Accord increases data confidence and value to clients with a single tool
Industry
Agencies
Company size
Medium
Region
EMEA
Destinations
Microsoft Azure
Key results achieved by Accord
Less reliance on data engineers
Teams can now set up data connections with no involvement from data engineers.
Data confidence increased
Data does not have to be sense-checked in a secondary location.
More value added to clients
Teams can now pull data at any level of granularity to pro-actively uncover new insights – quickly and easily.
Challenges
Accord was faced with the constant need to monitor the accuracy of their data pipelines, which relied heavily on bespoke APIs, resulting in time-consuming tasks to maintain, test and build new connections.
Therefore, an automated best-in-class solution was required in order to provide their clients with accurate, reliable, and secure data that would influence business performance and allow their clients to make better insight-driven decisions.
"With our platform LOOP we struggled with maintaining the breadth of APIs, whereas with Adverity it is automated, offering us a rounded proposition, keeping Accord on top of the fast-paced and ever-changing digital landscape."
Head of Performance, Accord
Adverity's impact
Since partnering with Adverity, Accord is now able to prioritise its time on analysing data insights rather than the maintenance of APIs - providing their clients with a single view of performance rather than from multiple sources, which was previously over complex and time consuming.
Savings highlights include:
- 20 hours per month building and maintaining data pipelines.
- 50% saving on data troubleshooting timings.
- 80% saving on dashboard build timings (new and updates).
- Reinvesting circa 100 hours a month into developing their long-term data strategy.
Adverity now integrates and powers Accord’s existing tool for internal visualisation, LOOP, which previously integrated with a solution that provided automated dashboards. Since adopting Adverity, dashboards in LOOP are now more intuitive and visual – delivering insightful and accurate metrics that drive optimisation and performance for their clients. Accord’s client, Ambassador Cruise Line, said, “The data insights that Accord provides help us maximise ROI and make the right decisions when balancing investment between offline and digital media.” Gordon Nardini, Chief Marketing Officer, Ambassador Cruise Line.
In addition, combined with flexible export options, Adverity powers LOOP to enable internal stakeholders to digest their marketing data at the desired frequency, level of detail and format. Meeting the needs of strategy and client-facing teams has provided better cross-functional collaboration.
Find out more about how Adverity can help you today.
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