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    4 Golden Rules for Dashboard Best Practice

    March 2, 2021 4 PM

    Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. In this blog post, Adverity’s Andy...
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    5 Key Post-COVID Learnings for Automotive Marketers

    February 25, 2021 4 PM

    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take...
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    7 Building Blocks of Good Data Governance

    February 23, 2021 4 PM

    In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the...
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    Top KPIs for News and Media Companies

    February 18, 2021 5 PM

    The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
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    The Difference Between AI and Predictive Analytics

    February 17, 2021 3 PM

    Once you have created your basic reports, using a combination of KPIs, the next logical step is to move towards more advanced data analysis techniques, like predictive analytics.
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    Data vs Metric vs KPI vs Report

    February 11, 2021 10 AM

    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
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    ETL –  What is it and How Do I Do it?

    February 10, 2021 9 AM

    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL.
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    WEBINAR: How to Avoid Headless Chicken Marketing

    February 3, 2021 11 AM

    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der Ceelen,...
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    Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

    February 1, 2021 4 PM

    The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing landscape, and how can media and entertainment...
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    How to Centralize Your eCommerce Data for Intelligent Insights

    January 27, 2021 10 AM

    Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million...
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    7 Changes Marketers Need To Look Out for in 2021

    January 18, 2021 1 PM

    After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.
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    5 Predictions for eCommerce in 2021

    January 13, 2021 12 PM

    Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions for 2021. After all, who could have foreseen that...
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    How to Embrace the Power of Proactive Analytics

    November 26, 2020 4 PM

    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    6 Things Marketers Can Do to Boost Website Performance

    November 19, 2020 11 AM

    Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn...
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    How to Get Ahead of the Competition with Data and Analytics

    November 11, 2020 4 PM

    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo...
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    The Customer Journey, Conversion Tracking and Attribution in 2021

    November 4, 2020 3 PM

    With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.
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    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    October 28, 2020 10 AM

    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
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    How Data Transformation Can Deliver Better Insights for SaaS Marketers

    October 21, 2020 10 AM

    Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by...
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    How to Map Out a Successful Q4 in Retail in a Year Like This

    October 15, 2020 2 PM

    The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers...
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    Using Data to Find Customers and Transform Your SaaS Marketing

    October 13, 2020 12 PM

    More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in...
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    Is Augmented Analytics the Ultimate Digital Marketing Tool?

    October 7, 2020 11 AM

    Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the tool that creates a complete picture.
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    Facebook Shortens the Default Attribution Window. What Happens Now?

    October 1, 2020 2 PM

    Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been...
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    How to Get From Data Silos to Automated Insights?

    September 30, 2020 10 AM

    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
  •  
    Harnessing Your Amazon Marketplace Data to Boost Store Performance

    September 9, 2020 12 PM

    Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of your online sales. Selling...
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    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    September 2, 2020 11 AM

    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges that...
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    4 Ways You Can Use Big Data to Improve Your Marketing

    August 26, 2020 2 PM

    Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.
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    10 Most Important Website Metrics for Marketing Managers

    August 19, 2020 10 AM

    Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial. Here...
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    7 Ways How Augmented Analytics Tools Can Help Marketing

    August 13, 2020 1 PM

    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
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    3 Key Marketing Analytics Features for Your Retail or eCommerce Business

    August 6, 2020 11 AM

    In a tough and ever-changing market, both traditional retailers and eCommerce companies need to continuously optimize their operations by using data-based insights. Here are the 3 most important...
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    New Augmented Analytics Features in the Adverity Platform

    July 31, 2020 2 PM

    We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six new features in our Augmented Analytics module,...
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    National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

    July 24, 2020 11 AM

    The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times,...
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    Why G2 Reviews Are Important to Us

    July 6, 2020 9 AM

    The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business decision-makers, especially with technology buys,...
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    Getting the Naming Conventions Right, with the Help of AI

    July 2, 2020 10 AM

    As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up with inaccurate reports...
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    10 Most Important Google Ads Metrics

    June 24, 2020 8 AM

    You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By tracking the right metrics, of course.
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    Case Study: Data Integration for Digital Marketing Consultancies

    June 17, 2020 9 AM

    Digital Matter is a fast-growing performance marketing consultancy, headquartered in New York City, with offices in San Francisco and Portland. As experts in managing and optimizing multi-channel...
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    Can Advertisers Use AI as an Engine for Growth?

    June 10, 2020 2 PM

    Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...
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    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    June 8, 2020 9 AM

    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
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    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    June 5, 2020 11 AM

    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...
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    Big Data Analytics Holds the Key to Reducing Customer Churn for Telecoms

    June 3, 2020 2 PM

    Analyzing customer data in an attempt to understand and prevent user churn is one of the top-level priorities of telecommunication companies. In such a tough market, having the right tool to execute...
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    What’s What on TikTok - A Basic Guide for Marketers

    May 28, 2020 4 PM

    As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. ...
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    A Smarter Approach to Naming Conventions

    May 20, 2020 11 AM

    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming Conventions,...
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    Integrating Data Through APIs as the First Step to Marketing Effectiveness

    May 15, 2020 3 PM

    Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We looked...
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    Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

    April 29, 2020 11 AM

    We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be.
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    Marketers in the Unknown: Where We Are and How to Move Further?

    April 24, 2020 1 PM

    The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...
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    8 Key Metrics for Your Performance Marketing Reports

    April 20, 2020 8 AM

    The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
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    Most Relevant KPIs for Your Mobile App and How to Track Them

    April 9, 2020 10 AM

    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app...
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    20 Chart Types You Can Use to Visualize Your Data

    April 1, 2020 6 PM

    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...
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    Is Relying on One Technology Provider Good for Your Agency’s Business?

    March 24, 2020 2 PM

    Combining different technologies into an effective agency work environment has never been easy. But if you manage to do it properly, you can offer an advanced level of service to your clients. Let’s...
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    A Whole New Adverity Experience

    March 20, 2020 8 AM

    Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed with productivity and ease-of-use in mind.
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    AI: Growth Tool or Gimmick for the Advertising Industry?

    February 11, 2020 9 AM

    In the search for “the next big thing”, agencies worldwide have been paying more attention to artificial intelligence. Could AI bring an opportunity for innovation and added-value delivery? If you...
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    How to Automatically Import Data into Google Analytics

    October 28, 2019 11 AM

    Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you face quite a challenge. This is why every type of...
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    Austrian National Tourist Office - Thinking Global

    September 24, 2019 10 AM

     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
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    Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)

    August 21, 2019 8 AM

    Have you ever wondered why your cost-per-conversion is always highest for your most recent results? Moreover, why – as if by magic – it continually decreases as time progresses? 
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    How Mindshare Netherlands Optimized Data Integration & Client Reporting

    July 24, 2019 1 PM

     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
  •  
    Amazon Web Services (AWS) Meetup at Adverity

    May 22, 2019 8 AM

    As a newly AWS competency status holder, it was a pleasure for us to host and sponsor the 12th AWS Meetup at our office in Vienna.
  •  
    Adverity Update: Announcing Nine New API Connectors

    May 16, 2019 12 PM

    Data integration for marketers should be as powerful and straightforward as possible. We believe marketers can only make sound decisions if they have access to all of their data. That’s why we’re...
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    How Modern E-commerce Businesses Use Data to Grow (New Research)

    May 2, 2019 10 AM

    We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research uncovered might surprise you. Though before we take a...
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    How to Defeat Data Chaos with Marketing Intelligence

    March 25, 2019 10 AM

    More and more executives I talk to raise concerns about data chaos in their organization.
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    Adverity Achieves AWS Digital Customer Experience Competency Certification

    March 8, 2019 9 AM

    Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.
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    Adverity Offering a New Home for Alooma Users

    February 27, 2019 4 PM

    In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in the industry.
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    5 Visualization Features to Make Your Dashboards Interactive

    February 4, 2019 2 PM

    I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data that provide valuable insights should be a priority.
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    6 Incredible Real-Life Examples of Data-Driven Marketing in Action

    January 31, 2019 2 PM

    Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI? Data offers us, marketers, a tremendous opportunity...
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    Is Big Data Putting an End to Creativity in Marketing?

    January 23, 2019 11 AM

    I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites.
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    Case Study: E-Commerce Growth Through Automated Data Integration & Analytics

    January 17, 2019 12 PM

    If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. reBuy is a reCommerce company based in Germany, founded...
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    Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

    December 18, 2018 2 PM

    A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep track of all your...
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    Crunching Data Is Not Enough. You Need to Be Telling Stories.

    December 14, 2018 8 AM

    Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be understood by colleagues and...
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    This is How Personalized Marketing Helps You Sell More

    December 6, 2018 12 PM

    Did you know? To even consider buying from you, today’s customers must feel as if you knew them personally.
  •  
    What is iPaaS? Here’s How it Will Shape Marketing in 2019

    November 30, 2018 11 AM

    I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all the latest lingo.
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    Conversion Tracking 2019: New Facebook Attribution vs Google

    November 13, 2018 1 PM

    I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.
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    Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

    November 8, 2018 8 AM

    We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.
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    Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

    October 25, 2018 11 AM

    Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it? Particularly since your efforts to increase...
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    How Marketing Dashboards Uncover Smart Insights and Boost ROI

    October 12, 2018 7 AM

    Hi, I am Nico and I just started a new job at Adverity as Content Manager.
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    How TV Attribution Will Impact Your ROI Measurement

    October 8, 2018 12 PM

    From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online shop traffic - and therefore on sales.
  •  
    7 Reasons Why You Should Stop Using Spreadsheets

    September 28, 2018 1 PM

    Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view is a hugely valuable resource. However, the number one...
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    Adverity Partners up with Tableau to Unleash the Power of Data

    September 27, 2018 8 AM

    We're very excited to announce our partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.
  •  
    Case Study UPC Switzerland: Increasing Efficiency Through Automated Marketing Analytics & Reporting

    September 21, 2018 9 AM

    Please note: this case study is also available in German. UPC Switzerland was the result of a merger of several cable network companies in 1994. The company has a workforce of over 1,400 employees...
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    Top 5 Data Integration Challenges Facing Marketing and Analytics Professionals

    September 12, 2018 11 AM

    Big data lives in a world of its own. It is messy, unstructured and constantly changing. To make use of it, marketing professionals need to leverage the power of data integration tools and get that...
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    The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

    September 5, 2018 12 PM

    There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us say that. It is true, though, and the more data...
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    How Data Transformation is Helping Analysts with Marketing Analytics

    August 28, 2018 8 AM

    With data growing bigger and bigger each day, marketers are finding it increasingly urgent to be able to transform it as quickly and easily as possible. Yet, as many soon realise, there is no ‘one...
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    Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

    August 21, 2018 2 PM

    If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel free to download our lovely white paper here.  ...
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    6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

    August 14, 2018 8 AM

    The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.
  •  
    ETL vs. ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

    August 2, 2018 1 PM

    Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.
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    Harness the Power of ETL to Boost Your Marketing Analytics

    July 19, 2018 8 AM

    There are a number of challenges with big data. It’s spread across different platforms and devices. What's more, it’s messy. Yes, you’re thinking what we’re thinking: That’s more than just one...
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    Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

    July 3, 2018 12 PM

    In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares and views. Such tools have...
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    Fashionette Case Study: Automated Data Integration in the Online Retail Industry

    June 25, 2018 2 PM

    If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Fashionette is a young German e-commerce company, which...
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    Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

    June 18, 2018 2 PM

    What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy? More likely than not, it’s all three at the same time.
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    Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

    May 16, 2018 1 PM

    We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.
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    Data Privacy: Why It Is Important and What Can (Ad) Companies Do to Maintain It?

    May 9, 2018 7 AM

    Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make sure...
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    There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

    May 8, 2018 12 PM

    Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.
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    'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

    April 30, 2018 3 PM

    Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a compelling...
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    Adverity Receives €3.2 Million Series A Funding to Further Accelerate its Growth

    April 20, 2018 9 AM

    We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove Capital Partners - a leading tech venture capitalist with...
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    Is the Chief Data Officer the New CMO?

    April 18, 2018 10 AM

    Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.
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    How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

    April 13, 2018 12 PM

    In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can...
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    Great Customer Experience Needs Great Tech

    April 10, 2018 11 AM

    The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized market segments and cater to the specific wants and...
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    Making it Easier to Connect All Your Data: Announcing 10 New API Connectors!

    April 6, 2018 8 AM

    As marketers are all too aware, combining previously isolated data streams to produce a comprehensive overview of your marketing activities is no easy feat. Fortunately, Adverity is on-hand to help...
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    Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

    March 26, 2018 1 PM

    It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn Campaign Manager are by far the most user-friendly...
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    Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

    March 14, 2018 9 AM

    In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before, according to findings by eMarketer. Mobile, too, played a...
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    Brand Safety: How Marketers are Shaping the Future of Responsible Advertising

    March 6, 2018 10 AM

    In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands alike, thus, need to make sure that the latter...
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    In 2018, Every Serious Marketer Needs To Become a Data Analyst

    February 27, 2018 4 PM

    Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling analytics. Today, with data growing  in size by the...
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    Download Ebook: Strategic Playbook for Data-Driven Advertising Agencies - Part One

    February 20, 2018 3 PM

    We're pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part guide for advertising agencies looking to modernise...
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    Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

    February 12, 2018 1 PM

    Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing...
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    Adverity Update: New API Connectors Added To Our Library

    February 6, 2018 2 PM

    Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers before you're able to create a meaningful report for...
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    Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

    January 25, 2018 10 AM

    Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the following the success story of our client MediaCom,...
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    Marketers Spend More on Analytics - Even Though their Budgets Decline

    January 17, 2018 8 AM

    The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and what is their impact on players in the industry?...
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    Why Data-driven Marketing Should Start with a Data Strategy

    January 9, 2018 9 AM

    As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data - and this data generates value for those platforms:...
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    Finishing 2017 on a High: Announcing New APIs to our Library

    December 18, 2017 2 PM

    Shiny New API Connectors We believe we have created the largest data source library available, equipped with hundreds of pre-configured API and file-based connectors. We're pleased to announce the...
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    Drowning in Your Marketing Data? It's Time for Some Housekeeping

    December 7, 2017 1 PM

    Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of...
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    Adverity Leverages the Most Important E-Commerce Data

    November 21, 2017 11 PM

    Please get in touch to learn how we can help you gathering all your relevant retail and e-commerce data from your favourite tools!
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    7 Features You'll Love About The New Adverity Insights

    November 15, 2017 4 PM

    Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming...
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    12 Important KPIs Every Marketer Should Be Measuring

    November 6, 2017 9 AM

    Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day - data that is transformed into insights, and insights that you...
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    New to Adverity: the Adobe Marketing Cloud API

    November 2, 2017 12 PM

    We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.
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    Why It’s Time to Stop Worrying About Your Marketing Reports

    October 24, 2017 8 AM

    Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else,...
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    7 Challenges of Your Data-Driven Marketing Strategy

    September 21, 2017 1 PM

    Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s hectic, and you love it. Yet, every now and again, having...
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    Why Too Many Companies Fail With Marketing Analytics

    September 7, 2017 12 PM

    In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential of marketing analytics. In fact, for many companies...
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    Why Data Quality Is Crucial For Your Day-to-Day Marketing

    August 30, 2017 8 AM

    You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really want, need and are willing to spend their money on is...
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    What Is ETL and Why Is It Key to Your Marketing Analytics?

    August 22, 2017 1 PM

    The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking: That’s more than just one challenge. But what if there was...
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    How Marketing Analytics Can Help You Achieve Your Business Goals

    August 14, 2017 1 PM

    If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you may have the feeling that pretty much everything about...
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    7 Frequently Asked Questions About Adverity - Answered!

    August 3, 2017 1 PM

    You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media and user-generated content, the sheer number of...
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    The Simple Reasons Why We Need APIs to Fuel the Digital Economy

    July 27, 2017 1 PM

    Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and blogs, social media and email newsletters. They build...
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    The Simple Reason Why Data Keeps Peace Between You & Your Client

    July 19, 2017 1 PM

    Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature has changed tremendously.
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    Why You Need More Than Just Big Data For Your Marketing Analytics

    July 12, 2017 1 PM

    Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.
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    Adverity Receives Investment From Speedinvest, aws Gründerfonds And 42cap

    July 7, 2017 1 PM

    Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap, we will be able to enhance our product features and tackle the...
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    A Clean Data Stack: The Foundation of Data-Driven Marketing

    July 3, 2017 1 PM

    In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their activities online. They interact with brands through social...
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    The Art of Data Integration: The Cornerstone of Today’s Marketing

    June 21, 2017 1 PM

    Marketing data is everywhere. It exists on various platforms, in large amounts, and is collected through an ever-growing number of tools and applications. And if that weren’t enough, it is also...
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    Marketing Data: Big, Diverse – And Highly Fragmented

    June 21, 2017 1 PM

    Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all, data is all around us. It is available in...
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    We Are Adverity - Your New Marketing Data Backbone

    June 21, 2017 1 PM

    Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap yourselves in and listen up.