Trusted by data and marketing teams across the globe
Does any of this sound familiar?
“There's so much complexity in marketing data, we need an efficient way for cross-functional teams to collaborate.”
“It’s a thankless task to manage and maintain so many ever-changing marketing API integrations.”
“Any tool we use has to integrate with our existing tech stack or we just create new silos.”
Why IT and Engineers love Adverity
Without Adverity:
- Time-sensitive API maintenance
- Endless bottlenecks from marketing data tickets sitting with IT or engineers
- Data access and control issues
With Adverity:
- Reliable marketing data integration pipelines
- High-quality data managed by the marketing team
- Controlled, democratized access to data
Introducing Adverity, the integrated data platform
Fewer tickets for you, more autonomy for them
- Allow less technical users to run their day-to-day data operations without raising data requests
- Create preview or test environments to limit risk and avoid disruptions to live data pipelines
- Save time by letting marketers apply their knowledge of marketing data to the data integration process directly
Eliminate time spent on API maintenance
- Access a library of highly reliable API connectors
- Scale rapidly with powerful, multi-account fetching and straightforward data backfilling
- Utilize file, SFTP, and universal connectors for non-API sources to connect to any data source you need
How much will it cost to build my own data pipelines?
If you're planning on building your own data pipeline solution, it's crucial to be aware of the sorts of costs that might be involved. This calculator provides a very rough estimate based on the number of data sources you need to connect with and the salaries of required in-house staff (based on USA averages).
Eliminate data silos
- Unlock self-serve data access from BI tools such as Power BI, Looker, and Tableau which syncs with Adverity storage directly
- Load data to warehouses, analytics tools, and more - with or without transformations or data modeling beforehand
- We offer worldwide and on-premise hosting, as well as bring-your-own-storage options for Snowflake and Google BigQuery warehouse users
With the multitude of marketing campaigns we carry out at Vodafone each year, excellent management is essential - not only for the success of each campaign but also for its efficient implementation and analysis... That's why it was of the utmost importance to not only bring management in-house but also to optimize the data quality and the quality of the resulting analyses. Thanks to our collaboration with partners such as Adverity and AWS, we are now able to do exactly that - and still save massively on costs.
Adverity enabled us to free up a lot of time and focus on actually looking into the data, analyzing the data, and trying to identify opportunities, trends, and anomalies.
At Barilla we measure thanks to Adverity, metrics in near or real time – a pulse check of success. Weekly, we measure more top level KPIs, uncovering our impact. Long-term, our in-house tools reveal the impact on performance and equity. Adverity, our vital ally, ensures every move counts, adapting on the fly.








