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Building A Marketing Report: 9 Most Common Traps

Mar 31, 2026

A report can be full of charts, numbers, and weekly updates and still fail at its job. If it’s built for the wrong audience, packed with too much information, based on ...
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Data Quality for AI Readiness: A Practical Guide for Marketers

Mar 19, 2026

Most marketing teams are working with compromised data. In our research, CMOs estimate that 45% of the data they rely on is incomplete, inaccurate, or outdated. That data ...
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Best Practices for AI-Ready Marketing Data: Webinar Round-Up

Jan 22, 2026

Although AI and advanced analytics are quickly becoming non-negotiable in marketing, these tools are only as powerful as the data you feed them. If your marketing data is ...
Education What Is Data Quality

The Marketer’s Guide to Data Accuracy: Best Practices and Strategies

Jan 22, 2026

In 2026, accurate data is a fundamental requirement for marketers looking to remain ahead of the curve in a rapidly data-driven environment. It is the foundation of every ...
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Building Trust in Marketing Data: Lessons From M+C Saatchi’s Amar Vyas

Nov 12, 2025

Filmed in M+C Saatchi’s London office, this episode of The Undiscovered Metric explores what it takes to build marketing data you can actually trust, and why treating data ...
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Data Quality Vs. Data Governance: Understanding the Key Differences

Oct 24, 2025

Often, the line between meaningful marketing insights and a wasted time comes down to how organizations manage and understand their data. Two concepts sit at the center of ...
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The Marketing Data Crisis Hiding in Plain Sight

Sep 23, 2025

According to Adverity’s 2025 survey, CMOs estimate that 45% of the data used to drive marketing decisions is incomplete, inaccurate, or outdated. Let that sink in. Nearly ...
Data Governance Data Quality

Here's How Conversion Lag Corrupts Data Quality (and How to Fix It)

Jul 17, 2025

Data quality is at the heart of modern marketing. With budgets under the microscope, channels fragmented, and customer journeys often anything but a straight line, good data ...
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Vincent Spruyt from IPG Explains Why AI Is a Stress Test For Your Data Foundations

Jun 23, 2025

For all the promises AI has made to marketers of faster insights, fewer manual tasks, smarter decisions, one message is becoming clearer by the day: AI won’t fix what’s ...
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7 Essential Big Data Analytics Tools Every Business Needs in 2026

Jan 13, 2025

Data floods in by the second, fueling every facet of business operations. Yet, raw data offers little value on its own — this is where big data analytics tools step in, ...
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Best Data Quality Tools for 2026: Top 10 Choices

Jan 10, 2025

60% of tech executives identify poor data quality as the main barrier to scaling data solutions. For analysts and marketers, this often means grappling with inaccurate ...
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How Data Democratization Will Shape Marketing in 2025

Dec 12, 2024

As we look ahead to 2025, the buzz in the marketing world will inevitably center around transformative technologies like generative AI. But while AI captures headlines, in my ...
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What Is Data Duplication? Examples, Causes, and Best Practice

Oct 17, 2024

In an era where data drives nearly every business decision, maintaining the integrity of that data has never been more critical. The biggest danger to reliable, actionable ...
Education What Is Data Quality

Data Timeliness Explained: How to Ensure Up-to-Date Marketing Insights

Oct 8, 2024

For modern marketing, access to timely and up-to-date data is essential for making impactful data driven decisions. In this blog, we explore the concept of data timeliness, ...
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What is Data Validity? How to Maintain Accurate and Reliable Data

Sep 19, 2024

For marketing teams in 2025, data is no longer just a supporting asset, but the foundation for decision-making, campaign optimization, and customer engagement. No surprise ...
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How To Use AI in Data Analytics To Drive Marketing Growth

May 16, 2024

The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and ...
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4 of The Top Marketing Analytics Tools

Feb 27, 2024

In the modern marketing landscape, making fast and accurate decisions based on your data is more crucial than ever, helping to drive customer engagement and improve the ...
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How To Create An Effective Marketing Dashboard

Feb 22, 2024

The landscape of digital marketing is complex and fast-paced, with marketers often having to optimize performance around a number of different performance metrics and KPIs. ...
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How To Get Your Data Ready For An Efficient Dashboard

Feb 16, 2024

One of modern marketer's biggest challenges is converting the vast amounts of marketing data they hold into actionable insights. Marketing dashboards offer a solution to this ...
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4 Best Data Mapping Tools

Dec 20, 2023

Data integration is crucial for any business that wants to make data-driven decisions. To deliver clear, actionable insights that drive business growth, you first need a ...
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How To Do Data Mapping Efficiently

Dec 19, 2023

In today's data-driven landscape, marketing teams are often juggling an overwhelming number of data sources, with more than 50% saying they’re managing data from 14 or more ...
Data Quality

How to Ensure Your Data Quality Control with Adverity

Sep 27, 2023

Data governance is a broad and complex topic involving the overall management of your business data's accuracy, availability, usability, integrity, and security. Controlling ...
Data Quality

How to Manage Data Access in Marketing

Sep 21, 2023

In the constantly evolving world of modern marketing, decision-making pivots on the support of data accessibility. Yet, despite its importance, 81% of marketers view the ...
Data Quality

Data Integrity vs Data Quality: What's the Difference?

Sep 19, 2023

Modern data management is no longer a background function, it sits at the heart of how organizations operate, optimize, and grow. As the volumes and varieties of data ...
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What is Data Consistency and How To Manage It

Jul 24, 2023

For modern marketing, having consistent data across platforms is essential for making reliable, data-driven decisions. In this blog, we explore the concept of data ...
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How Data Transformation Enhances Insights for SaaS Marketers

Oct 21, 2020

Tech businesses often hold an abundance of data that could help unlock digital transformation and data-driven insights to fuel business growth. And Software as a Service ...