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Research Thought-Leadership Data Quality

The Marketing Data Crisis Hiding in Plain Sight

Sep 23, 2025

According to Adverity’s 2025 survey, CMOs estimate that 45% of the data used to drive marketing decisions is incomplete, inaccurate, or outdated. Let that sink in. Nearly ...
Research Analytical Maturity Data Integration CMO Data Gathering

67% of CMOs Say They Are Overwhelmed with Data

Sep 8, 2022

According to the latest research, two-thirds of CMOs are drowning in marketing data. We surveyed 300 CMOs from SMBs across the UK, US, and DACH, and found that while making ...
Data-driven Marketing Research Thought-Leadership Data Culture

3 Ways CMOs Can Overcome The Data Capability Drought

Jun 7, 2022

Insights without actions are useless. To give your business the best chance of success, you need to invest in the data skills your team needs to reap the competitive ...