Gaining a competitive edge with centralized data

Travel destination company, Liberty International Tourism Group (LITG), knew they needed a better way to manage huge amounts of data. The data team had to process and handle the data manually, which required time and effort before it could become usable. Also, the data was siloed and difficult for departments across the organization to fully access, making the analysis from various datasets a burdensome process.

Then, the pandemic completely shut down travel, causing LITG to lose sales and forcing the group to shift focus on brand new metrics brought on by the crisis. The company used it as an opportunity to find a solution that would increase efficiency and eliminate costly, labor-intensive data processes.

Having one platform to automate, combine, and analyze the data from multiple sources provided the team with a newfound freedom. No longer burdened by manual data processes, the group shifted their attention to projects that drove core business expansion and growth. The data was also more accurate and less prone to errors due to Adverity’s automation, reminder systems, and notifications.

Adverity’s sophisticated platform enabled them to reach decisions quickly to meet market demands brought on by the pandemic and address new metrics, bolstering LITG’s competitive advantage in an uncertain time. With each stakeholder equipped to access crucial insights at their fingertips drove stronger KPI and goal alignment—and a milestone moment in LITG’s business.