Data automation saved Seven.One Entertainment 4 hours a week on manual tasks
Industry
Media and Entertainment
Company size
Large
Region
EMEA
Destinations
Google BigQuery
Google Data Studio
Key results achieved by Seven.One Entertainment
Centralized data
Aggregated online and offline information now accessible across the organization, elevating decision-making
4 hours saved each week
Automation empowered a shift from manual processes to optimizing campaigns
Up-to-date reports
Significantly faster, fresh data quickly shared with key stakeholders
Challenges
"With Adverity, it takes just three clicks to specify how we want to update the data—daily or even hourly. This is huge, especially when it comes to working with external stakeholders."
Performance Marketing Manager, Seven.One Entertainment
Adverity's impact
Seven.One Entertainment experienced immediate value from Adverity’s automation solution, saving four hours a week on time-consuming data management. The staff felt the satisfaction of no longer wasting time copying and pasting numbers into spreadsheets. Reporting, a crucial element to understand performance, was now significantly faster, thanks to data updates delivered almost instantly. Thanks to Adverity, the group was able to use their time more efficiently to draw meaningful conclusions and plan for the next campaign.
Accurate data meant their staff no longer worried about conclusions that may have been based on faulty information. Additionally, the stress and burden of adding new platforms and channels into the media mix were alleviated. Overall, Adverity’s solution provided better flexibility to reacting quickly to changes in ad performance. Instead of wobbling, the group could confidently strut into any new challenge with ease.
Find out more about how Adverity can help you today.
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