Book a demo
Book a demo

Latest Blog | what is

What is GDPR and Why is it Important? — A Guide for Marketers

Data security and the protection of personal information has long been a hot topic in the marketing industry. With data protection regulations such as GDPR spearheading many changes to data...

View blog →

Search:
Filter by:
  •  
    Marketing Technology Education What is Marketing Analytics Data Stack
    What is a Data Mesh (and why should marketers care)?

    Jun 14, 2022

    Roman Gavuliak
    You might have noticed that the term Data Lake has recently been replaced by Data Mesh in conversations about modern data stacks. But what does it mean and why is it important for marketers to know...
  •  
    Data-driven Marketing Education How to and Best Practice Guides What is Data Visualization Marketing Analytics
    What is a Cohort Analysis (and how can marketers use it)?

    Sep 29, 2021

    Tom Rennell
    While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master it.
  •  
    Marketing ROI Data-driven Marketing Education Cookie Deprecation What is Marketing Analytics
    What is Marketing Mix Modelling (and how can it help with marketing attribution)?

    Aug 4, 2021

    Tom Rennell
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Marketing Mix Modeling (or in short MMM) and how it can enable marketers to...
  •  
    Data-driven Marketing Education Cookie Deprecation What is Artificial Intelligence Marketing Analytics
    How does Attribution Change Without Third-Party Cookies?

    Apr 27, 2021

    Adverity
    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
  •  
    Marketing ROI Marketing Technology Data-driven Marketing Education What is Marketing Analytics
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
  •  
    Marketing Technology Data-driven Marketing Education What is Artificial Intelligence Marketing Analytics
    What is the Difference Between AI and Predictive Analytics?

    Feb 17, 2021

    Tom Rennell
    Predictive Analytics. AI-powered analytics. Machine Learning. As artificial intelligence has grown more prevalent, these terms are often used interchangeably. So, what is the difference between them...
  •  
    KPIs and Metrics Data-driven Marketing What is Data Visualization Marketing Analytics
    Data vs Metric vs KPI vs Report

    Feb 11, 2021

    Tom Rennell
    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
  •  
    Marketing Technology Education Data Integration What is Marketing Analytics
    What is iPaaS (and why is it important to marketing)?

    Nov 30, 2018

    Neil Claydon
    I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all the latest lingo.
  •  
    Big Data Education Cookie Deprecation What is GDPR
    What is Data Privacy (and why is it important to marketers)?

    May 9, 2018

    Mina Nacheva
    Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make sure...
  •  
    Education Data Integration What is Marketing Analytics
    What is ETL (and how does it help with marketing analytics)?

    Aug 22, 2017

    Eugen Knippel
    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL. But what is ETL, what does it...