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Analysts Don’t Trust the Data that Drives Marketing Decisions

Lily Johnson | November 23, 2021

The past few years we’ve heard the same refrain that data is the new oil. Any organization worth its salt has an infrastructure to get value out of its marketing data. But new research reveals...

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    How does Attribution Change Without Third-Party Cookies?

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    Getting the Naming Conventions Right, with the Help of AI

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    Adverity
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    Adverity
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    May 20, 2020 11 AM

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    Feb 11, 2020 9 AM

    Mitesh Lakhani
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