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How to boost your Modern Data Stack to help you create a data driven marketing strategy

September 2022


Adverity at Technology for Marketing 2022

Session type

Fireside chat


About the session

The concept of a modern data stack has been around for a few years now, but what does it really mean and are we making the most of its capabilities?

Compared to yesteryear, the cloud-based nature of modern data stacks represent an enormous improvement. However, often the true value of modern stacks goes overlooked with data remaining siloed as additional layers are added.

In this session our experts will explain how to unlock the true potential of a Modern Data Stack by linking up the different layers to combine your data and deliver genuine insights.


  • What is meant by the ‘modern’ data stack.

  • How (and why) linking the layers within your stack can provide much greater value.

Dmytro Yaroshenko

Field Chief Technology Officer


Martin Brunthaler



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