AI and smart technology built-in

Learn how Adverity's AI agents transform your data into intelligent actions.

Intelligent Agents

Let AI agents take the heavy lifting out of your day; whether preparing data for downstream applications, creating or updating branded reports, optimizing campaigns, or connecting to other tools in your tech stack.

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Adverity MCP: Unlock your warehouse's full potential

Adverity MCP enables any AI platform or agent to securely connect to your data warehouse to unlock further insights in the tools of your choice.

Data Conversations

Utilize a powerful conversational AI tool built specifically for querying your marketing data.

Automate campaign reporting, get instant and more impactful insights, and receive AI-powered recommendations.

The intelligent engine: a coordinated ecosystem of AI agents

Forget guesswork. Data Conversations operates through ten specialized AI agents that seamlessly manage your data journey, from interpreting a casual business question to generating secure, refined SQL, and providing the perfect follow-up chart. It’s the collective intelligence that makes data conversations truly effortless.

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Leverage smart naming conventions

Take the pain out of data transformations. Simply explain your requirements and let our AI-powered Co-pilot guide you.

Want to see how it works? Check out our video guide.

AI-powered data transformations

Explain how you want to transform your data, then let the transformation Copilot provide you with the right code and detailed step-by-step instructions. It’s that simple!

Want to see how it works? Check out our video guide or take a guided tour below.

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Automated data monitoring

Stop manually monitoring your data warehouse for cleanliness issues and simply trust your AI-powered Data Quality Suite to proactively address all data quality issues, before they occur.

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Harmonized data in an instant

Automatically map dimensions and metrics so you spend less time on data integration and more time on analysis and insights.

Adverity Data.

The Foundation of Intelligent Marketing.

The enterprise-grade platform for building a solid foundation of accurate, consistent data at scale.

Adverity Intelligence.

Where Data Becomes Action.

Transform your data into actionable insights, fast, through AI-powered tools that help teams explore, understand, and act with confidence.

No more data headaches

Access all your marketing data with 600+ connectors.

FAQs

Which data is being used by Adverity AI features?

All AI features use the data within your Adverity instance. This data is only available to the users you grant access within your organization. No customer data is being shared with any other clients, vendors or third party tools.

Where is the data being processed?

The AI models used for data processing sit within Adverity. We solely use a third-party gen. AI provider to process the natural language request (prompt) you input when using the Transformation Copilot.

Can you elaborate on the role of the third-party provider?

No customer data is being shared with third-party providers by Adverity. Transformation Copilot uses OpenAI to convert generalized prompts into step-by-step instructions. The prompts are being generalized by a local AI-model within Adverity, meaning they are stripped of any customer data.

How does this impact our Data Processing Agreement (DPA)?

The DPA is not impacted. Hosting Location and Hosting Provider remain unchanged. No customer data is shared with third parties.

Will any data be used for training AI-models?

The response quality of the Transformation Copilot is improved by collecting user feedback about response accuracy during feature usage and generalized customer prompts. No customer data is used for training AI models.

Is Adverity sharing data with AI tools such as ChatGPT?

Sharing data with AI tools such as ChatGPT allows you to analyze your dataset by asking questions or requesting visualizations in natural language. You can do so with Adverity by exporting a dataset and uploading it to your personal ChatGPT account. You can govern who can and can’t download data from Adverity through user management and manually select the data you’d like to export for this purpose. Adverity does not share any customer data with ChatGPT.

Can I opt out of AI features?

Absolutely, you can opt out of any AI feature by contacting your Account Manager.