MediaCom scales data integration for breakthroughs in reducing manual tasks by 75%
Industry
Agencies
Company size
Large
Region
EMEA
Key results achieved by Mediacom
75% reduction in manual time spent on data integration and client reports
No more switching between multiple accounts to access data
Always up-to-date BI data stack for all clients and sources
Challenges
"Adverity helped us improve our big data needs by providing cleaned and harmonized data in a very transparent way. This was a huge spark in our productivity"
Global Data Solutions Manager, Mediacom
Adverity's impact
With Adverity, MediaCom experienced a 75% reduction in manual routines spent on client reporting and keeping up with ever-changing APIs. Automation enabled the team to stop switching between multiple accounts to access data. They quickly established an integrated data set for new clients with an updated BI data stack always ready. They’re able to approach the data with a more strategic mindset and their analysts can now make new data discoveries. All of these efforts fueled better innovations for clients as well as delivered subtle optimizations for quick wins.
Data transparency and improved workflow along the data supply chain established an ideal working environment for MediaCom’s staff. More accessible data bolstered communication, collaboration, and processes for both the agency’s internal teams and clients. A single source of truth for reporting, visualization, data science, and econometric modeling gave MediaCom the assurance they needed to make evidence-based decisions. This fresh way to tap into intelligent data enabled the group to issue client reports quickly and accurately while better understanding user behavior.
Find out more about how Adverity can help you today.
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