A bold leap beyond static reporting, Adverity’s Data Conversations, powered by conversational and agentic AI, empowers teams to make instant, insight-driven decisions, redefining marketing intelligence.
New York and London, June 4, 2025 – Adverity, the leading marketing intelligence platform, today launches Data Conversations, a breakthrough in data analytics that redefines how organisations interact with their data to action insights. For businesses, Data Conversations is a paradigm shift: a real-time, AI-powered interface that turns data into dynamic, insight-rich conversations – accessible to everyone.
Businesses don’t wait, and neither should insights. In a world where competitive edge depends on the speed of decision-making, Data Conversations empowers teams to query, visualise, and act on data in real time – using interactive dialogue and without any technical skills required. Powered by conversational and agentic AI, this isn’t just an enhancement of analytics, it’s a reimagination.
From reporting to real-time intelligence – this is the new standard
Data Conversations eliminates the bottlenecks of traditional reporting, enabling teams to engage directly with their data and uncover answers in seconds. It marks the end of static dashboards and the dawn of proactive, intelligent data interactions. “We’re not just giving users another way to access data – we’re giving them the power to lead with it,” said Alexander Igelsböck, CEO of Adverity. “Data Conversations breaks the mould. It transforms data analytics from a siloed, technical function into a company-wide dialogue that accelerates decisions, increasing agility, and unlocking the full potential of every team.”
Key benefits of Data Conversations:
- Real-time decisions: Natural language queries unlock instant insights up to 60% faster, enabling business users to act when it matters most.
- Empowered teams: Democratised data access empowers users to self-serve and generate reports, reducing analyst workload by 40%.
- Smarter workflows: Automated alerts, AI-generated recommendations, and seamless collaboration reduce decision-making time by 40%.
- Proactive intelligence: AI anticipates needs by identifying key findings and anomalies before they’re requested.
- Cost efficiency: Analysts are freed up from ad hoc reporting, slashing overhead by up to 50%. For agencies, this means reduced operational costs, instant access to critical information, and a faster path to delivering insights to clients.
- Total transparency: Logged queries, compliance monitoring, and anomaly detection ensure accountability and trust.
“This is exactly the kind of solution our team has been searching for,” said Artem Peplov, VP Analytics, at Rain The Growth Agency. The flexibility to ask open-ended questions, the ability to save conversation history, refresh data, and manage multiple threads is valuable. I’m impressed by what I’ve seen so far.
“Our executive team has been exploring options like this for the past couple of years, and what you’ve demonstrated aligns closely with their vision for the future of data insights. This has the potential to significantly transform how we deliver and communicate insights.
“I can absolutely see the analytics team, and even client services, adopting this tool—possibly even more extensively than we would. It’s clear this could be a powerful resource across multiple functions."
For more information visit: https://info.adverity.com/data-conversations
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About Adverity
Adverity is the marketing intelligence platform that empowers agencies and enterprises to transform complex data into confident, AI-powered decisions. Through automated connectivity to hundreds of data sources and destinations, unrivalled data transformation capabilities, powerful data governance, and built-in agentic and conversational AI for streamlined data access and insight activation, Adverity enables smarter, faster decision-making.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York. It currently works with leading brands and agencies including Unilever, American Express, Barilla, IPG Mediabrands, GroupM, and Dentsu.
Learn more at www.adverity.com