Adverity Atlas and Adverity Connect, better together
Every source in, every answer checked against your definitions and traced to its source, wherever your team works.
Trusted by leading brands and agencies
Why both
What you get when it all works together
Every dollar counted, data as fresh as each platform allows, and no ticket in sight.
No tickets, no waiting on the data
A missing source or a broken feed gets fixed by asking, not by queuing for the data team.
Answers on the spot
Ask from wherever you work. Every source is already there, TV and agency fees included.
Understands what it doesn’t know
Late or held-back data is flagged, not guessed, and every number traces back to the platform it came from.
Learns what works for you
Changes go out, results come back, and it remembers what worked, so every decision starts smarter than the last.
See it in action
One hard question, answered properly
The web
For market and competitor research.
Ask from
The AI assistants and agents your team already uses.
Pick one to see it there
Marketing knowledge layerDefinitions, business context, marketing know-how, memory, guardrails and actions
Google AdsDatastream
MetaDatastream
TikTokDatastream- TV spendDatastream
Your warehouse
Step 1 of 5One hard question, start to finish
TV and paid search in GermanyClaudeAdverity Atlas · MCP- Did our TV campaign lift paid search in Germany last quarter?
- Adverity Atlas · knowledge layerPaid search means your brand and non-brand Google Ads. Germany is the DE market. Last quarter is Q3.
- Adverity Connect MCP · check datastreamsGoogle Ads and Meta are fresh. TikTok is a day late. TV spend isn’t connected.
- Adverity Connect MCP · add datastreamTV spend added from your agency’s file and backfilled to July. Nothing ran until you approved it.
- Adverity Atlas · web researchCategory searches in Germany were flat in Q3, and no major competitor launched. The lift isn’t the market.
- Answered with Adverity AtlasYes. In weeks with TV on air, branded search clicks in Germany were 18% higher, while category searches stayed flat.
Adverity’s MCP gave us the clean, harmonized data foundation… giving intelligent agents like Victoria the reliable inputs needed to deliver insights with confidence.
Use cases
History and right now, in one answer
Years of comparable data from your warehouse, and live numbers as fresh as each platform allows.
Pacing
See today’s spend against budget, and against how the same weeks went last year, before the month runs away from you.
Spotting what’s unusual
A cost spike this morning is checked against its normal range, so you know whether it’s a problem or just Monday.
Moving budget
Shift spend today toward the channels your history says pay back, then watch the effect arrive.
Getting started
Adverity Atlas works on the data already in your warehouse
Point it there, and your first findings arrive in week 2. Your data stays where it is, and guardrails can keep it read-only.
Book a demoAlready on Adverity Connect? There’s nothing to move. Add Adverity Atlas and your Adverity Connect price comes down. See pricing
No warehouse yet, or sources still missing? Adverity Connect gets your data there, live in days. Adverity Connect
Built to pass your security review
Does Adverity Atlas require Adverity Connect?
No. Adverity Atlas works with the warehouse you already have, such as Snowflake, BigQuery, Databricks or Redshift, and connects directly to your platforms, whatever pipeline put the data there. Using both has its advantages: Adverity Connect brings in every source, including TV, out-of-home and agency fees, already cleaned and consistent, so Adverity Atlas starts from complete spend.
How does Adverity Atlas stop AI being confidently wrong?
It builds the marketing knowledge layer: your definitions, business context, marketing know-how, memory and guardrails. It checks its data before it answers, says when something is late or missing, and shows the query and fields behind every number.
Where is my data stored when I use Adverity Atlas and Adverity Connect?
In your own warehouse, such as Snowflake, BigQuery, Databricks or Redshift, or in Adverity-managed hosting. Adverity Connect delivers data there from every source, and Adverity Atlas reads it there. Guardrails can keep the warehouse read-only.
What does it cost to use both Adverity Connect and Adverity Atlas?
Adverity Atlas is priced on your workspaces and the agents and users you run. Adverity Connect is priced on your data sources, data volume and destinations. Use both and your Adverity Connect price comes down. Book a call and we’ll send a quote.
See it on your own data
Bring a hard question, and we’ll answer it.