Data Automation Elevates Campaign Performance for Austrian National Tourist Office
Industry
Media and Entertainment
Company size
Medium
Region
EMEA
Destinations
Microsoft Azure
Power BI
Key results achieved by Austrian National Tourist Office
Reduced operating expenses
Data automation absolved ANTO’s team from manual gathering and analyzation
Greater flexibility
Prompt campaign and budget decisions based on real-time data
Supercharged analyzation
High quality data powered better visualizations
Challenges
"To make our marketing more agile and transparent, we opted for Adverity's automated data provision solution, which has really exceeded our expectations."
Data Analyst, Austrian National Tourist Office
Adverity's impact
Intelligent data automation maximized accessibility and workflow for ANTO’s team, allowing for speedier interpretations and time savings. By removing iterative tasks, ANTO reduced resource expenses while utilizing employee time more effectively to ensure team members delivered their best work. The group could now efficiently analyze cross-channel data based on predefined criteria and benchmarks. Data automation also accelerated reporting, allowing them to go deep on specific campaigns through easy-to-understand KPI reports.
No longer compromised by manual tasks such as data discovery, preparation, and maintenance, ANTO employees were better able to maintain consistent, quality work. Using complete data meant they could make corrections on the fly and refine decisions. With a more simplified approach to handle big data, ANTO’s different departments were able to move in the same direction—saving money, time, and producing better outcomes.
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