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How To and Best Practice Guides Agencies

3 Agency Best Practices to Build Resilient, Scalable Reporting

Aug 6, 2025

Agencies don’t have the luxury of slow or messy data setups. With dozens or sometimes even hundreds of clients, fragmented platforms, and tight deadlines, every inefficiency ...
Marketing Technology Agencies Marketing Analytics

11 Top Client Reporting Tools For Agencies in 2026

Feb 11, 2025

The way agencies operate is evolving rapidly, with an increasing emphasis on delivering greater value. Amidst the numerous metrics, the importance of effective client ...
Data-driven Marketing Thought-Leadership Agencies Marketing Analytics The Undiscovered Metric

Mastering Data Management: How Green Line Digital Builds Confidence Through Context

Sep 24, 2024

In the latest episode of The Undiscovered Metric podcast, Jessica Cardonick, VP of Product Marketing at Adverity, sat down with Landon Perry, VP of Ad Measurement and Data ...
Thought-Leadership Agencies Marketer Artificial Intelligence

NNF Agency Stories: The Tech Revolution in Marketing Agencies

Jun 13, 2024

Marketing agencies face a number of challenges in today's ever-changing business landscape. One of the biggest is keeping up with the rapid advancements in technology. ...
Education How To and Best Practice Guides Agencies Data Stack

How To Choose Your Agency's Data Pipeline Architecture: 4 Setups

Mar 27, 2024

If you work in a marketing agency, then finding the time to understand and implement efficient data tools and architecture can be tricky. It’s one of the things we hear ...
Education Data Integration Agencies The Undiscovered Metric

How To Scale a Digital Marketing Agency

Apr 6, 2023

In this episode of The Undiscovered Metric, we sat down with Cam Benoit, Team Leader of Solutions Consulting at Adverity to discuss how agencies can scale their data ...
Data-driven Marketing Agencies Data Connectors The Undiscovered Metric

Why Building a Marketing Strategy Should Start with Facebook Ads

Feb 23, 2023

Facebook might seem like a bit of a dinosaur in some respects — but its wide audience and granular data mean that despite this, it’s still a great basis for figuring out who ...
Data-driven Marketing Agencies Data Culture

Top 3 Tips To Up Your Value As A Data-Driven Marketing Agency

Aug 17, 2022

Brands recognize that success in today’s data-driven world depends on better use of marketing insight. But as more and more aim to bring campaigns, reporting, and data ...
Marketing Technology Data-driven Marketing Analytical Maturity Thought-Leadership Agencies Marketing Analytics

Is The Agency Model Evolving Again?

Jun 21, 2022

The agency landscape is changing quickly, and there are several forces at play. Just a few years ago, marketing analytics was considered a signal of innovation, and an ...
Marketing Technology Data-driven Marketing Agencies Data Visualization Marketing Analytics

5 Reasons Agencies Need to be More Data Mature

Mar 30, 2022

If you work in a marketing agency, then finding the time to understand and implement new martech can be tricky. It’s one of the things we hear agencies struggle with time and ...