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Best Practice and How-to Guides from the brightest minds around Adverity

Want to know How to Develop an Insights-Driven Culture? Need to understand Data Governance Best Practice? Check out our groovy collection of how-to and best practice guides!

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Data-driven Marketing Education How to and Best Practice Guides

How to Compare Campaign Performance Across Regions Using Location Data

Oct 13, 2022

Ben Brookes

Location targeting and breaking out data by location for analysis is often a key consideration for marketers when advertising online.

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Data-driven Marketing How to and Best Practice Guides Marketer

How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls

Aug 24, 2022

Ben Brookes

Viewability is the ability for an advert to be seen by a human. As such, it is a necessary condition for an effective campaign and therefore crucial...

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Data-driven Marketing Education Analytical Maturity How to and Best Practice Guides Marketing Analytics

Marketing Data Management: A Guide to Getting Started

Aug 4, 2022

Andre Galinha

Whenever we meet a new client one of the first things we do is try and decide where on the marketing analytical maturity scale they sit. Where are...

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Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics Data Culture

Data Storytelling: The Best Path to Sharing Data and Insights

Aug 2, 2022

Ben Brookes

Data storytelling is an essential skill for marketers. However, data storytelling within organizations, especially big ones, can be a challenge....

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Data-driven Marketing Education How to and Best Practice Guides Data Visualization Data Culture

Top 8 Data Storytelling Methods

Aug 2, 2022

Ben Brookes

Data storytelling is the ability to communicate insights through data that lead to actions that will positively affect the business. As such, it is...

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Marketing Technology Education How to and Best Practice Guides Marketing Analytics

Tag management: Best practices for marketers

Jul 28, 2022

Dayo Fordah

Tags - those wonderful segments of code that give us so much. But, despite being so critical for collecting vital marketing data, too often marketing...

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Big Data Data-driven Marketing How to and Best Practice Guides Marketer Data Culture

Best Practices for Naming Conventions of Marketing Campaigns

Jun 30, 2022

Adverity

If you manage ad campaigns for a growing or a large business, reporting on those can be a real pain if you haven’t set your campaign naming right....

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Data-driven Marketing Education How to and Best Practice Guides Data Analyst Marketer Data Culture

How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance

Jun 16, 2022

Adverity

Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data....

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Education Events How to and Best Practice Guides

How to Use Marketing Analytics Effectively and Escape the Reporting Jungle

Jun 2, 2022

Daniel Fröhlacher

At #OMR22 we presented how Deutsche Bahn managed to enhance and future-proof reporting of performance campaigns by using our analytics platform.

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Data-driven Marketing Education Events How to and Best Practice Guides Data Visualization Marketing Analytics

How to Shift Marketing Optimization to Become More Forward-Thinking

May 10, 2022

Adverity

Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to...

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Customer Experience Marketing Technology Data-driven Marketing Education How to and Best Practice Guides

In Digital Touch with Your Fanbase: How to Turn Customers into Fans

May 3, 2022

Daniel Fröhlacher

Global brand loyalty is at the lowest level it's been in a long time. Building a fanbase has never been easy for brands, but a loyal customer base...

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Marketing ROI Data-driven Marketing Education How to and Best Practice Guides eCommerce

How to Optimize Your eCommerce Plan for the Golden Quarter

Oct 14, 2021

Lily Johnson

From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your...

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Data-driven Marketing Education How to and Best Practice Guides What is Data Visualization Marketing Analytics

What is a Cohort Analysis (and how can marketers use it)?

Sep 29, 2021

Tom Rennell

While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem...

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Education How to and Best Practice Guides eCommerce Data Connectors

How to use shopify data to level up your eCommerce analytics

Sep 2, 2021

Adverity

As part of our video series on connectors and how to use them, we take a look at eCommerce platform Shopify to see how online sellers can best...

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Marketing ROI Education Analytical Maturity How to and Best Practice Guides Marketing Analytics

Top 3 barriers to insights-driven marketing (and how to overcome them)

Aug 31, 2021

Adverity

Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to...

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Education Cookie Deprecation How to and Best Practice Guides

How to handle a perfect storm of COVID and cookies

Aug 12, 2021

Adverity

Principal Analyst at Forrester, Tina Moffett, provides 4 tactical actions you can take to adapt to the changes brought on by the COVID-19 pandemic...

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Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics

How to build an insights-driven culture in your business

Aug 10, 2021

Adverity

Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven...

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Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics

How to Enrich Your Marketing Dashboards with Proactive Insights

Jun 2, 2021

Eleni Nicolaidis

Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only...

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Marketing Technology Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics

How to Find the Right Balance Between Brand and Performance Marketing?

Apr 22, 2021

Adverity

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top...

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Education How to and Best Practice Guides Data Visualization

3 Tips on How to Tell a Good Story with Data Visualizations

Apr 8, 2021

Vladimir Ceric

Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business...

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KPIs and Metrics Data-driven Marketing Education Data Integration Events How to and Best Practice Guides Data Visualization Marketing Analytics

How to Avoid Headless Chicken Marketing with Mindshare

Feb 3, 2021

Adverity

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

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Data-driven Marketing Education Data Integration How to and Best Practice Guides eCommerce Marketing Analytics

How to Centralize Your eCommerce Data for Intelligent Insights

Jan 27, 2021

Tom Rennell

Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a...

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Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Marketing Analytics

How to Embrace the Power of Proactive Analytics

Nov 26, 2020

Adverity

Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a...

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Big Data Marketing ROI Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020

Adverity

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on...

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Big Data Data-driven Marketing Education How to and Best Practice Guides CPG and Retail eCommerce Marketing Analytics

How to Map Out a Successful Q4 in Retail in a Year Like This

Oct 15, 2020

Adverity

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you...

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KPIs and Metrics Data-driven Marketing Education Data Integration How to and Best Practice Guides Data Visualization Marketing Analytics

How to Get From Data Silos to Automated Insights?

Sep 30, 2020

Adverity

Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

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Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics

How to Automatically Import Data into Google Analytics

Oct 28, 2019

Christoph Bodenstein

Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you...

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Data-driven Marketing Education Data Integration How to and Best Practice Guides

How to Defeat Data Chaos with Marketing Intelligence

Mar 25, 2019

Eugen Knippel

More and more executives I talk to raise concerns about data chaos in their organization.

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Best Practice and How-to Guides from the brightest minds around Adverity

How to Compare Campaign Performance Across Regions Using Location Data

How to Measure Ad Viewability: 5 Metrics and 3 Common Pitfalls

Marketing Data Management: A Guide to Getting Started

Data Storytelling: The Best Path to Sharing Data and Insights

Top 8 Data Storytelling Methods

Tag management: Best practices for marketers

Best Practices for Naming Conventions of Marketing Campaigns

How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance

How to Use Marketing Analytics Effectively and Escape the Reporting Jungle

How to Shift Marketing Optimization to Become More Forward-Thinking

In Digital Touch with Your Fanbase: How to Turn Customers into Fans

How to Optimize Your eCommerce Plan for the Golden Quarter

What is a Cohort Analysis (and how can marketers use it)?

How to use shopify data to level up your eCommerce analytics

Top 3 barriers to insights-driven marketing (and how to overcome them)

How to handle a perfect storm of COVID and cookies

How to build an insights-driven culture in your business

How to Enrich Your Marketing Dashboards with Proactive Insights

How to Find the Right Balance Between Brand and Performance Marketing?

3 Tips on How to Tell a Good Story with Data Visualizations

How to Avoid Headless Chicken Marketing with Mindshare

How to Centralize Your eCommerce Data for Intelligent Insights

How to Embrace the Power of Proactive Analytics

How to Get Ahead of the Competition with Data and Analytics

How to Map Out a Successful Q4 in Retail in a Year Like This

How to Get From Data Silos to Automated Insights?

How to Automatically Import Data into Google Analytics

How to Defeat Data Chaos with Marketing Intelligence