Make your marketingmarketingpaid searchTVretail mediaout-of-homepaid socialpaid search
spend work harder

Adverity is a marketing intelligence company that makes marketing data trusted and AI-ready for enterprise brands and agencies. It has two products that work on their own or together: Adverity Atlas makes marketing AI trustworthy, and Adverity Connect makes sure it runs on complete, current data.

Hundreds of enterprise brands and agencies use Adverity, from IKEA, Barilla and Vodafone to Mediahub and Wavemaker. Brands use it to put budget where it pays. Agencies use it to add value and prove what’s working for every client.

The marketing knowledge layer sits between your marketing data and the AI working on it, and makes sure the AI gets marketing data right. It gives AI six things: definitions, so every metric has one definition across platforms and finance; business context, so answers reflect your goals and targets; marketing know-how about how each channel really behaves; memory of what you tested and what happened; guardrails, so you set what it sees and changes; and actions, so agents do the work inside your ad platforms and tools, with sign-off you control. Adverity Atlas builds the only marketing knowledge layer made for enterprise marketing, drawing on experience across $80 billion in enterprise ad spend.

Yes, when it knows your business. Every answer from Adverity Atlas shows its working, down to the query and source. You decide what it can change on its own, and every action is logged.