Sportswear innovator achieves 60% improvement in data efficiency & accuracy
Industry
Retail and eCommerce
Company size
Large
Region
EMEA
Destinations
Microsoft Azure
Power BI
Key results achieved by ODLO
Workflow transformation
Operational productivity jumped by 60% due to data automation
60% improvement in data accuracy
A centralized platform took the place of manual and error-prone, human processes
Strengthened team decisiveness
Faster and reliable campaign data enabled quick and confident decisions
Challenges
"With Adverity we save valuable time, which we can dedicate to other areas with a higher impact on our business goals, instead of manually consolidating data from different sources to get a holistic view."
Online Performance Marketing Manager, ODLO
Adverity's impact
ODLO’s ability to monitor every eCommerce KPI was a huge achievement. Adverity enabled the team to automate data collection, boosting overall operational efficiency by 60%. Discarding manual processes and spreadsheets prone to human errors resulted in 60% improved data accuracy. The collective time spent managing data and creating reports was reduced by one-third, giving the ODLO’s team more flexibility to focus on more value-driven projects.
The staff could now monitor and control operational eCommerce KPIs through Adverity and Power BI. This newfound precision provided a detailed view of campaign outcomes, fostering smarter strategies to drive traffic and grow online sales. At the end of the day, ODLO’s leaders could competently allocate ad budgets based on hard numbers and increase profitability for the organization.
Find out more about how Adverity can help you today.
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