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Best Practice and How-to Guides from the brightest minds around Adverity

Want to know How to Develop an Insights-Driven Culture? Need to understand Data Governance Best Practice? Check out our groovy collection of how-to and best practice guides!

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    Blog
    Data-driven Marketing Education Analytical Maturity How to and Best Practice Guides Marketing Analytics
    Marketing Data Management: A Guide to Getting Started

    Aug 4, 2022

    Andre Galinha
    Whenever we meet a new client one of the first things we do is try and decide where on the marketing analytical maturity scale they sit. Where are they on their journey to becoming more data-driven?

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    Blog
    Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics Data Culture
    Data Storytelling: The Best Path to Sharing Data and Insights

    Aug 2, 2022

    Ben Brookes
    Data storytelling is an essential skill for marketers. However, data storytelling within organizations, especially big ones, can be a challenge. Often insights can be overlooked because they have...

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    Blog
    Data-driven Marketing Education How to and Best Practice Guides Data Visualization Data Culture
    Top 8 Data Storytelling Methods

    Aug 2, 2022

    Ben Brookes
    Data storytelling is the ability to communicate insights through data that lead to actions that will positively affect the business. As such, it is fast becoming an essential skill for almost anyone...

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    Blog
    Marketing Technology Education How to and Best Practice Guides Marketing Analytics
    Tag management: Best practices for marketers

    Jul 28, 2022

    Dayo Fordah
    Tags - those wonderful segments of code that give us so much. But, despite being so critical for collecting vital marketing data, too often marketing teams overlook the need for a robust website...

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    Blog
    Big Data Data-driven Marketing How to and Best Practice Guides Marketer Data Culture
    Best Practices for Naming Conventions of Marketing Campaigns

    Jun 30, 2022

    Adverity
    If you manage ad campaigns for a growing or a large business, reporting on those can be a real pain if you haven’t set your campaign naming right. Here’s a short guide on the dos and don’ts of naming...

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    Blog
    Data-driven Marketing Education How to and Best Practice Guides Data Analyst Marketer Data Culture
    How a Data-Driven Company Culture Can Play a Massive Role in Improving Performance

    Jun 16, 2022

    Adverity
    Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data. However, even the most innovative companies...

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    Blog
    Education Events How to and Best Practice Guides
    How to Use Marketing Analytics Effectively and Escape the Reporting Jungle

    Jun 2, 2022

    Daniel Fröhlacher
    At #OMR22 we presented how Deutsche Bahn managed to enhance and future-proof reporting of performance campaigns by using our analytics platform.

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    Blog
    Data-driven Marketing Education Events How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Shift Marketing Optimization to Become More Forward-Thinking

    May 10, 2022

    Adverity
    Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to employ some new technologies to be able to predict...

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    Blog
    Customer Experience Marketing Technology Data-driven Marketing Education How to and Best Practice Guides
    In Digital Touch with Your Fanbase: How to Turn Customers into Fans

    May 3, 2022

    Daniel Fröhlacher
    Global brand loyalty is at the lowest level it's been in a long time. Building a fanbase has never been easy for brands, but a loyal customer base has rarely been as important as it is now.

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    Blog
    Marketing ROI Data-driven Marketing Education How to and Best Practice Guides eCommerce
    How to Optimize Your eCommerce Plan for the Golden Quarter

    Oct 14, 2021

    Lily Johnson
    From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your eCommerce operations before the Golden Quarter.

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    Blog
    Data-driven Marketing Education How to and Best Practice Guides What is Data Visualization Marketing Analytics
    What is a Cohort Analysis (and how can marketers use it)?

    Sep 29, 2021

    Tom Rennell
    While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master it.

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    Blog
    Education How to and Best Practice Guides eCommerce Data Connectors
    How to use shopify data to level up your eCommerce analytics

    Sep 2, 2021

    Adverity
    As part of our video series on connectors and how to use them, we take a look at eCommerce platform Shopify to see how online sellers can best leverage Shopify data to gain new and interesting...

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    Blog
    Marketing ROI Education Analytical Maturity How to and Best Practice Guides Marketing Analytics
    Top 3 barriers to insights-driven marketing (and how to overcome them)

    Aug 31, 2021

    Adverity
    Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven business. While the...

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    Blog
    Education Cookie Deprecation How to and Best Practice Guides
    How to handle a perfect storm of COVID and cookies

    Aug 12, 2021

    Adverity
    Principal Analyst at Forrester, Tina Moffett, provides 4 tactical actions you can take to adapt to the changes brought on by the COVID-19 pandemic and data shortage caused by third-party cookie...

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    Blog
    Data-driven Marketing Education How to and Best Practice Guides Marketing Analytics
    How to build an insights-driven culture in your business

    Aug 10, 2021

    Adverity
    Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the most from their data.

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    Blog
    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...

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    Blog
    Marketing Technology Data-driven Marketing Education How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Find the Right Balance Between Brand and Performance Marketing?

    Apr 22, 2021

    Adverity
    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.

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    Blog
    Education How to and Best Practice Guides Data Visualization
    3 Tips on How to Tell a Good Story with Data Visualizations

    Apr 8, 2021

    Vladimir Ceric
    Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business growth.

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    Blog
    KPIs and Metrics Data-driven Marketing Education Data Integration Events How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Avoid Headless Chicken Marketing with Mindshare

    Feb 3, 2021

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs.

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    Blog
    Data-driven Marketing Education Data Integration How to and Best Practice Guides eCommerce Marketing Analytics
    How to Centralize Your eCommerce Data for Intelligent Insights

    Jan 27, 2021

    Tom Rennell
    Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million...

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    Blog
    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Marketing Analytics
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...

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    Blog
    Big Data Marketing ROI Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo...

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    Blog
    Big Data Data-driven Marketing Education How to and Best Practice Guides CPG and Retail eCommerce Marketing Analytics
    How to Map Out a Successful Q4 in Retail in a Year Like This

    Oct 15, 2020

    Adverity
    The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers...

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    Blog
    KPIs and Metrics Data-driven Marketing Education Data Integration How to and Best Practice Guides Data Visualization Marketing Analytics
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

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    Blog
    Data-driven Marketing Education Data Integration How to and Best Practice Guides Marketing Analytics
    How to Automatically Import Data into Google Analytics

    Oct 28, 2019

    Christoph Bodenstein
    Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you face quite a challenge. This is why every type of...

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    Blog
    Data-driven Marketing Education Data Integration How to and Best Practice Guides
    How to Defeat Data Chaos with Marketing Intelligence

    Mar 25, 2019

    Eugen Knippel
    More and more executives I talk to raise concerns about data chaos in their organization.

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