Case study

How BairesDev increased data reliability and stretched its marketing budget further

Industry: Technology and Telecoms
Company size: Medium
Region: North America

Key results achieved by BairesDev

Increased data reliabilityBairesDev Increased audience match rate accuracy from 50-60% to 80-90% on LinkedIn with comprehensive overview of cross-channel data automatically standardizing data under unified naming conventions.
35+ hours saved a monthThe team saved time on manual processes and maximized resources for BairesDev.
Optimized ad spendThey decreased their cost per acquisition (CPA) by 25% by increasing efficiency of data collection and transformation to improve audience targeting.

Challenges

BairesDev was looking to measure and optimize marketing activities to make budget decisions backed by data.Their goal was to accelerate lead generation by analyzing customer behavior on LinkedIn.

In order to make data-driven decisions, they sought to understand which audiences to target and how to measure sales pipeline activities impacted by online ad campaigns on events that occurred offline or other disconnected digital platforms. Piece by piece, their team manually imported and exported data into CSV files to put together a comprehensive view of the impact of their marketing activities. Not only did this lead to long processing times, but it also opened BairesDev’s data up to human error. This meant that opportunities were being missed, as data wasn’t as reliable and up-to-date as it needed to be for decision-making. In the quest for a higher return on investment of ad spend, automation became a necessity to make timely, data-driven business decisions.

Adverity’s impact

Through partnering with Adverity, BairesDev is cutting down time spent on data processing, improving segmentation, and uncovering more timely data insights on their audience to make more strategic targeting decisions.

The impact since adopting Adverity includes:

Decrease in cost per acquisition (CPA) by 25%
35+ hours saved on data management per month
Increased audience match rate accuracy from 50-60% to 80-90% on LinkedIn

After successfully onboarding with Adverity, the team now has access to much more detailed information about their ad performance and audience with real-time data. This has helped create new pipelines for the business and allowed the team to devote more resources to strategy by eliminating manual processes and automating reporting. By saving time and gaining comprehensive insights on their ad activities, BairesDev can use its data with confidence and make data-driven decisions with a reliable tool designed for the team to measure success.