Gaining a competitive edge with centralized data
Industry
Media and Entertainment
Company size
Small
Region
EMEA
Key results achieved by Liberty International Tourism Group
One platform
A central solution combined and analyzed data to uncover the right insights at the push of a button.
Advanced alignment
Stakeholders quickly aligned on a unified approach for establishing new key performance indicators (KPIs) brought on by the pandemic.
Automation
Eliminate manual, error-prone processes and improve productivity.
Challenges
Travel destination company, Liberty International Tourism Group (LITG), knew they needed a better way to manage huge amounts of data. The data team had to process and handle the data manually, which required time and effort before it could become usable. Also, the data was siloed and difficult for departments across the organization to fully access, making the analysis from various datasets a burdensome process.
Then, the pandemic completely shut down travel, causing LITG to lose sales and forcing the group to shift focus on brand new metrics brought on by the crisis. The company used it as an opportunity to find a solution that would increase efficiency and eliminate costly, labor-intensive data processes.
"A big advantage with Adverity was the support. We didn't just get a provider in Adverity, we got a new team member and that's how we know we made the right decision."
Head of Controlling & Internal Audits, Liberty International Tourism Group
Adverity's impact
Having one platform to automate, combine, and analyze the data from multiple sources provided the team with a newfound freedom. No longer burdened by manual data processes, the group shifted their attention to projects that drove core business expansion and growth. The data was also more accurate and less prone to errors due to Adverity’s automation, reminder systems, and notifications.
Adverity’s sophisticated platform enabled them to reach decisions quickly to meet market demands brought on by the pandemic and address new metrics, bolstering LITG’s competitive advantage in an uncertain time. With each stakeholder equipped to access crucial insights at their fingertips drove stronger KPI and goal alignment—and a milestone moment in LITG’s business.
Find out more about how Adverity can help you today.
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