How reBuy grew its eCommerce business through automated data integration and analytics
Industry
Retail and eCommerce
Company size
Medium
Region
EMEA
Destinations
Microsoft Azure
Power BI
Key results achieved by reBuy
Effortless data integration
Automating time-consuming integration and harmonization of datasets to focus on more important tasks.
Central hub for all data
Managing all data from the comfort of one central location.
Accessible for all employees
Exploring data anywhere and anytime, no programming skills required.
Challenges
One of the biggest issues for reBuy was the amount of time spent on manual data preparation. From campaign performance reports to investment overviews, several employees had to process the data in order to deliver regular reports. Another inconvenient aspect of the analytics process was distributing the final reports. The data had to be downloaded, prepared in the form of reports and disseminated via email, which was tiresome and highly time-consuming.
reBuy had tried to tackle their problems with an in-house solution first. The data was transferred to their warehouse via custom-made APIs. However, this solution proved to be error-prone and the data was not always up-to-date. On top of this, simple changes required a complete system update, which was cumbersome and costly. At this point, reBuy started looking for an out-of-the-box solution.
"We tested multiple solutions, but Adverity clearly won the race. The trial period was extensive and intense. Thanks to the amazing guidance of the Adverity customer service team, we were able to produce impressive results within just a few weeks. We were very impressed and ultimately decided on a long-term collaboration with Adverity."
BI Architect, reBuy
Adverity's impact
The end result is an improved analytics performance, due to the matching data schema across all their channels and campaigns, which enables convenient blending and joining of various datasets. The absence of naming conventions across all platforms and individual datasets made it difficult for reBuy to ensure data was categorized correctly. Adverity does that automatically, which allows reBuy to make more sense of the data they collect each day.
Improved data quality also leads to improved performance. By having highly granular data at their fingertips, reBuy can readily identify opportunities to optimize ongoing campaigns and improve their return on advertising expenditure. Deep analyses across multiple channels and campaigns can be executed with just a few clicks, allowing for greater flexibility when it comes to reporting on KPIs.
Adverity helped reBuy free up their analysts' time and resources, allowing them to focus on important core tasks, such as analyzing and understanding their data to take action accordingly.
Find out more about how Adverity can help you today.
Related case studies
-1.svg)
