Marketing Analytics Blog | Adverity | Artificial Intelligence

Artificial Intelligence The Undiscovered Metric Data Governance Data Quality Generative AI Data Foundations

Lily Johnson

Vincent Spruyt from IPG Explains Why AI Is a Stress Test For Your Data Foundations

Jun 23, 2025
Thought-Leadership Artificial Intelligence Generative AI data democratization

Tom Rennell

Why Model Context Protocols (MCPs) Are Key to AI-Driven Marketing Data

Jun 3, 2025
Artificial Intelligence

Tom Rennell

Conversational AI vs. Agentic AI: What Marketers Need to Know

Apr 15, 2025
Artificial Intelligence Data Access

Mark Debenham

How Agentic AI Is Revolutionizing the Marketing Data Workflow

Apr 10, 2025
Thought-Leadership Artificial Intelligence Data Access Generative AI

Mark Debenham

Conversational AI: Bridging The Gap Between Real-Time Data And Real-Time Curiosity

Apr 10, 2025
Artificial Intelligence data democratization

Jessica Cardonick

The Future of Data Democratization in Marketing: How Conversational AI Is Changing the Game

Apr 1, 2025
Data-driven Marketing Thought-Leadership Artificial Intelligence GDPR

Tom Rennell

Marketing Predictions for 2025: The Future Is Here

Jan 3, 2025
Education How To and Best Practice Guides Artificial Intelligence

Tina Hintringer

Unlocking the Power of AI on Business Data: Benefits, Risks, and Best Practices

Jun 28, 2024
Thought-Leadership Agencies Marketer Artificial Intelligence

Jessica Cardonick

NNF Agency Stories: The Tech Revolution in Marketing Agencies

Jun 13, 2024
Marketing Technology Artificial Intelligence

Irina Prevalova

12 AI Marketing Tools and What They Do

Apr 18, 2024
Thought-Leadership Artificial Intelligence Data Governance Generative AI

Jessica Cardonick

What Are The Risks and Potential Impacts of Gen AI on Marketing?

Mar 21, 2024
Thought-Leadership Artificial Intelligence Marketing Analytics Generative AI

JJ Haigh

Why Gen AI is No Longer a Buzzword For Marketers

Mar 4, 2024
Thought-Leadership Artificial Intelligence Marketing Analytics Generative AI

Irina Prevalova

11 Skills Marketers Need To Unlock The Full Potential of Gen AI

Jan 25, 2024
Data-driven Marketing Cookie Deprecation Artificial Intelligence Marketing Analytics The Undiscovered Metric

JJ Haigh

What Will Be The Hottest Topics in Marketing in 2024?

Jan 11, 2024
Thought-Leadership Artificial Intelligence

JJ Haigh

Why AI Needs to be a Copilot, Not an Autopilot

Nov 30, 2023
Marketing Technology Thought-Leadership Artificial Intelligence Marketing Analytics Generative AI

Irina Prevalova

8 Questions You Should Ask Before Implementing Generative AI

Nov 21, 2023
Marketing Technology Thought-Leadership Artificial Intelligence Finance

Neal Fogarty

3 Things We Learned at Digital Marketing for Financial Services Summit

Nov 10, 2023
Marketing Technology Artificial Intelligence Data Stack Generative AI

Irina Prevalova

6 Data Challenges That Generative AI Could Help Solve for Marketers

Nov 9, 2023
Data-driven Marketing Education How To and Best Practice Guides Data Analyst Artificial Intelligence Data Management Data Governance Data Gathering

Neal Fogarty

How To Master Your Data Governance With Adverity

Aug 2, 2023
Marketing Technology Education What Is Artificial Intelligence

Tom Rennell

What Is Artificial Intelligence in Marketing (And How Is It Used)?

Jul 7, 2022
Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics

Lily Johnson

Predictive Analytics Key Focus for 2022: But Are Marketers Ready?

Jan 12, 2022
Marketing ROI KPIs and Metrics Data-driven Marketing Education How To and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics

Eleni Nicolaidis

How to Enrich Your Marketing Dashboards with Proactive Insights

Jun 2, 2021
Marketing ROI Data-driven Marketing Artificial Intelligence Marketing Analytics

Eleni Nicolaidis

How Much Should You Budget For Marketing In H2 2021?

May 11, 2021
Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Management

Adverity

7 Building Blocks of Good Data Governance

Feb 23, 2021
Marketing Technology Data-driven Marketing Education What Is Artificial Intelligence Marketing Analytics

Tom Rennell

What is the Difference Between AI and Predictive Analytics?

Feb 17, 2021
Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack

Daniel Fröhlacher

Getting Naming Conventions Right, with the Help of AI

Jul 2, 2020
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

Adverity

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020
Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack Data Management

Joseph Caston

A Smarter Approach to Naming Conventions

May 20, 2020
Data-driven Marketing Artificial Intelligence

Mitesh Lakhani

Is Relying on One Technology Provider Good for Your Agency’s Business?

Mar 24, 2020
Data-driven Marketing Artificial Intelligence

Mitesh Lakhani

AI: Growth Tool or Gimmick for the Advertising Industry?

Feb 11, 2020