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  • NRF 2022: Retail’s Big Show

    January 16, 2022 8 AM

      On Location

    NRF, the world's leading retail event that brings together industry visionaries to tackle retail’s biggest topics and forecast what’s next. is back in-person on January 16-18, 2022 at New York City's Javits Center.

    Adverity is proud to be an exhibitor at the NRF2022: Retail’s Big Show. Come and visit us at booth #4141, and let us untangle your marketing analytics needs!

  • Climbing the marketing data analytics mountain – How close is your company to the top?

    November 17, 2021 11 AM

      On Location

    What does the top of the marketing analytics mountain look like to you? Is it a Snowdon or an Everest? Are you a few steps from the summit or still at base camp? More importantly, where are you vs. your competitors? 

    Join Fabio de Bernadi to find out the true answers to these questions, and learn what you need to do now in order to reach the top.

  • Marketing analytics: The Great Divide Why are we all so confused about our data capabilities?

    November 16, 2021 11 AM

      On Location

    From CMOs to data analysts to marketing managers, none of us share the same view about our own marketing analytics capabilities. So, what’s going on here and why can’t any of us agree? More to the point, what is the impact of this on the bottom line?

    Join Craig Bryant to better understand the divide, and learn what businesses should be doing now to bridge the gap and improve performance.

  • I-COM: vSummit Experience 2021 - Magnum Sponsorship

    October 27, 2021 12 AM


    Adverity is proud to be the Magnum Sponsor for the 2021 I-COM vSummit Experience - an invitation-only gathering of the world’s Smart Data Marketing leaders.

  • Optimizing Your Marketing Plan for the Golden Quarter

    September 30, 2021 5 PM


    Join Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at, and Matthew Berk, CEO of for a discussion on the importance of marketing data in the busiest quarter for ecommerce businesses.

  • The Path to Successful Marketing: AI-Powered Analytics - The Practical Benefits for Marketers

    April 15, 2021 3 PM


    AI-Powered Analytics is here to support marketers in understanding and leveraging the vast amounts of multi-touchpoint customer journey data; past, present and future. Understand what it is, why it matters, and how by applying it you can maximise your marketing performance at scale.

  • Brand vs Performance Marketing: How to Measure & Optimize for Success in 2021

    March 31, 2021 4 PM


    We’ll be deconstructing brand vs. performance marketing, exploring their differing benefits, metrics and KPIs, and discussing best practices, strategies and ideas on how to rebuild and truly master the two together - to reach that marketing mixology sweet-spot.

  • The Path to Successful Marketing: Data Visualization - Telling a Data Story

    March 25, 2021 4 PM


    Join us for part two of our Bitesize mini-series, and learn effective approaches to reporting and building dashboards. What to do and what not to do to best impact your business goals. And answering those reporting use case questions you didn’t know you had.

  • Women in Marketing

    March 9, 2021 2 PM


    Celebrate Women's History Month with Adverity's VP of Marketing and Growth, Harriet Durnford-Smith, and's Head of Marketing, Melanie Dodge.

  • Your Guide to Marketing in 2021 and Beyond: A Perfect Storm of COVID and Cookies

    Guest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance & future-proof their business for 2021 and beyond.

  • Discover How Being Insights Driven Can Leverage Growth

    A truly insight-driven business model means that insights are used for key decisions and change. Hear everything you need to know, directly from our experts’ experience, on how to connect the dots and turn them into valuable business insights, driving business growth.

  • Ad Age - Going Beyond Analytics: How to Drive Innovation with Insights

    From marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. Join us to discuss and learn how to lead your organization towards an insights-driven future.

  • Reinventing Automotive Marketing: Drive Sales & Boost ROAS

    Hear expert key recommendations and practical advice on using the data at your fingertips to better understand customer behavior, drive sales and boost ROAS.

  • Anywhere Operations: Zukunftssicheres Marketing mit Adverity

    Komm zur OMR 2021 am 19. Mai 2021 und erfahre, wie Adverity ein Anywhere Operations-Marketingmodell ermöglicht, das mit KI-gestützten Empfehlungen wertvolle Erkenntnisse liefert, um selbst in einer Welt ohne Cookies die Marketingeffizienz nachweisen und steigern zu können - immer und überall.

  • Headless-chicken Marketing: Why Consumer-centric KPI Setting is Crucial to Organizational Success

    Join our session with global leading media and marketing agency, Mindshare, on how to be truly consumer-centric by building a strong, cross-organisational KPI framework, achieve true marketing success, and finally move away from a headless-chicken style of marketing.

  • What's What on TikTok - The Powerful New Advertising Platform

    Watch on-demand our Adverity Bitesize session where we'll discuss the marketing benefits of TikTok and how integrating the data from this platform can be harnessed to reach new audiences.

  • Augmented Analytics: The Power of Proactive

    In this session, we take a look at what Augmented Analytics actually is, and how it can be applied to both ends of the integration and reporting process - to help obtain the right, high quality marketing performance data you require.

  • The First Step to Marketing Effectiveness

    Implementing APIs to easily access your marketing data.

  • Econsultancy: Digital Transformation in the Telecommunications Industry

    Using Insight-Driven Campaign Data Analytics

  • Preparing for an Accelerated Future: Reshape Your Marketing in the Wake of Changing Customer Behaviour

    Marketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO Alexander Igelsböck will be joined by Guest Speaker from Forrester, Senior Analyst Tina Moffett.

  • Data Governance: The Building Blocks To Organizational Data Integrity & Quality

    In this session we’ll take you through the building blocks to reach organizational data integrity and quality - from the basics of access and ownership, right through to intelligent, proactive analytics.

  • The Path to Successful Marketing: ETL - The Data Foundation

    Data is big and messy; collecting it, cleaning it, putting it all together and making sense of it is a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL. This process is at the very heart of the success of your marketing efforts; it lays an organization’s data foundation to ensure automated, consistent and accurate reporting.

  • AI: Growth Tool or Gimmick for the Advertising Industry?

    Could AI bring an opportunity for innovation and added-value delivery?

  • The Drum: Using Data to Exceed Client Expectations

    How agencies can manage expectations while delivering on the promise of modern marketing.

  • Defining Value in a Two Sided Marketplace: An eCommerce Approach

    One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.

  • Overcoming the Naming Conventions Challenge with AI

    How machine learning can solve a common but critical problem for marketers.

  • NRF 2021: Retail's Big Show, Chapter One

    Adverity is proud to be an Exhibitor in the National Retail Federation's Retail's Big Show. Join us virtually as we discuss how the retail industry can navigate with resilience and agility in the face of a global pandemic.

  • Austrian National Tourist Office Adopting Insight-driven Initiatives Using Covid-19 Data

    How the Austrian National Tourist Office has utilized COVID-19-related data in relation to various industry and community-based activities

  • Harnessing Your Marketplace Data to Boost Online Performance

    In this session we will explore the various selling opportunities and functionalities of the platform, the challenges that sellers can face, and illustrate how you can boost your online performance by harnessing your Marketplace data.

  • Unentbehrliche Einblicke durch Augmented Analytics finden

    In dieser Session sehen wir uns genauer an, was Augmented Analytics tatsächlich ist und wie Technologie uns im Analyseprozess dabei hilft, richtige und qualitativ hochwertige Daten und Erkenntnisse zu erhalten.

  • From Data Silos to Automated Insights - How Do You Get There?

    In this session, we will cover the process of developing an end-to-end data engine and help you gain control of data to navigate towards an insights-driven culture.

  • Get Ahead of the Competition with Data and Analytics

    Learn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel campaigns in a simplified manner.

  • AI: The Missing Piece in Your Marketing Stack? Revealing Invaluable Insights Through Augmented Analytics

    In this session, we take a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the right, high quality marketing performance data.

  • Marketers are in the Unknown - Are You Too?

    How Marketers can continue to get their efforts right during the crisis.

  • From Data to Activation: How to Empower an Insights-Driven Organization

    As data intelligence continues to proliferate, the best marketers will gain competitive advantage by harnessing the power of data and analytic tools to deliver a holistic view of their marketing efforts. Join Heath Podvesker, General Manager of Adverity US, at eMarketer’s webinar to discuss strategies that can fast track your way into an insights-driven future.

  • Golden Quarter or Peak Problems? Mapping out a successful Q4 for Retail

    We will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year, especially in the context of the forthcoming Black Friday and peak trading season.

  • The Adverity Platform Powering Data-driven marketing with Predictive Analytics

    Discover how Adverity can assist CIOs with the democratization of data across the business by enabling marketing teams to identify trends independently and proactively using our augmented analytics technology, without the need for data science expertise.

  • Empowering Data-driven Marketing with Intelligent Data Centralization

    Hear Fashionette, leading eCommerce fashion brand, and Adverity discuss the advantages of intelligent data centralization from a modern e-commerce retailer’s perspective.

  • Use AI-Powered Analytics to Empower Your Decision Making

    Marketers are in a rat race as they strive to get measurement priorities right. Everyone expects them to look at data to understand what’s happening on every touchpoint in the customer journey. Thankfully we don’t have to deal with data in a manual way anymore.

  • Next Generation Marketing Measurement

    Live-Panel: Worin bestehen heute die Hürden in der Marketing-Erfolgsmessung - Wie können wir die Erfolgsmessung trotz veränderter Rahmenbedingungen verbessern?