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Predictive Analytics Key Focus for 2022: But Are Marketing Teams Ready?

According to our latest research, 61% of marketing teams aim to achieve predictive analytics in 2022. But are their martech stacks ready to take on this challenge? In this blog, we look at what...

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    Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics
    2022 Marketing Predictions

    Jan 6, 2022

    Tom Rennell
    For many marketers, the new year is often a time of reflection. Identifying what went right and wrong last year, reviewing practices and potential technologies that may help them move forward, as...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Data Visualization Marketing Analytics
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...
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    Data-driven Marketing Artificial Intelligence Marketing Analytics
    The Practical Benefits of AI-Powered Analytics for Marketers

    May 13, 2021

    Adverity
    You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your marketing data work for you.
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    Marketing ROI Data-driven Marketing Artificial Intelligence Marketing Analytics
    How Much Should You Budget For Marketing In H2 2021?

    May 11, 2021

    Eleni Nicolaidis
    Budgeting for marketing activities can be tricky even at the best of times. But in the latter half of 2021 is especially tough, with things like the death of third-party cookies having a huge impact...
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    Data-driven Marketing Education Cookie Deprecation What is Artificial Intelligence Marketing Analytics
    How does Attribution Change Without Third-Party Cookies?

    Apr 27, 2021

    Adverity
    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
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    Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Stack
    7 Building Blocks of Good Data Governance

    Feb 23, 2021

    Adverity
    In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the...
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    Marketing Technology Data-driven Marketing Education What is Artificial Intelligence Marketing Analytics
    What is the Difference Between AI and Predictive Analytics?

    Feb 17, 2021

    Tom Rennell
    Predictive Analytics. AI-powered analytics. Machine Learning. As artificial intelligence has grown more prevalent, these terms are often used interchangeably. So, what is the difference between them...
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    Marketing ROI KPIs and Metrics Data-driven Marketing Education How to and Best Practice Guides Artificial Intelligence Marketing Analytics
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    Big Data Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Artificial Intelligence Marketing Analytics
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
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    Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics
    New Augmented Analytics Features in the Adverity Platform

    Jul 31, 2020

    Gavin England
    We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six new features in our Augmented Analytics module,...
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    Marketing ROI Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack
    Getting the Naming Conventions Right, with the Help of AI

    Jul 2, 2020

    Adverity
    As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up with inaccurate reports...
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    Big Data Marketing Technology Data-driven Marketing Artificial Intelligence Marketing Analytics
    Can Advertisers Use AI as an Engine for Growth?

    Jun 10, 2020

    Adverity
    Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...
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    Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
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    Marketing Technology Data-driven Marketing Data Integration Artificial Intelligence Marketing Analytics Data Stack
    A Smarter Approach to Naming Conventions

    May 20, 2020

    Joseph Caston
    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming Conventions,...
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    Data-driven Marketing Artificial Intelligence
    Is Relying on One Technology Provider Good for Your Agency’s Business?

    Mar 24, 2020

    Mitesh Lakhani
    Combining different technologies into an effective agency work environment has never been easy. But if you manage to do it properly, you can offer an advanced level of service to your clients. Let’s...
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    Data-driven Marketing Artificial Intelligence
    AI: Growth Tool or Gimmick for the Advertising Industry?

    Feb 11, 2020

    Mitesh Lakhani
    In the search for “the next big thing”, agencies worldwide have been paying more attention to artificial intelligence. Could AI bring an opportunity for innovation and added-value delivery? If you...