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May 2022


Adverity partner webinar


About the session

How Dassault Systémes used Adverity and LinkedIn Lead Generation Forms to reduce the time to value of their activities.

Watch the on-demand webinar to learn how Dassault Systémes unlocked the power of their data using Linkedin Lead Generation forms and Adverity. Lucas from Dassault Systémes discussed their experience of working with both Adverity and Linkedin to be able to reduce the time to value of leads gain through lead generation forms by 70%. 

The webinar also looks at other successes Dassault Systémes saw when using Adverity to harmonize and enhance their data, looking at the increased security this afforded them and the automation of the process, and how this can support the marketing mix modeling approach over the use of third-party cookies.

Watch the video below to find out how you can use Adverity to get more out of your data and unlock your team's potential. 

Key takeaways from the webinar:

  • How Dassault Systémes managed to reduce the time to value of their leads by 4 days
  • How the automated process ensures a greater level of data security
  • How Adverity and Linkedin Lead Generation Forms support marketing efforts


Lara Ferrari Julio, Partner Manager, LinkedIn

Lara has over 12 years of experience in marketing & technology. Having worked with LinkedIn for 6 years, she has helped marketers, agencies, and partners (including Adverity) to unlock the full potential of the platform. In her most recent partnerships role, she has been working closely with Adverity, bringing new integrations to life and helping solve customer challenges.

Lucas Riedberger, Global Marketing & Digital Director, Dassault Systémes

Lucas Riedberger manages the media for Dassault Systèmes, the 3D software leader. He conciliates awareness and leads generation and customer acquisition strategies in 11 industries, globally. He also covers other crucial topics such as marketing digitalization and social selling.

Kristina Velickovic, Senior Account Manager, Adverity

Kristina is a Senior Account Manager with 10 years in the marketing industry. Kristina has worked with Adverity for nearly 4 years now and has supported some brilliant customers to get the most out of their data using Adverity.

Lara Ferrari Julio

Partner Manager


Lucas Riedberger

Global Marketing & Digital Director

Dassault Systémes

Kristina Velickovic

Senior Account Manager


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