Adverity Connect

Every marketing source, clean and ready to build on

Fresh, reliable data for your team and your AI agents, set up in a conversation and kept working as platforms change.

Book a demo See how to build on it

Pick a role

Connect AgentDatastreamsMonitors

MRConnect our TikTok and Amazon Ads accounts for Spain. Set them up like France.

Connect Agent

Searched your authorizations 6 accountsRead the France set-up 4 datastreams

Found 4 TikTok and 2 Amazon Ads accounts for Spain. I’ll copy France’s schedule, mapping and monitors.

Connect Agent

Plan ready: 6 datastreams, delivered to Snowflake. Nothing runs until you say so.

Create datastreamsChange the plan

Connect Agent

Spain is live. 13 months backfilled, every monitor passing.

SPAIN · NEW DATASTREAMS

Source	Accounts	Schedule	Status
TikTok Ads	4	Smart, daily	PlannedFetchingLive
Amazon Ads	2	Smart, daily	PlannedFetchingLive

Mapping Cost, clicks and conversions, as in France
Currency Converted to EUR
Monitors All four on, alerts to #data-quality
Destination Snowflake · MARKETING.ES

Saved as version 1 · created by the Connect Agent, approved by Maya

emea_paid_social.sql — marketing-analytics

EXPLORER

models

meta_ads_emea.sql

emea_paid_social.sql

tiktok_ads_emea.sql

sources.yml

1select date, channel, campaign,
2       sum(cost) as cost, sum(clicks) as clicks
3from {{ ref('meta_ads_emea') }}
4union all
5select date, 'pinterest', campaign, cost, clicks
6from {{ source('adverity', 'pinterest_ads_emea''pinterest_ads_emea') }}
7group by 1, 2, 3

⚠ Problems Source pinterest_ads_emea has no data yet

✓ Ran emea_paid_social 1,842 rows · Meta and Pinterest

2026-10-20	pinterest	EMEA_Autumn_DE	412.80
2026-10-20	meta	EMEA_Autumn_DE	1,906.40

AI AGENT

My EMEA model has no Pinterest data. Copy the APAC Pinterest datastream into EMEA, using the EMEA account.

adverity-mcp read_docs

Duplicating a datastream copies its columns, schedules and destinations

adverity-mcp workspace_search

Found EMEA

adverity-mcp datastream_search

Found Pinterest Ads · APAC

adverity-mcp authorization_search

1 Pinterest Ads account in EMEA

adverity-mcp datastream_write confirm: false

Preview: will create “Pinterest Ads · EMEA”, duplicated from APAC, delivered to Snowflake

Nothing has been written yet. Shall I create it and fetch the last 24 months?

Yes, go ahead.

Run tool? adverity-mcp · datastream_write confirm: true

AllowDeny

adverity-mcp datastream_write

Created “Pinterest Ads · EMEA”

adverity-mcp fetch_write

Fetch started for the last 24 months

· 20 minutes later ·

adverity-mcp fetch_search

Succeeded

Done. I re-ran your model, and Pinterest is in.

# data-quality

Slack

Adverity ConnectSun 22:40

Meta changed its API tonight, without notice. 3 datastreams are affected, and tonight’s purchase volume for Germany is down 41%.

Volume monitor · Meta Ads · DE, AT, CH

Adverity Connect22:41

I’ve held tonight’s load to Snowflake, so no report shows the drop.

Adverity Connect22:44

The cause: Meta renamed its purchase field. Proposed fix:

Map the new field to conversions
Re-fetch the last 3 days

Tested on the last 7 days · volumes back to baseline

ApproveShow the change

Priya22:46

Approved.

Mapping updated · version 31 · logged

Adverity Connect23:20

Re-fetched and delivered. All monitors passing. Monday’s reports are complete.

AskedDescribe what you need in plain language. No forms, no tickets.

Connect Agent

Trusted by leading brands and agencies

WHO IT’S FOR

For the people who keep the data flowing

Stop maintaining pipelines and start building on clean data.

Engineering time back, and one foundation every tool can use.

API changes stop being your problem.
Data engineer
“Every time a platform updates its API, something breaks and I have to fix it.”
Build from your own tools.
Analytics engineer
“I can only change our pipelines by clicking through a UI.”
Every platform, in the same shape.
Head of data
“We have twenty platforms, twenty schemas and one spreadsheet holding it all together.”
Through security first time.
Data platform owner
“Our marketing data is scattered across tools nobody governs.”

WHAT IT DOES

Your data turns up consistent, checked and on time

Adverity Connect collects, harmonizes, checks and delivers your marketing data. An agent sets it up, and keeps it running.

Data from every platform your teams use, brought in and looked after for you.

CONNECT AGENT

Describe what you need, and the agent sets it up

Tell the Adverity Connect Agent what you need. It finds your accounts, configures the datastreams and copies the set-up that already works.

From new account to first data in one conversation
Reuses your schedules, mappings and monitors
Nothing runs until you approve the plan

CONNECTORS

Connect once, and we keep it working

No scripts to fix and no pipelines to babysit. Our 600+ connectors move to each new platform API version before the old one retires.

New connectors and updates every month, as new channels appear
Fresh data on the schedule you choose, with as much history as each platform allows
Add any other source through its API, from files, or with your own connector

AI- and analytics-ready data, without burning tokens later on.

TRANSFORM AND HARMONIZE

Unified data based on your rules

Create, define and apply transformation rules that enforce good data hygiene before it hits the warehouse.

Describe a transformation in plain English and the Adverity Connect Agent applies it, in the app or through MCP
Full data lineage and version control so you can trace all changes
No-code tools for marketers, Python and dbt for engineers

MONITOR

The alert comes before the report does

Problems are caught before anyone sees a wrong number, thanks to automated pipeline monitoring.

Stop bad data loading when a check fails
Alerts reach the right people in Slack, Teams or email, or your own tools through webhooks
Add your own rules on top of the built-in checks

Your data reaches every tool that needs it, with every change on record.

DESTINATIONS

Set it up once, and use it everywhere

No duplicate pipelines for each tool. One datastream sends the same data to your warehouse, cloud storage, BI tools and ad platforms, across 40+ destinations.

Your data lands in your own warehouse or Adverity-managed hosting
No data storage lock-in
Add a new destination without rebuilding the pipeline

GOVERN

Every brand, market and client gets its own space

Teams see what they need and nothing else, because workspaces mirror how your organization is set up.

Nest workspaces without limit, each with its own warehouse if you want one
Set permissions with ready-made or custom roles, and sign in with single sign-on
See what changed and who made it, whether a person, the API or an agent

FOR BUILDERS

Built to be built on

Everything in the app is in the API. Developers and data engineers, and the agents they use, can find Adverity Connect, learn it and put it to work.

MCP server
Manage datastreams from the AI tools you already use. Listed in Claude and ChatGPT, and every write asks first.
Adverity Connect API
Build, update and audit anything through the same API the app runs on.
dbt Projects
Bring your dbt models. Run your dbt projects from Git on a schedule, or right after new data loads.
Version control
Roll back any change. Every datastream change is saved as a version to compare and review.
Docs for agents
Agents get up to speed on their own, with LLM-ready docs for Claude Code and others.
Transformations in MCP
Ask for a transformation in plain language, from any MCP client.

Also works in n8n, Make and your own MCP clients, and runs read-only SQL on your warehouse.

Example: Claude Code

# Add Adverity Connect to Claude Code

$ claude mcp add --transport http adverity-mcp https://mcp.eu.adverity.com/mcp

$ claude mcp login adverity-mcp

$ claude

❋ Welcome to Claude Code

> Show me all failed datastreams and any connections that are no longer authorized.

⏺ adverity-mcp - datastream_search (MCP)(status: "failed")

⎿ 2 failed datastreams

⏺ adverity-mcp - error_search (MCP)(state: "active")

⎿ 2 active errors

⏺ adverity-mcp - authorization_search (MCP)(authorized: false)

⎿ 1 connection needs re-authorizing

⏺ 2 datastreams failed: Criteo FR (timeout) and TikTok UK. TikTok UK’s connection has expired. Want me to send a re-authorization link?

Works the same in other MCP clients, such as Cursor, VS Code and ChatGPT.

THE DETAIL

What it connects, and where it delivers

Run it from

The appAdverity Connect Agent Claude

Any MCP client

The app, the Adverity Connect Agent, or the AI tools your team already uses.

Collects from

600+ sourcesAny APIFiles and SFTP

Every ad platform, CRM, analytics and ecommerce source, refreshed on the schedule you choose.

Delivers to

40+ destinations

Your warehouse, cloud storage, BI tools and ad platforms, all from one datastream.

Build on it

MCP serverAdverity Connect API

Developers and their AI agents can control it directly and add their own connectors.

RESULTS

When your data just works

25%lower infrastructure costs

Fewer duplicate datastreams, and AI agents running on the MCP server.

Brand · Read the story

2 weeksto integrate a new platform

Integrations that used to take up to a year.

Agency · Read the story

70%faster time to value

Better data, faster, with stronger customer data protection.

Brand · Read the story

1central data lake for every campaign

Consistent data for every team that needs it.

Brand · Read the story

130data sources in one place

Data shared with every department that needs it.

Brand · Read the story

400+ hourssaved a year on manual reporting

Work that used to take three full-time people.

Brand · Read the story

Hoursto onboard a new client, not weeks

Connector templates set up once and reused.

Agency · Read the story

0data engineers needed to add a connection

The team stopped maintaining its own APIs.

Agency · Read the story

We can focus on the bigger challenges now because we no longer worry about how to move data from point A to B.
Mike ForstSenior Technical Product Manager, The Goodway Group

92% of G2 reviewers rate Adverity 4 stars or above.

SECURITY

Governed from source to destination

Clear your security review with enterprise controls on every datastream.

CertifiedISO 27001, SOC 2 Type 2 and DORA
Your regionEU and US hosting, routed per workspace
Pseudonymized in the pipelinePersonal data masked, field by field
No training on your dataAI features see column names, never rows
Full audit trailEvery change, by person, API or agent
Enterprise sign-inSAML SSO and enforced MFA

Security and compliance

BETTER TOGETHER

Adverity Connect builds the foundation, and Adverity Atlas puts it to work

Each works on its own, and together they do more than either can alone.

All your spend, from the start
Adverity Atlas starts from clean data, including TV, out-of-home and agency fees.
Every change checked
The effect of every change in your ad platforms is checked automatically, because the results come straight back.
Gaps filled as they appear
When an answer is missing a source, the Adverity Connect Agent can add it.
Any number traceable to its source
Any answer can be traced back to the original platform, and you’re told when data is late or held back.

See how they work together

FAQ

Questions, answered

Still have a question? Ask it in a demo.

Book a demo

What is Adverity Connect?

Adverity Connect is the data foundation for enterprise marketing. It brings in data from every channel, online and offline, through 600+ prebuilt connectors and custom sources, then harmonizes it, checks it and delivers it to your own warehouse or Adverity-managed hosting, with no pipelines to maintain. The Adverity Connect Agent sets it up in plain language and keeps it running as platforms change, so teams spend their time using data, not fixing it.

Who is Adverity Connect for?

Adverity Connect is for data teams who want marketing data handled without maintaining pipelines, and marketing ops and agency teams who need new sources live without waiting for engineering. Enterprise brands and agencies use it to run hundreds of accounts across brands, markets and clients.

What is the Adverity Connect Agent?

The Adverity Connect Agent is an agent inside Adverity Connect that sets up data for you. Describe what you need in plain language, and it finds the accounts, configures the datastreams, schedules, mappings and monitors, and shows you the plan. Nothing runs until you approve it, and every change is saved as a version.

Can we use Adverity Connect from Claude, ChatGPT or our own code?

Yes. The Adverity MCP server is listed in Claude and ChatGPT, so you can create, change and check datastreams from the AI tools you already use, with a confirmation before every write. The Adverity Connect API covers every workspace, datastream, transformation and destination, and Web Connect connects any API that has no ready-made connector.

How does Adverity Connect deal with API updates?

Adverity moves every connector to new API versions before old ones are retired, so your datastreams keep running. Schema changes are absorbed for you too. AI monitoring watches every connector for upstream changes, and the four built-in monitors check duplication, volume, timeliness and schema on every fetch. When a check fails, you can hold the load so bad data never reaches your products or reports.

Where can I send data with Adverity?

You can send data wherever you need it with Adverity, and it stays yours. Deliver to your own warehouse, such as Snowflake, BigQuery, Databricks or Redshift, or to Adverity-managed hosting. One datastream can feed your warehouse, cloud storage, BI tools and ad platforms at the same time.

Does Adverity Connect require Adverity Atlas?

No. Adverity Connect works on its own and delivers your data to the tools you already use, and Adverity Atlas works on its own too. Using both brings four advantages. Adverity Atlas starts from complete, harmonized spend, including TV, out-of-home and agency fees. It checks the effect of every change it makes on its own, because Adverity Connect brings the results straight back. When an answer is missing a source, the Adverity Connect Agent can add it. And because Adverity Atlas can see through Adverity Connect, it can trace any number back to the platform it came from, and it tells you when data is late or held back. See how they work together

How long does it take to get started with Adverity Connect?

Adverity Connect is live within days, with a dedicated account manager. Once you’re live, the Adverity Connect Agent adds new sources in a conversation.

What happened to Adverity Data and Adverity Intelligence?

They were brought together as Adverity Connect in May 2026. Adverity Connect includes everything that was in both products.

Bring clean data in, and build anything on it

See Adverity Connect on your own sources.

Book a demo

Every marketing source, clean and ready to build on

For the people who keep the data flowing

Stop maintaining pipelines and start building on clean data.

API changes stop being your problem.

Build from your own tools.

Every platform, in the same shape.

Through security first time.

Every brand and market, in one consistent view.

Every market reports the same way.

New channels live without the engineering queue.

All your spend in one place, agencies included.

A set-up your IT team will sign off.

Win the client on Monday and have their data live by Friday.

Every new client set up the same way.

Every client’s data kept separate.

Find the problem before the client does.

More clients for every person on the team.

Your data turns up consistent, checked and on time