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Customer

BairesDev

Industry

Technology

Company size

Medium

Region

North America

Through partnering with Adverity, BairesDev is cutting down time spent on data processing, improving segmentation, and uncovering more timely data insights on their audience to make more strategic targeting decisions.

Background

Founded in Buenos Aires in 2009, BairesDev is a leading software development company partnering with technology leaders to scale their teams and meet their business challenges through providing offshore software development. BairesDev provides timely, responsive, and highly skilled developers with the goal of finding the best technical talent for their clients around the world.

Key results achieved by BairesDev

Increased data reliability

BairesDev Increased audience match rate accuracy from 50-60% to 80-90% on LinkedIn with comprehensive overview of cross-channel data automatically standardizing data under unified naming conventions.

35+ hours saved a month

The team saved time on manual processes and maximized resources for BairesDev.

Optimized ad spend

They decreased their cost per acquisition (CPA) by 25% by increasing efficiency of data collection and transformation to improve audience targeting.

" Adverity's team understands the challenges faced by digital advertising and provides tools and solutions that data-driven advertisers can use to tackle these challenges"

Blair de Jong

Associate Director, Paid Growth & Operations, BairesDev

Challenge

BairesDev was looking to measure and optimize marketing activities to make budget decisions backed by data.Their goal was to accelerate lead generation by analyzing customer behavior on LinkedIn. 


In order to make data-driven decisions, they sought to understand which audiences to target and how to measure sales pipeline activities impacted by online ad campaigns on events that occurred offline or other disconnected digital platforms. Piece by piece, their team manually imported and exported data into CSV files to put together a comprehensive view of the impact of their marketing activities. Not only did this lead to long processing times, but it also opened BairesDev’s data up to human error. This meant that opportunities were being missed, as data wasn’t as reliable and up-to-date as it needed to be for decision-making. In the quest for a higher return on investment of ad spend, automation became a necessity to make timely, data-driven business decisions.

Solution

While exploring other solutions to their data challenges, BairesDev was looking for a partner to support them in custom audience targeting and offline conversions on LinkedIn (a beta product at the time). LinkedIn recommended their partner, Adverity, and BairesDev started a trial shortly after which far exceeded their expectations. BairesDev worked closely with professional support from Adverity to understand and work through their challenges. Adverity lent its resources to solving complex use cases and implementing a data collection and transformation solution that led BairesDev to success.

 “Adverity's team understands the challenges faced by digital advertising and provides tools and solutions that data-driven advertisers can use to tackle these challenges” says Blair de Jong, Associate Director, Paid Growth & Operations

By automating data collection, transformation, and eliminating manual processes, BairesDev is able to provide real-time insights as well as a comprehensive understanding of advertising performance at any time, without wasting time on manual data collection and transformation. Not only have they gained access to a comprehensive view of their advertising performance, but they also have a dedicated partner who understands their challenges.

Impact

Through partnering with Adverity, BairesDev is cutting down time spent on data processing, improving segmentation, and uncovering more timely data insights on their audience to make more strategic targeting decisions.


The impact since adopting Adverity includes: 

  • Decrease in cost per acquisition (CPA) by 25%
  • 35+ hours saved on data management per month
  • Increased audience match rate accuracy from 50-60% to 80-90% on LinkedIn
After successfully onboarding with Adverity, the team now has access to much more detailed information about their ad performance and audience with real-time data. This has helped create new pipelines for the business and allowed the team to devote more resources to strategy by eliminating manual processes and automating reporting. By saving time and gaining comprehensive insights on their ad activities, BairesDev can use its data with confidence and make data-driven decisions with a reliable tool designed for the team to measure success.

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