Case studies / How BairesDev increased data reliability and stretched its marketing budget further
How BairesDev increased data reliability and stretched its marketing budget further
Customer
BairesDev
Industry
Technology
Company size
Medium
Region
North America
Through partnering with Adverity, BairesDev is cutting down time spent on data processing, improving segmentation, and uncovering more timely data insights on their audience to make more strategic targeting decisions.
Background
Founded in Buenos Aires in 2009, BairesDev is a leading software development company partnering with technology leaders to scale their teams and meet their business challenges through providing offshore software development. BairesDev provides timely, responsive, and highly skilled developers with the goal of finding the best technical talent for their clients around the world.
Key results achieved by BairesDev
Increased data reliability
BairesDev Increased audience match rate accuracy from 50-60% to 80-90% on LinkedIn with comprehensive overview of cross-channel data automatically standardizing data under unified naming conventions.
35+ hours saved a month
The team saved time on manual processes and maximized resources for BairesDev.
Optimized ad spend
They decreased their cost per acquisition (CPA) by 25% by increasing efficiency of data collection and transformation to improve audience targeting.
" Adverity's team understands the challenges faced by digital advertising and provides tools and solutions that data-driven advertisers can use to tackle these challenges"
Associate Director, Paid Growth & Operations, BairesDev
Challenge
BairesDev was looking to measure and optimize marketing activities to make budget decisions backed by data.Their goal was to accelerate lead generation by analyzing customer behavior on LinkedIn.
In order to make data-driven decisions, they sought to understand which audiences to target and how to measure sales pipeline activities impacted by online ad campaigns on events that occurred offline or other disconnected digital platforms. Piece by piece, their team manually imported and exported data into CSV files to put together a comprehensive view of the impact of their marketing activities. Not only did this lead to long processing times, but it also opened BairesDev’s data up to human error. This meant that opportunities were being missed, as data wasn’t as reliable and up-to-date as it needed to be for decision-making. In the quest for a higher return on investment of ad spend, automation became a necessity to make timely, data-driven business decisions.
Solution
“Adverity's team understands the challenges faced by digital advertising and provides tools and solutions that data-driven advertisers can use to tackle these challenges” says Blair de Jong, Associate Director, Paid Growth & Operations
By automating data collection, transformation, and eliminating manual processes, BairesDev is able to provide real-time insights as well as a comprehensive understanding of advertising performance at any time, without wasting time on manual data collection and transformation. Not only have they gained access to a comprehensive view of their advertising performance, but they also have a dedicated partner who understands their challenges.
Impact
Through partnering with Adverity, BairesDev is cutting down time spent on data processing, improving segmentation, and uncovering more timely data insights on their audience to make more strategic targeting decisions.
The impact since adopting Adverity includes:
- Decrease in cost per acquisition (CPA) by 25%
- 35+ hours saved on data management per month
- Increased audience match rate accuracy from 50-60% to 80-90% on LinkedIn
Make insights-driven decisions faster and easier!
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