London, May 13, 2025 – Adverity, the leading data platform for marketing and analytics teams, is pleased to announce the appointment of Lee McCance as Chief Product Officer (CPO). In this role, McCance will drive the company’s global product vision, with a focus on next-generation innovation and customer-centric execution, across its data integration, management, and AI-powered analytics capabilities.
McCance brings over two decades of experience in building and scaling product organizations across industries including marketing, advertising and enterprise technology. Prior to joining Adverity, he served as President, Reporting and Analytics at Choreograph, WPP and GroupM’s global data and technology company. There, he oversaw both product and engineering functions, delivering world-class reporting and analytics solutions across cloud data infrastructure, ingestion, modeling, business intelligence, and advanced analytics. His track record of transforming complex data systems into intuitive, scalable products positions him uniquely to lead Adverity’s platform into its next phase of growth.
“Lee’s appointment comes at a crucial moment for our industry, as the way businesses access and act on data is rapidly evolving,” said Alexander Igelsböck, CEO of Adverity. “The need for high-quality, trustworthy data has never been greater—but so too is the urgency to access insights and take action at speed. Lee’s deep product leadership experience and ability to deliver innovative, scalable solutions make him the ideal person to drive the next stage of our platform’s evolution and help our customers stay ahead in a fast-changing data landscape.”
Adverity has recently launched several new features, including the Data Quality Suite, which enables marketing and analytics teams to quickly identify and resolve data quality issues, and the integration of generative AI tools that streamline and accelerate data management at scale. The upcoming release of Data Conversations further enhances this innovation by leveraging AI and natural language processing to let users engage with their data in real time through intuitive, chat-like experiences. These developments reflect Adverity’s commitment to democratizing access to data, accelerating insight generation, and driving smarter, faster decisions.
“I’m thrilled to join Adverity at such an exciting juncture,” said McCance. “The company’s mission to simplify complex data tasks and empower organizations to transform their data into true value resonates deeply with me. I look forward to defining the next chapter of Adverity’s product journey, delivering intelligent, customer-centric solutions that unlock the full potential of data.”
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About Adverity
Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables marketing and analyst teams to blend disparate datasets to create a single source of truth for their marketing performance.
Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity makes it easy to automate your marketing data operations and have trust in your data.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York. It currently works with leading brands and agencies including Unilever, American Express, Barilla, IPG Mediabrands, GroupM, and Dentsu.
Learn more at www.adverity.com