Adore Me gains full control of their data to finally understand blended global CPA performance
Industry
Retail and eCommerce
Company size
Medium
Region
North America
Destinations
Google BigQuery
Google Data Studio
Key results achieved by Adore Me
Ability to analyze blended data, globally
Empowering smarter spending decisions based on updated daily marketing performance
ROI clarity
More granular data allowed for better visibility behind the cost of each customer acquired
Near-instant results for ad performance
Gathering data from various platforms quickly enabled efficient improvements in strategies
Challenges
Top retail company Adore Me faced difficulties keeping up with the constant changes and updates within their marketing channels and social media platform APIs. Manually keeping pace with these changes while also quickly understanding marketing campaign performance felt overwhelming. The data part of Adore Me’s business had become more complicated with new platforms being added. Extracting data into one place to view it holistically had become a pain point. The team wanted more data transparency to gain a deeper grasp of how ad creatives were performing and make necessary adjustments.
"Being able to see blended CPA from each marketing channel and a global overview of performance has definitely been worth partnering with Adverity. It was the right decision for us"
Data Scientist, Adore Me
Adverity's impact
With Adverity, Adore Me gained a more accurate way to rapidly parse daily marketing campaign performance globally—something they weren’t able to do before. Attyasse believed “the biggest benefit of working with Adverity was having our data available almost instantly for the current day and previous days.” The group can now make important decisions based on all of the data, blended together from many platforms and channels. They quickly learned which campaigns drove the highest impact and at what cost. Then, the team could adjust or optimize their spending for future campaigns.
Integrating the company’s huge data sets into BigQuery ensured Adore Me’s staff made the best business decisions to increase revenue and growth. Now that the data part of the business is intact and running smoothly with Adverity, Attyasse says the next step will be the creation of an in-house attribution model to predict future performance.
Find out more about how Adverity can help you today.
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