Marketing Analytics Blog | Adverity | Adverity

ALL TAGS Artificial Intelligence How To and Best Practice Guides

Data-driven Marketing Education How To and Best Practice Guides Data Analyst Marketer Data Culture

How a Data-Driven Company Culture Can Massively Improve Performance

Jun 16, 2022

Every business leader hopes to create and maintain a robust decision support system within their company, especially now in the “golden era” of data. However, even the most ...
Data-driven Marketing Marketing Analytics

The Rise of The Marketing Ops Role

May 31, 2022

Meet the team members expected to improve the way marketing teams operate, communicate with other teams, and deliver results needed for business growth. With technology ...
Marketing ROI Education Analytical Maturity How To and Best Practice Guides Marketing Analytics

Top 3 barriers to insights-driven marketing (and how to overcome them)

Aug 31, 2021

Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven ...
Data-driven Marketing Cookie Deprecation Automotive

Cars, COVID, and Cookies: How is automotive marketing changing?

Aug 26, 2021

For many industries, there have been big changes in the past year and a half and the automotive industry is no different. While the pandemic meant that marketing teams needed ...
Education Marketing Analytics Data Gathering

Top time-saving tools you need to boost productivity today

Aug 24, 2021

Time is often described as the most valuable thing we have to spend. Hard to make, and all too easy to waste, time is something just about everyone wants to save. Saving time ...
Education Cookie Deprecation How To and Best Practice Guides

How to handle a perfect storm of COVID and cookies

Aug 12, 2021

In our recent webinar featuring guest speaker Tina Moffett, Principal Analyst at Forrester, we explored the joint impact of the pandemic and the third-party cookie ...
Data-driven Marketing Education How To and Best Practice Guides Marketing Analytics

How to build an insights-driven culture in your business

Aug 10, 2021

Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the ...
Data-driven Marketing Marketing Analytics

What does ‘being insights-driven’ mean?

Jul 28, 2021

Before realizing why being insights-driven is important for companies of all sizes, we need to understand what an organization needs to have in order to become (and remain) ...
Marketing Technology Data-driven Marketing Education How To and Best Practice Guides Data Visualization Marketing Analytics

How to Find the Right Balance Between Brand and Performance Marketing?

Apr 22, 2021

Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make ...
Big Data Marketing ROI Data Integration Artificial Intelligence Marketing Analytics Data Management

7 Building Blocks of Good Data Governance

Feb 23, 2021

In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what what data governance is is and how best to implement it. Here we outline their 7 key ...
KPIs and Metrics Data-driven Marketing Education Data Integration Events How To and Best Practice Guides Data Visualization Marketing Analytics

How to Avoid Headless Chicken Marketing with Mindshare

Feb 3, 2021

Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the ...
Big Data Marketing ROI Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

How to Get Ahead of the Competition with Data and Analytics

Nov 11, 2020

Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. ...
Big Data Data-driven Marketing Education How To and Best Practice Guides CPG and Retail eCommerce Marketing Analytics

How to Map Out a Successful Q4 in Retail in a Year Like This

Oct 15, 2020

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more ...
Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Harnessing Your Amazon Marketplace Data to Boost Store Performance

Sep 9, 2020

Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of ...
Big Data Data-driven Marketing Marketing Analytics

National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

Jul 24, 2020

The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and ...
Customer Experience

Why G2 Reviews Are Important to Us

Jul 6, 2020

The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business decision-makers, ...
Big Data Customer Experience Marketing ROI Marketing Technology KPIs and Metrics Data-driven Marketing Data Integration Artificial Intelligence Data Visualization Marketing Analytics

How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

Jun 8, 2020

Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they ...
Marketing ROI Data-driven Marketing Data Integration Marketing Analytics Data Gathering

What’s What on TikTok - A Basic Guide for Marketers

May 28, 2020

As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the ...
Data-driven Marketing Data Integration Marketing Analytics Data Gathering

Integrating Data Through APIs: The Path to Marketing Effectiveness

May 15, 2020

Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many ...