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Press release / Adverity Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

Adverity Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

Adverity enables joint customers to build leading solutions on Snowflake’s Data Cloud

(LONDON], [14 September] Adverity today announced that it has been recognized as an Integration & Modelling ‘One to Watch’ in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Snowflake’s data-backed report identifies the best-of-breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers as of April 2023, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks. The extensive research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy-enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI. The ten categories include:

  • Analytics & Data Capture
  • Enrichment
  • Identity & Activation
    • Identity & Onboarder
    • Customer Data Activation
    • Advertising Platforms
  • Measurement & Attribution
  • Integration & Modeling
  • Business Intelligence
  • AI & Machine Learning
  • Privacy Enhancing Technologies

Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.

Denise Persson, Chief Marketing Officer at Snowflake, commented, “Modern data stacks need to be agile and adjustable: able to evolve in line with constantly changing requirements. Snowflake’s Data Cloud offers a diverse range of tools companies can harness to quickly and easily harmonize, enrich, and model multi-source data in whichever way they need, all while keeping it in one secure platform. Adverity has proven to be a strong performer in our solution suite, enabling joint customers to extract maximum value from their data with results driven by its streamlined connectivity, management and governance solutions.”

Adverity was identified in Snowflake’s report as one to watch in the Integration & Modeling category.

“Snowflake’s Modern Marketing Data Stack Report has rightly come to be known as one of the best barometers for data innovation, which means being named a company to watch is an especially great honor for us," said Alexander Igelsböck, CEO at Adverity, "Both organizations are driven by not just a commitment to delivering exceptional services for mutual customers, but also pioneering advances that enable businesses to maximize the value of their data.

“We look forward to making further progress in our ongoing partnership that equips firms across sectors with the sophisticated yet simple-to-use tools they need to thrive.”

Click here to read The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue.

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About Adverity

Adverity is the integrated data platform for connecting, managing, and using your data at scale.

The platform enables businesses to blend disparate datasets such as sales, revenue, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity makes it easy to scale and automate your data operations and have trust in your data.

Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, IKEA, Forbes, GroupM, Publicis, and Dentsu.